【題目】A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to SampleTrend’s central London store can try anything on its shelves, and all of the products can be taken home without charge.

For an annual membership fee of 60，users are free to enter the shop once a month and help themselves to no less than 250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try. Known as ‘try-vertising’，the concept allows manufacturers to test products and receive consumer feedback(反饋）before launching onto the open market. It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry. If everything goes well, countries such as Germany and France will give it a try. According to new figures, stores are facing a Christmas crisis with the weakest high street trading for six months. Michael Ghosh, the founder behind SampleTrend, said, “The concept behind SampleTrend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.” The concept of in-store try-vertising is simple but effective. Businesses across all sectors from cosmetic manufacturers to beverage makers, place new products on the shelves at SampleTrend and wait for consumers to try them out.

Customers complete a short 10-point questionnaire about the product. The feedback they provide is used to make any finishing touches before the product is brought officially to market. The SampleTrend store stocks everything from cosmetics, food and drink, and household goods. Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset— a particularly appealing prospect for new businesses.

【1】The most attractive part of the idea for customers is that_____.

A. they only pay 60 for a life-long membership

B. they can help to make the products better

C. it won’t take much time to finish the questionnaire

D. they can take things home without paying for them

【2】The idea of ‘try-vertising’ originates from_____.

A. Germany B. Britain C. Japan D. France

【3】The purpose of ‘try-vertising’ is to_____.

A. get feedback for their new products

B. sell more products at Christmas time

C. encourage people to buy more products

D. give customers free products as gifts

【4】What does Michael Ghosh think of this business idea?

A. Puzzling. B. Unpractical.

C. Promising. D. Surprising.

【答案】

【1】D

【2】C

【3】A

【4】C

【解析】

試題分析：文章大意：日本的新式零售模式將進軍英國，按照這一模式，顧客可以免費拿走商品。

【1】D推理判斷題。根據(jù)第一段我們可以推斷出日本的新式零售模式將進軍英國，按照這一模式，顧客可以免費拿走商品。這個理念很吸引消費者。故選D。

【2】C細節(jié)理解題。根據(jù)第一段第一句話可知該銷售模式來自于日本。故C正確

【3】A細節(jié)理解題。根據(jù)第二段Known as ‘try-vertising’，the concept allows manufacturers to test products and receive consumer feedback(反饋）before launching onto the open market.可知運營商通過體驗式廣告是想從消費者那得到關于新產品的回饋。故選A。

【4】C 推理判斷題。根據(jù)第二段Ghosh所說的話“The concept behind SampleTrend is unique in the UK.以及最后一段他和銷售總監(jiān)的話Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset— a particularly appealing prospect for new businesses.可知他認為此銷售理念有前途。A，令人困惑；，B，不實際的；C，有前途的；D，令人吃驚的。故A正確

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