The media role in influencing public opinon. A. plays an important B. played an importance C. play a important D. play a importance 查看更多

 

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There is one foreign product the Japanese are buying faster than others, and its popularity has caused an uneasy feeling among many Japanese.

       That product is foreign words.

       Gairaigo-words that come from outside -- have been part of the Japanese language for centuries. Mostly borrowed from English and Chinese, these terms are often changed into forms no longer understood by native speakers.

       But in the last few years the trickle(涓涓細(xì)流)of foreign words has become a flood, and people fear the increasing use of foreign words is making it hard for the Japanese to understand each other and could lead to many people forgetting the good qualities of traditional(傳統(tǒng)的)Japanese.

       “The popularity of foreign words is part of the Japanese interest in anything new,” says university lecturer and writer Takashi Saito. “By using a foreign word you can make a subject seem new, which makes it easier for the media(媒體)to pick up.”

       “Experts(專家)often study abroad and use English terms when they speak with people in their own fields. Those terms are then included in government white papers,” said Muturo Kai, president of the National Language Research Institute. “Foreign words find their way easily into announcements made to the general public, when they should really be explained in Japanese.”

       Against the flow of new words, many Japanese are turning back to the study of their own language. Saito’s Japanese to Be Read Aloud is one of many language books that are now flying off booksellers’ shelves.

       “We were expecting to sell the books to young people,” said the writer, “but it turns out they are more popular with the older generation, who seem uneasy about the future of Japanese.”

68.What advantages do foreign words have over traditional Japanese terms?

       A.The ideas expressed in foreign words sound new.

       B.Foreign words are best suited for announcements.

       C.Foreign words make new subjects easier to understand.

       D.The use of foreign words makes the media more popular.

69.In the opinion of Takashi Saito, Japanese people ________.

       A.a(chǎn)re good at learning foreign languages

       B.a(chǎn)re willing to learn about new things

       C.trust the media

       D.respect experts

70.Which of the following plays an important part in the spread of foreign words?

       A.The media and government papers

       B.Best-selling Japanese textbooks.

       C.The interest of young Japanese.

       D.Foreign products and experts.

71.The book Japanese to Be Read Aloud ______________.

       A.sells very well in Japan

       B.is supported by the government

       C.is questioned by the old generation

       D.causes misunderstanding among the readers

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PART THREE READING COMPREHENSION

Directions: Read the following three passages. Each passage is followed by several questions or un­finished statements. For each of them there are 4 choices marked with A, S, C and D, Choose the one that fits best according to the information given in the passage.

A

Matt Scott, who was born with spina bifida (脊柱裂),grew up in Detroit, Michigan, where he participated in a variety of sports alongside his healthy friends. Now as a member of University of Wis­consin -Whitewater wheelchair basketball team, Scott has won four national championships, and hats' recently been selected to the Paralympic team for the second time. The 23 ― year 一 old college senior owes his achievements to his hard work and the support of his friends and family, who never allowed him to use his disability as an excuse. "My mother was always great. Whenever I felt giving up, she had no sympathy. She really helped me build my independence by not babying me the way other mothers would have," Scott says.

It was Scott' s independent nature and strong will, along with his on - the - court skills, that at­tracted the attention of America's most influential sports apparel (衣服)company, Nike. Nike was searching for an athlete with a disability to represent its "Just Do It " trademark. A handful of super­star athletes with disabilities came to audition for the role, but the company picked Scott to star in the 30 一 second commercial.

"I think that they were looking for the prettiest face in America, and found me," Scott jokes about the selection process.

After being picked, Scott flew to California to film the commercial with Oscar - winning docu­mentary director Errol Morris. The ad gave Scott celebrity (名人)status in the community of disabled athletes. He's been asked to speak at a number of disability - related events, and feels it's his duty to use the media to draw attention to those with disabilities. "I've been given a voice, and I want to do whatever I can to break down the social barriers that are still faced by disabled athletes, and make people realize that they have a very high athletic level," Scott says.

56.When Scott was young,   ?

A.he only played basketball with other disabled children

B.he became disabled during a basketball match

C.his friends looked down upon him during basketball matches

D.his mother didn't give him special treatment

57.Nike chose Scott to star in its commercial for his   ________.

a. pretty appearance       b. independent nature

c. strong will  d. excellent basketball skills

e. status in the community of disabled athletes

A. bee     B. ade     C. abd     D. bed

58.The underlined phrase "audition for " in the second paragraph means " ".

