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科目: 來源: 題型:閱讀理解

Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. “Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.

Frito-Lay is the biggest snack maker in America owned by PepsiCo and accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow the company has to look overseas.

Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. “Global” does not mean products that are consciously identified as American, but ones that consumes--especially young people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.

With brand perception a crucial(決定性的) factor, Riskey ordered a redesign of the Frito-Lay logo(標(biāo)識(shí)).The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips would help facilitate the company’s global expansion.

The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism(勢(shì)力擴(kuò)張). Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.

 

67.It is the belief of Foito-Lay’s head of global marking that_____.

A. Potato chips can hardly be used as a weapon to dominate the world market

B. People all over the world enjoy eating their company’s potato chips

C. The light golden color enhances the charm of their company’s potato chips

D. Their company must find new ways to promote domestic sales

68.What do we learn about Frito-Lay from Paragraph 2?

   A. Its products use to be popular among overseas consumers.

   B. Its expansion has caused fierce competition in the snack market.

   C. It gives half of its annual profits to its parent company.

   D. It needs to turn to the world market for development.

69.One of the assumptions on which Frito-Lay bases its development strategy is that____.

   A. consumers worldwide today are attracted by global brands

   B. local brands cannot compete successfully with American brands

     C. products suiting Chinese consumers’ needs bring more profits

   D. products identified as American will have promising market value

70.Frito-Lay’s executives claim that the promoting of American food in the international market______.

     A. won’t affect the eating habits of the local people

   B. will lead to economic imperialism

   C. will be in the interest of the local people

   D. won’t spoil the taste of their chips

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 The old temple _________ (給我留下了很深的印象). (impression)

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假如你是李華,你發(fā)現(xiàn)部分同學(xué)每次遇到重要考試,都會(huì)出現(xiàn)一些焦慮癥狀。請(qǐng)你用英語寫一封信,向某學(xué)生英文報(bào)編輯反映該問題。信的內(nèi)容應(yīng)包括下列要點(diǎn):

    焦慮癥狀:頭暈、乏力、睡眠不好、食欲不振等

    建議1.平時(shí)努力學(xué)習(xí),正確對(duì)待考試,考前制定好合適的復(fù)習(xí)計(jì)劃2考試期間正常作息3.睡前洗熱水澡、喝熱牛奶等有助于睡眠

         其他建議(內(nèi)容由考生自己擬定)

    注意:1.根據(jù)以上內(nèi)容寫一篇短文,不要逐句翻譯,可適當(dāng)增加細(xì)節(jié)以使行文連貫。

    2.要準(zhǔn)確使用語法和詞匯;使用一定的句型、詞匯,清楚、連貫地表達(dá)自己的意思;

    3. 詞數(shù):100個(gè)左右。開頭已給出,不計(jì)詞數(shù)。

參考詞匯:頭暈―dizzy(adj.)    食欲―appetite

Dear editor,

I am Li Ming of Senior Three, Guangming Middle School. I am writing to tell you about some symptoms of anxiety among us students before exams. _________________________________________________________________________________________________________________

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根據(jù)下面提示,簡要介紹四川汶川地震災(zāi)害情況。

   1. 時(shí)間:2008年5月12日下午2:38;

   2. 地點(diǎn):四川汶川;

   3. 程度:建國以來最強(qiáng)烈的一次地震之一;

   4. 損失:幾乎一切變成廢墟,6萬多人喪生,成千上萬人無家可歸;

   5. 幫助:很多志愿者提供幫助,來自全國、全世界提供的食品、衣物等;

   6. 前景:災(zāi)區(qū)人民重建家園。

   要求:

   1. 要點(diǎn)齊全;

   2. 可適當(dāng)增加細(xì)節(jié),使內(nèi)容連貫

   3. 詞數(shù):100左右。

 

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 It has been ten years______________________________( 自從他參軍以來).   (join)

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科目: 來源: 題型:閱讀理解

People who drink alcohol earn more at their jobs than non-drinkers, according to a US study that highlighted “social capital(社交資本)”gained from drinking.

The study concluded that drinkers earn 1014 percent more than teetotalers, and that men who drink socially bring home an additional seven percent in pay.

“Social drinking builds social capital,”said Edward String ham, an economics professor,“Social drinkers are outgoing, building relationships, and keeping in contacts, which results in bigger paychecks.”

The researchers said the most likely explanation is that drinkers have a wider range of social contacts that help provide better job and business opportunities.

“Drinkers may be able to socialize more with clients and co-workers, giving drinkers an advantage in important relationships. Drinking may also provide individuals with opportunities to learn people, business, and social skills. ”

They also said these conclusions provide arguments against policies aimed at controlling alcohol use in university and public places.

