Question

【題目】To: David Rodgers

From: Mavis Chen

Subject: getting back our old subscribers

Since the marketing meeting yesterday, it occurred to me that we might be ignoring one potentially important source of subscribers. We have focused so intently on how to expand the appeal of our product to groups that have never used it before that I’m afraid we may have overlooked the obvious； we may have forgotten that there is a whole group of interested people who have used it and stopped for one reason or another.

This target group has particularly good potential because it consists of readers who have demonstrated interest in the subject matter we present. Their interest is not something we have to work to stimulate. I suggest that making a maximum effort to win these readers back will be more effective on a percentage basis than pursuing some of the other groups we’ve identified.

Since these readers quit using our product once, they were most likely dissatisfied with some aspect of our presentation or our pricing. Our new product will be vastly improved over the old version and is priced more competitively. We need to do everything possible to get those points across, perhaps by sending them a free issue and by asking for their opinions on how we might improve it even further. This could be in the form of a very short survey, either included with the free issue or accessible online.

If you think this idea has merit and might be willing to authorize it, let’s discuss it further when you’ve got a few spare minutes. I have a rough draft of the survey questions I could show you.

【1】What kind of product is the writer referring to in the memo?

A.A web-based information service.B.A magazine.

C.A consulting service.D.Computer software.

【2】Why is the writer confident that they can win back their old customers?

A.Their product has no competition.

B.Their product has changed dramatically.

C.They have reduced the price of their product

D.The need for their product has increased.

【3】What does the writer want to do?

A.Start her plan immediately.B.Wait for input from the survey.

C.Get Mr. Rodgers’ approval.D.Present her idea in the next meeting.

Answer 1

【答案】

【1】B

【2】B

【3】C

【解析】

這是一篇應(yīng)用文。這是一封Mavis Chen寫給David Rodgers先生關(guān)于改進(jìn)雜志以贏得老客戶的電子郵件。

【1】細(xì)節(jié)理解題。根據(jù)第二段第一句This target group has particularly good potential because it consists of readers who have demonstrated interest in the subject matter we present.（這個目標(biāo)群體具有特別好的潛力，因?yàn)樗�由對我們提出的主題表現(xiàn)出興趣的讀者組成。）中reader“讀者”可知作者在備忘錄中提到的產(chǎn)品是一本雜志。故選B。

【2】細(xì)節(jié)理解題。根據(jù)第三段中Our new product will be vastly improved over the old version and is priced more competitively.（我們的新產(chǎn)品將比舊產(chǎn)品有很大的改進(jìn)，價格也更有競爭力。）可知作者相信他們能贏回老客戶是因?yàn)樗麄兊漠a(chǎn)品發(fā)生了巨大的變化。故選B。

【3】推理判斷題。根據(jù)最后一段第一句If you think this idea has merit and might be willing to authorize it, let’s discuss it further when you’ve got a few spare minutes.（如果您認(rèn)為這個想法有價值，并且可能愿意批準(zhǔn)它，那么當(dāng)您有幾分鐘空閑時間時，讓我們進(jìn)一步討論它。）可知作者希望得到收件人Rodgers先生的批準(zhǔn)。故選C。

細(xì)節(jié)理解題的解題思路：

細(xì)節(jié)理解題就是我們常見的wh-題，它們大多是根據(jù)文章中的具體信息如事實(shí)、例證、原因、過程、論述等進(jìn)行提問的。抓住文段中的事實(shí)和細(xì)節(jié)是做好該題型的關(guān)鍵，也是做好其它類型問題的基礎(chǔ)。該題型幾乎都可以在文章中直接找到與答案有關(guān)的信息，或是其變體。在一篇短文里大部分篇幅都屬于這類圍繞主體展開的細(xì)節(jié)，做這類題一般采用尋讀法，即先讀題，然后帶著問題快速閱讀短文，找出與問題和選項(xiàng)有關(guān)的詞語或句子，再對相關(guān)部分進(jìn)行分析對比，找出答案。例如小題1，根據(jù)第二段第一句This target group has particularly good potential because it consists of readers who have demonstrated interest in the subject matter we present.（這個目標(biāo)群體具有特別好的潛力，因?yàn)樗�由對我們提出的主題表現(xiàn)出興趣的讀者組成。）中reader“讀者”可知作者在備忘錄中提到的產(chǎn)品是一本雜志。故選B。