72．The downfall of the Arthur Andersen accounting firm is due to ______.

　 　 A．its bad management　 　　　　　　　　　　　　　　　　　　　 B．its previous images

　　　 C．its dishonesty in business　　　　　　 　　　　　　　 D．its poor service

63．By the underlined part in the first paragraph “for most people, washing instructions might as well be written in Martian”, the author means __________.

　 A．the washing instructions are written in Martian

B．most people can understand the washing instructions

C．most people can understand the instructions if they are written in Martian

D．most people think it impossible to understand the washing instructions

答案　 60.B　 61.C　 62.A　 63.D

Passage 5

(福建省廈門雙十中學(xué)09屆高三熱身考試E篇)

“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance behind the image, the product, service or person will fail at length.

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　　　 First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑聞) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

　　　 Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace (體面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.

　　　 To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the "selling" of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself - the person or product must deliver on that image or there is little chance for long-term success.

62．Which symbol did most of people recognize according to the survey?

61．Which of the following statements is NOT true according to the text?

A．Clothes care symbols have appeared on clothes labels for forty years.

B．Few people in the UK have taken the time to learn about clothes care symbols.

C．A third of the people surveyed said that they recognized the six symbols shown.

D．Women have a better knowledge of the common symbols used on clothes labels than men.

60．Why are these six washing symbols chosen by international experts?

A．Because people in the UK are interested in them.

B．Because they are simple and clear.

C．Because it’s a long way to getting the best out of clothes.

D．Because they are a unique language.

70. We may conclude that the author believes people should _______.

A. play with the children with enthusiasm all day long just to please them

B. try to give an order, advice and suggestions to their children at any time

C. treat their children just as the way they treat an adult in their daily life

D. regard their children as an equal to them and have understanding of the inner peace of them

答案　 67.A　 68.C　 69.C　 70.D

Passage 4

(福建省廈門雙十中學(xué)09屆高三熱身考試B篇)

They have appeared on clothes labels for four decades, each one chosen by international experts for its simplicity and clarity. Yet for most people, washing instructions might as well be written in Martian.

According to a new poll, 9 in 10 people are unable to understand common symbols used on clothes labels. Even those who have mastered the difference between a wool and a synthetics (合成纖維織物) wash admit being puzzled by the boxes, circles and crosses used to give advice about drying and bleaching (漂白).

The findings come from a poll of 2,000 people carried out by YouGov for Morphy Richards. A third of the people surveyed said that they recognized none of the six symbols shown, while the only symbol recognized by more than half of the people was the iron with a single dot. Around 70 per cent knew it meant “iron on a low heat”. Just 10 per cent knew the sign for “do not dry clean”, while only 12 per cent were familiar with “drip dry only”.

Despite the sexual revolution, women are stir more knowledgeable than men. Awareness was highest among 18- to 29-year-old women, for whom taking care of clothes is clearly important.

Chris Lever, from Morphy Richards, said, “Clothes Care symbols are a unique language, clearly a language that few people in the UK have taken the time to learn.”

“Learning the basics such as which icon represents tumble dry (滾動(dòng)熱干) and which represents normal wash would go a long way to getting the best out of clothes.”

The Home Laundering Consultative Council, which promotes symbols, said it was not surprised to learn that people were unfamiliar with them. “It’s disappointing that there is a lack of recognition, but it’s a story that’s repeated time and time again,” said a spokesman, Adam Mansell. “We are a small organization and we don’t have a big budget.”

69. If you were a parent, which of the following methods is TRUE according to the text?

A. You could treat your children not so seriously for they don’t understand many things. B. You could train your children as you wish them to be since you are parents.

C. You should sometimes leave your children in peace as they wish in their childhood.

D. You should correct your children immediately if their behavior is not what you want.

68. Children, according to the passage, are experiencing _______.

A. corrections, orders and peace　　　　　　　　 B. orders, interference and peace

C. interference, orders and corrections　　　　　 D. peace, guide and praise

67. The passage mainly talks about _______.

A. misleading zones and right ways in educating children

B. current problems in training children

C. what should be taught to children　　　　　　　　　　　　　

D. the importance of educating children

58. Which of the following would be the best rifle for the text?

　　 A. Two Attractive Shoppers　　　　　　　 　　 B. Lorenzo Bertolla Sweaters

　　 C. Ways of Advertising　　　　　　　　　 　　　　　　 D. Undercover Marketing

答案　 55.B　 56.D　 57.C　 58.D

Passage 3

(湖北省鐘祥六中2009年高三高考沖刺最后一卷E篇)

Madame de Stael says that only the people who can play with children are able to educate them. For success in training children, the first condition is to become a child oneself. It means to treat the child as really one’s equal, that is, to show him the same consideration, the same kind of confidence one shows to an adult. It means not to affect the child to be what we ourselves want him to become, but to be affected by the impression of what the child himself is; not to treat the child with cheating, or by force, but with the seriousness and true love suitable to his own character.

　　　 Not leaving the child in peace is the greatest problem of present methods of training children. Parents do not see that during the whole life, the need of peace is never greater than in the years of childhood, an inner peace under all outside liveliness.

But what does a child experience? Corrections, orders, interference (干涉), the whole livelong day. The child is always required to leave something alone, or to do something different, to find something different, or want something different from what he does, or finds, or wants. He is always guided in another direction from the true inner will that is leading him. All of this is caused by our so-called enthusiasm in directing, advising, and helping the child to become the same model produced in one assembly line (流水線). Understanding, the deepest characteristic of love, is almost always absent.

　　　 To bring up a child means carrying one’s soul in one’s hand; it means never placing ourselves in danger of meeting the cold look on the face of the child. It means the truth that the ways of injuring the child are limitless while the ways of being useful to him are few. How seldom does the educator remember that the child, even at four or five years of age, has already had a sharp feeling! The smallest mistrust and unkindness, the least act of injustice, leave wounds that last for life in the heart of the child. While, on the other hand, unexpected friendliness and kindness make quite as deep an impression on those soft senses.