“Not only do anti-alcohol policies reduce drinkers’ fun, but they may also decrease earnings,”the study said, “One of the consequences of alcohol restrictions is that they push drinking into private behavior. By preventing people from drinking in public, anti-alcohol policies ignores one of the most important aspects of drinking: increased social capital.”

The researchers found some differences in the economic effects of drinking among men and women. They concluded that men who drink earn 10 percent more than non-drinkers and women drinkers earn 14 percent more than non-drinkers.

However, unlike men, who get a 7 percent income increase from drinking in bars, women drinkers who visit bars frequently do not show higher earnings than those who do not visit bars.

 

67.The underlined word in Paragraph 2 refers to __________

   A. women drinkers      B. co-workers         

   C. non-drinkers           D. men-drinkers

68. What’s the best title of the passage?

   A. Income Differences Between Drinkers And Non-drinkers

   B. To Build Social Capital, Drink!

   C. Anti-alcohol Policy is Not Reasonable

   D. Drinking Helps Increase Income

69. What’s NOT the consequence of anti-alcohol policy ?

   A. More people drink in private.

   B. There are less alcohol in universities.

   C. Drinkers’ income increased because they spend less money on drinking.

   D. Drinkers get less fun from drinking.

70. What can we infer from the result of the study?

   A. To build social capital, you have no choice but to drink.

   B. Drinking is a good and common way to increase social capital.

   C. Drinkers build wider social contacts.

   D. Drinkers may be provided more opportunities.

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Question: What is more astonishing than a 60-ton whale on a flatbed truck being driven down the street?

Answer: A 60-ton whale on a flatbed truck exploding and raining blubber ( fat of whales) all over the sidewalk.

That’s what happened in Taiwan recently, when a dead sperm whale being shipped to the Halobios Research Center for an autopsy(尸體解剖) developed an extremely bad case of gas and blew up before it reached its destination.

The whale was found alive on a Taiwan beach last weekend, and died shortly after it was discovered. Since the 56-foot whale was the largest whale ever beached on Taiwan’s shores, scientists wanted to study it and perform an autopsy for educational purpose.

Obviously, too much time passed between when the animal died and the time it was set to be moved to the autopsy location, because it had already started to go bad. When things rot, they give off gases as a by-product. In the whale’s case, the gases were trapped in its belly. The pressure inside the rotting creature grew so much that it popped like an over-filled balloon. Unfortunately, it was on a truck in the middle of the city of Taiwan at the time--- cars and shops lining the street were covered with whale bits and juices, much to their owners’ discouragement.

According to the news reports, traffic was tied up for hours while officials tried to clean up the streets.

Newspaper editors worldwide were probably smiling to themselves, since they had a ready-made headline--- several reports about the incident were titled “ There She Blows!” after the famous line from the book Moby Dick.

 

63. The purpose of the question at the beginning of this news report is to_____.

   A. explain the reason               B. sell newspapers

   C. attract readers                    D. give an immediate answer

64. The whale’s explosion is the result of_____.

   A. pressure from gases building up in the creature as it began to rot

   B. the long transport of the creature from the beach to the center

   C. the extremely busy traffic in the streets it passed by

   D. the quick process of rotting of the animal

65. What is the correct order of the incidents?

   a. The whale was set to a flatbed truck.

   b. The whale was discovered.

   c. The whale exploded.

   d. The whale died.

   A. b; c; a; d     B. d; c; b; a    C. b; d; a; c     D. d; b; a ; c

66. What do we know from the last paragraph?

   A. Some newspaper editors were laughed at.

   B. Moby Dick is the name of a woman writer.

   C. All the newspapers reported the story under the same title.

   D. The rifle “ There She Blows! “ is taken from the book Moby Dick.

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Violin prodigies(神童), I learned, have come in distinct waves from distinct regions. Most of the great performers of the late 19th and early 20th centuries were born and brought up in Russia and Eastern Europe. I asked Isaac Stern, one of the world’s greatest violinists, the reason for this phenomenon. “ It’s very clear, “ he told me. “ They were all Jews and Jews at the time were severely oppressed and ill-treated in that part of the world. They were not allowed into the professional fields, but they were allowed to achieve excellence on a concert stage.” As a result, every Jewish parent’s dream was to have a child in the music school because it was a passport to the West.

Another element in the emergence of prodigies, I found, is a society that values excellence in a certain field and is able to nurture(培育) talent. Nowadays the most nurturing societies seem to be in the Far East. “ In Japan, a most competitive society with stronger discipline than ours,” says Isaac Stern, “ children are ready to test their limits every day in many fields, including music. When Western music came to Japan after World War II, that music not only became part of their daily lives, but it became a discipline as well.” The Koreans and Chinese, as we know, are just as highly motivated as the Japanese.

