10．What is the first thing you notice when you walk into a shop？The products displayed（展示）at the entrance？Or the soft background music？
But have you ever noticed the smell？Unless it is bad，the answer is likely to be no．But while a shop's scent may not be outstanding compared with sights and sounds，it is certainly there．And it is providing to be an increasing powerful tool in encouraging people to purchase．
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance via scent machines．A smell may be attractive but it may not just be used for freshening air．One sports goods company once reported that when it first introduced scent into its stores，customers'tension to purchase increased by 80percent．
When it comes to the best shopping streets in Pairs，scent is just as important to a brand's success as the quality of its window displays and goods on sales．That is mainly because shopping is a very different experience to what it used to be．
Some years ago，the focus for brand name shopping was on a few people with sales assistants'disproving attitude and don't-touch-what-you-can't-afford displays．Now the rise of electronic commerce（e-commerce）has opened up famous brands to a wider audience．But while e-shops can use sights and sounds，only bricks-and-mortar stores（實體店）can offer a full experience from the minute customers step through the door to the moment they leave．Another brand store seeks to be much more than a shop，but rather a destination．And scent is just one way to achieve this．
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department，and coconut （椰子）scent in the swimsuit section．A department store has even opened a new lab，inviting customers on a journey into the store's windows to smell books，pots and drawers，in search of their perfect scent．
32．According to the passage，what is an increasingly powerful tool in the success of some brand store？C
A．Friendly assistant
B．Soft background music
C．Unique scents．
D．Attractive window display．
33．E-shops are mentioned in the passage toB．
A．urge shop assistants to change their attitude
B．show the advantages of brick-and-mortar stores
C．push stores to use sights and sounds
D．introduce the rise of e-commerce
34．Which statement would the writer agree with？D
A．Put different scents on the products on display．
B．Ask every shop assistant to wear light perfume．
C．Give a flower to customers as a gift．
D．Expose the scent of coffee bean to air inside a coffee shop．
35．The main purpose of the passage is toB．
A．compare and evaluate
B．inform and explain
C．argue and discuss
D．examine and assess．
分析 本文是一篇說明文．文章介紹了采用香味提高銷售量的理念．文章講述了香味對于傳統(tǒng)實體店的影響．各大品牌店都加強了味覺對顧客消費欲求的刺激，并根據商品不同調節(jié)香味．
解答 32．C 細節(jié)理解題．But while a shop's scent…And it is proving to be an increasingly powerful tool in encouraging people to purchase．"可知，it指代的是"scent"，一個商店的味道能夠激發(fā)人們的購買欲望，故選C．
33．B 推理判斷題．But while e-shops can use sights and sounds，only bricks-and-mortar shops （實體店） can offer a full experience from the minute customers step through the door to the moment they leave．"可知，網店使用視覺或聲音來吸引顧客，而只有實體店能夠為顧客提供從他們進店到離開的完整購物體驗，說明文章提到網店是為了突出實體店的優(yōu)勢，故選B．
34．D 推理判斷題． a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department，and coconut scent in the swimsuit section．"可知，一家知名的百貨公司使用各種各樣的人工香味來吸引顧客，由此可知，咖啡店里散發(fā)出的咖啡豆的味道有利于吸引顧客，故選D．
35．B 主旨大意題．And it is proving to be an increasingly powerful tool in encouraging people to purchase．"和第三段的例子，及倒數第二段最后一句"And scent is just one way to achieve this．"和最后一段的例子可知，文章使用的寫作手法是列舉事實，并通過例子來進行解釋，故選B．
點評 本題是社會文化類閱讀理解．這類題材是高考�？純热�，它注重考查考生整體把握文章內容的能力，要求考生平時加強訓練，做題時還要結合語境以及題目做出正確的判斷．