A. try out for  B. look out for        C. take on      D. pick out

59.Which of the following about Scott is TRUE?

A.He has graduated from the University of Wisconsin ― Whitewater.

B.He thinks it's unwise for the disabled to use disability as an excuse.

C.He starred in a commercial together with Errol Morris.

D.He thinks it's important to have many goals.

60.To Scott, the most important result of the ad was that    .

A.it made people realize the athletic talent of the disabled

B.it gave him a chance to show his basketball skills

C.he could do more for disabled athletes

D.he was selected to the Paralympic team again

 

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Recently,university students around the world were asked to volunteer in a global experiment called Unplugged.It was designed to see how young people would react if they were asked to observe a total media ban by unplugging all forms of media devices for 24 hours.
Unplugged is being run by Dr Roman Gerodimos,a lecturer in Communication and Journalism at Bournemouth University.During the experiment,Dr Gerodimos said there were already  signs of how much the exercise affected volunteers.He said:“They’re reporting withdrawal symptoms,overeating,feeling nervous,isolated and disconnected.”
During their 24-hour test,three of the experiment’s participants were followed around by a BBC reporter plus cameraman.They were asked to write down 100 lines about their day offline,but of course,they all waited until the next day when they had access to their laptops.
Elliot Day wrote:“Today,my whole morning routine was thrown up into the air.Despite being  aware of the social importance of the media,I was surprised by how empty my life felt without the radio or newspapers.”
From Caroline Scott,we read:“I didn’t expect it,but being deprived of the media for 24 hours resulted in my day-to-day activities becoming so much harder to carry out than usual…I didn’t break out in a cold sweat like our lecturer expected us all to,but It’s not something l would like to do again!”
And Charlotte Gay wrote:“I have to say the most difficult item for me to be without has been  my  mobile;not  only is it a social device,it’s  my main access point of communication.”
Earlier in the year,a UK government study found that in the UK we spend about half our waking hours using the media,often plugged into several things at once.So,with technology continuing to develop at an alarming rate,how much time will you set aside for sleep in the future?
【小題1】What can we learn about the volunteers?

A.Volunteers didn’t write down about their day offline.
B.Volunteers weren’t allowed to use any media for 24 hours.
C.Volunteers were followed around by Dr Roman Gerodimos.
D.Only volunteers in the UK took part in Unplugged experiment.
【小題2】Which of the following is NOT mentioned about the participants’feelings?
A.Anxious. B.Lonely C.Bored.D.Despaired.
【小題3】Which of the following is true of Caroline Scott?
A.The media ban affected his temperature.
B.His work went on smoothly without the media.
C.His work was carried on hard without the media.
D.His life was empty without the radio or newspapers.
【小題4】What can be inferred from the last paragraph?
A.People should use the media devices reasonably.
B.People can easily survive the media devices addict.
C.People can spend more time sleeping in the future.
D.People spend about half the time using the media devices.
【小題5】The text is most probably a         .
A.newspaper adB.book review
C.news report D.science fiction story

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When I was 13, my bedroom walls were covered with posters of the Monkees and Beatles. I wrote fan letters and daydreamed about meeting the objects of my affections. I begged my  parents to attend every rock concert and watch every TV show featuring my favorite celebrities; my friends and I discussed for hours all the things we would say and do when we met our favourite movie stars and pop singers. I drove my mother crazy ! But after a few years, my obsession stars faded as I matured and gained the confidence to socialize with “real” boys.

In the 35 years since I was a teenager, celebrity worship (崇拜) has increased among teens due to the explosion of television celebrity gossip shows, and instant access to celebrity news on the Internet. It’s no wonder that many teens are obsessed with stars when news programs are often filled with entertainment stories and the lives of celebrities.

Celebrity worship syndrome (綜合征) is now considered a personality disorder. While it is normal for teenagers to follow the lives of their favorite stars, parents should try to monitor everything their child finds interesting. Parents should take action if they suspect a teen is too obsessed with celebrities and showing little interest in school or withdrawing from the family.  When teens talk a lot about celebrities and view them as just means of entertainment, this is considered normal celebrity worship. However, when a teenager is obsessed with a star and  often expresses a desire to have a close personal relationship with a celebrity or feels they have a special connection to a star, this may be the time for concern. Recent studies have shown that teens who develop an unhealthy obsession with celebrities often suffer from low self confidence and depression. Teens who are overly obsessed with stars often have damaged relationships with their parents.