That’s a good thing, because even prodigies must work hard. Next to hard work, biological inheritance plays an important role in the making of a prodigy. J. S. Bach, for example, was the top of several generations of musicians, and four of his sons had significant careers in music.

 

59. Jewish parents in Eastern Europe longed for their children to attend music school because_____.   

   A. it would allow them access to a better life in the West

   B. Jewish children are born with excellent musical talent

   C. they wanted their children to enter into the professional fields

   D. it would enable the family to get better treatment in their own country

60. Nurturing societies as mentioned in the passage refer to societies that_____.

   A. enforce strong discipline on students who want to achieve excellence

   B. treasure talent and provide opportunities for its full development

   C. encourage people to compete with each other

   D. promise talented children high positions

61. Japan is described in the passage as a country that attaches importance to_____.

   A. all-rounded development

   B. the learning of Western music

   C. strict training of children

   D. variety in academic studies

62. Which of the following contributes to the emergence of musical prodigies according to the passage?

   A. A natural gift.                        B. Extensive knowledge of music.

   C. Very early training.                 D. A prejudice-free society.

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    Any country has good reasons to want its citizens to be as healthy as possible. This led to the instruction of health service in many countries. Britain has developed into a country in which all citizens can get most of the health treatment free. The money for this is partly from the people who are willing to offer.

But there are different opinions about the Health Service. The number of patients treated every year and the cost of treatment are much greater than expected. This means that the people who work for the Health Service― doctors, nurses and other hospital workers have much more work to do, and as a result they have little time for preventive treatment.

However, the tough problem is that as many people are able to receive treatment more expensive than they can pay, sometimes people go and visit their doctors when they don’t really need to. As there are many patients, doctors cannot spend time long enough with each patient. So some people prefer to pay for their own treatment so that their doctors can examine them more carefully. In fact, some rich people feel that they should pay more free money, which would be given to other citizens.

 

55. Britain is described as an example to show that_____.

   A. it is a very rich country in Europe

   B. it is a country with the Health Service

   C. everyone in the UK enjoys free medical care

   D. people have to play part of the medicine fee

56. What is the problem in the Health Service?

   A. Doctors and nurses are not working hard.

   B. People can get more preventive treatment.

   C. There are not enough well-trained doctors.

   D. Money is not enough to employ more medical workers.

57. Why do many people go and see the doctors even when they really don’t need to?

   A. To get necessary protective treatment.

   B. To take back some expensive medicine.

   C. To receive treatment free of charge.

   D. To keep himself even more healthy.

58. What can we infer from the last paragraph?

   A. There is much to improve the Health Service.

   B. People should not go to the doctor’s unless necessary.

   C. The Health Service is quite successful so far.

   D. The rich should be allowed to pay for the treatment.

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Girls really prefer pink and boys prefer blue, recent research shows.

The reasons could have its origins in the hunt for food on the African savannah(稀樹草原) thousands of years ago. Evolution may have developed women’s preference for pink, perhaps because it helped to find ripe fruit and healthy men with reddish faces, while both men and women have a natural desire for blue, according to scientists at Newcastle University.

“ Everyone in today’s western culture, from parents to toy manufactures, seems to assume that little girls like pink.” Said Prof. Anya Hulbert, who wanted to find out whether the reason was cultural or to do with biology.

A love of salmon, fuchsia and coral does seem to be rooted into females, rather than picked up from their mothers.

The participants in the study were Chinese and British. The Chinese students showed a marked preference for red, “ Culture may contribute to this natural female preference,” said Pro. Hulbert.

In her experience, 208 young adult men and women were asked to select, as rapidly as possible, their preferred color. Hulbert and her colleague Dr. Yazhu Ling marked the results and found that while men preferred blue, women tended to choose pink.

Hulbert said she could only prefer about the preference for blue: “ Here again, I would favor evolutionary arguments. Going back to our savannah days, we would have a natural preference for a clear blue sky, because it signaled good weather. Clear blue also signals a good water source.”

 

51. The passage mentions “ the African savannah” to show that_____.

   A. the ancient Africa was a a beautiful place

   B. human beings lived in Africa at first

   C. women and men have different color preference

   D. color preference has its historical origins

52. It can be inferred that the underlined word “ fuchsia”_____.

   A. is probably a kind of toy

   B. is probably pink in color

   C. can be only found in Africa

   D. hardly causes men’s interest

53. By saying “ the Chinese students for red.” In Para. 5, the writer means_____.

   A. red is the Chinese students’ favorite color

   B. the Chinese prefer red more than the British

   C. culture influences people’s color preferences

   D. the study was carried out by two nations

54. What can we know from the last paragraph?

   A. Hulbert thinks evolution explains why people prefer blue.

   B. Hulbert has a strong desire for “savannah days”.

   C. Blue is a natural signal of many good things

   D. While boys like blue, girls like pink.

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