14.Instagram is a fast,beautiful and fun way to share your life with friends and family.Take a picture or video,choose a filter to transform its look and feel,and then post to Instagram-it's that easy.You can even share to FaceBook,Twitter and more.It's a new way to see the world.So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too."The Picture House"is the world's first pay-by-photo restaurant.You order,click a photo of the food,share on Instagram and eat for free!
The restaurant belongs to frozen food giant Birds Eye,who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in SOHO,London for three days in May,and is now moving to other major UK cities.They serve two-course meals that customers don't have to pay for,if they photo and Instagram it.
The restaurant is a part of Birds Eye's"Food for Life"campaign,a new marketing project that aims at changing the way people look at frozen food."Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special,"said marketing director Margaret Jobling.
The reaction to the Picture House has been great so far.And the pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year in a cafe in Germany customers pay by how much time they spend there,not by what they eat.
28.From the description in the passage we can see Instagram isD.
A.a(chǎn) restaurant in which meals are free
B.a(chǎn) new marketing strategy of a restaurant
C.the name of a company to collect food pictures
D.a(chǎn)n application software to share photos or videos
29.What the Picture House does is actuallyA.
A.a(chǎn)n ad to expand its popularity
B.a(chǎn) reward to its regular customers
C.a(chǎn)n effort to raise the price of their frozen food
D.a(chǎn) method trying to change British people's type of dining
30.What can be inferred from the passage?D
A.The pay-by-picture concept has received a great reaction.
B.Meals are free if you send your pictures to the Picture House.
C.The pop-up diner was open in SOHO,London for three days in May.
D.Taking and sharing photos of their meals has become a new trend in Britain.
31.Which of the following can be the best title for the passage?A
A.Pay by Picture.
B.The Picture House.
C.No Picture,No Meal.
D.New Dining Style.
分析 本文是一篇說明文,主要介紹了英國一家餐廳運(yùn)用了時下最流行的照片分享軟件來招攬顧客,顧客只要上傳餐廳食物的照片到軟件上,就可以免單,這家餐廳所屬的公司通過對人們?nèi)粘I畹挠^察,結(jié)合自身產(chǎn)業(yè)推出的營銷策略深受大家喜愛,實踐證明這個策略非常成功
解答 28.D 主旨大意題.縱觀全文Instagram is a fast,beautiful and fun way to share your life with friends and family.可知,本文講的是英國一家餐廳將餐廳經(jīng)營與時下流行的照片分享軟件相結(jié)合的事例,主要講述了 Instagram 是一款非常受歡迎的軟件,結(jié)合選項,故選D.
29.A 細(xì)節(jié)題.根據(jù)文章內(nèi)容"They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range"可知,他們意識到想要拓寬餐廳的業(yè)務(wù)范圍,吸引更多的顧客,擴(kuò)大他們的知名度,就可以用拍照留影的方式,結(jié)合選項,故選A.
30.D 細(xì)節(jié)理解題.根據(jù)第二段中的"but at this new pop-up restaurant in the UK,I'd probably do it too"可知,作者認(rèn)為如果有這樣的餐廳出現(xiàn),他也會拍照上傳照片的,說明作者對此是感興趣的,吃飯拍照已經(jīng)成為了一種趨勢,故選D.
31.A 主旨題.根據(jù)本文的主旨大意可知,本文講的是英國一家餐廳將餐廳經(jīng)營與時下流行的照片分享軟件相結(jié)合的事例,人們只要拍照上傳餐廳食物就可以獲得免單,即全文主要是圍繞"Pay by Picture"這一主題展開的,故選A.
點(diǎn)評 本文是新聞報道類閱讀理解.做這類題材閱讀理解時要求考生對文章通讀一遍,做題時結(jié)合原文和題目有針對性的找出相關(guān)語句進(jìn)行仔細(xì)分析,結(jié)合選項選出正確答案.推理判斷題也是要在抓住關(guān)鍵句子的基礎(chǔ)上合理的分析才能得出正確答案,切忌胡亂猜測,一定要做到有理有據(jù)