1.The first paragraph is intended to tell us________.

A.parents needn’t worry about celebrity worship

B.celebrity worship can cause serious problems

C.it’s normal for a teen to have celebrity worship

D.celebrity worship only exists among teens

2.We can learn from the second paragraph that________.

A.the media greatly contributes to celebrity worship today

B.the author is surprised at celebrity worship

C.teens today are not so obsessed with celebrities

D.celebrities expose their lives too much

3.Parents should become concerned when their children________.

A.talk a lot about celebrities with others

B.put up celebrity posters in their bedrooms

C.a(chǎn)sk to go to their favourite star’s concert

D.desire a close personal relationship with their favorite star

4.The last paragraph implies that________.

A.parents should not care too much about a child’s celebrity worship

B.celebrity worship syndrome can be a serious problem if left overlooked

C.children can normally get out of celebrity worship when they are older

D.children with celebrity worship usually have high opinion of themselves

5.What is most likely to be talked about in the paragraph following the passage?

A.The harm of celebrity worship syndrome.

B.More signs of celebrity worship syndrome.

C.What to do with children’s celebrity worship syndrome.

D.Who will suffer most from celebrity worship syndrome.

 

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Chinese and Nigerian media should pay more attention to their own growing roles and strive to present a reliable image of China to African audiences and vice versa(反之亦然). Agreement on this important step in ongoing cooperation between the two sides was reached by media representatives attending a media forum on September 19 in Abuja, Nigeria.

The agreement comes in the wake of increasing attention being paid by the international community on Africa's deepening relationship with China. "This presents an important opportunity for media in China, Nigeria and other African countries. We should seize the moment to expand cooperation between Chinese and Nigeria media, increase our say, and contribute to cooperation between China, Nigeria and Africa as a whole," said Li Wufeng, Vice Minister of the State Council Information Office at the China-Nigeria Media meeting.

The media meeting was jointly held by the State Council Information Office, the Chinese Embassy in Nigeria, and the Federal Ministry of Education, Nigeria. It formed part of the "Experience China" program, which aims to increase cultural exchanges and mutual understanding between China and other parts of the world.

In the past, due to poor communication facilities, China and African countries could only learn about each other through third parties, in particular Western media, which may have given rise to and perpetuated misunderstandings.

"China is still not a constant feature or subject on the front page and prime time in the news media in Nigeria unless there are disasters and alleged human rights abuses to be reported," said Martins Oloja, Editor of The Guardian.

    Major Western media continue to promote a Cold War mentality and view Sino-African ties through the lens of geopolitics, framing everything as competition between East and West, Chinese and Nigerian media professionals said at the forum. Some Western media outlets accuse China of ignoring mutually beneficial solutions or sustainable development of African people, while robbing the continent of its natural resources.

    "Nigerians cannot expect Aljazeera or BBC to report on Africa, and indeed Nigeria and China relations, the way we want," said Oloja.

    Mutually objective coverage will generate more cooperation and better understanding between China and Nigeria, said Li Xiaohua, a representative from China. org.cn, a leading multi-language website in China.

1.What is the purpose of this media forum on September 19 in Abuja?

A. More international community should pay attention to Africa’s deepening relationship with China.

B. People should seize the moment to expand cooperation between China and African countries.

C. Chinese and Nigerian media should pay more attention to their own growing roles and strive to present a reliable image to each other.

D. Let more Chinese people know about the culture of Africa.

2.What’s the meaning of the underlined word in paragraph 4?

A. defeated      B.  continued     C. disappeared      D. decreased

3.Which of the following is right?

A. The State Council Information Office and "Experience China" program attended this China-Nigeria Media meeting.

B. In the past, China and African countries could learn about each other very well.

C. Chinese people and Chinese events has been well reported through African media.

D. Nowadays, some African media still cannot give the true stories of China.

4.What is the attitude of the major western media towards the Sino-African relationship?

A. They think highly of it.

B. They report it as it is.

C. They view it through the angle of geopolitics.

D. They view it as a competition between two countries.

5.What is the best title for this passage?

A. Having a bigger say

B. A Media Forum between China and Nigeria

C. Helping the African Media

D. Improving our report in Africa

 

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