A good brand agency (代理) can create for you a brand identity (身份) of your products. Having the best agency to help with your business, no matter how small, can be one of the biggest steps you can take in letting the world know and get familiar with your products and brands.
Brand agencies work hand in hand with the company in advertising the brand and its products. The company has to tell the agency how they would like the public to see their products. The agency then talks with the company about the progress of the brand in the market.
Working with brand agencies is a two-way street. When the company is happy and satisfied with how the agency has advertised the brand, the trust the company has in the agency grows. Similarly, when the agency does well in its work, the company’s brand and products get good ideas from buyers and the market.
Regarding the identity of the brand, agencies can help a lot in this aspect. For a brand to have a lasting influence on the buyers, an identity of the brand needs to be formed. If the brand is good, then buyers will feel at ease (輕松自在) buying the products of this brand.
小題1:We can learn from the text that the best agency is necessary for business EXCEPT for ______.

A．letting customers know about the products

B．earning money directly from the products

C．helping create brand identities for the products

D．helping the brand have a lasting influence on customers

小題2:The text is mainly written for ______.

A．customers

B．salesmen

C．researchers

D．managers

小題3:What’s the writer’s purpose of writing this text?

A．To explain the meaning of teamwork.

B．To introduce the importance of a brand agency.

C．To tell the roles of the salesmen.

D．To describe how to run the company.

小題4:What’s the writer’s attitude towards the brand agency?

A．Doubtful.

B．Supportive.

C．Worried.

D．Disapproving.

On a hill 600 feet above the surrounding land, we watch the lines of rain move across the scene, the moon rise over the hills, and the stars appear in the sky. The views invite a long look from a comfortable chair in front of the wooden house.
Every window in our wooden house has a view, and the forest and lakes seldom look the same as the hour before. Each look reminds us where we are.
There is space for our three boys to play outside, to shoot arrows, collect tree seeds, build earth houses and climb trees.
Our kids have learned the names of the trees, and with the names have come familiarity and appreciation. As they tell all who show even a passing interest, maple（楓樹）makes the best fighting sticks and white pines are the best climbing trees.
The air is clean and fresh. The water from the well has a pleasant taste, and it is perhaps the healthiest water our kids will ever drink. Though they have one glass a day of juice and the rest is water, they never say anything against that.
The seasons change just outside the door. We watch the maples turn every shade of yellow and red in the fall and note the poplars’（楊樹）putting out the first green leaves of spring. The rainbow smelt fills the local steam as the ice gradually disappears, and the wood frogs start to sing in pools after being frozen for the winter. A family of birds rules our skies and flies over the lake.
小題1:What can be learned from Paragraph 2?

A．The scenes are colorful and changeable.

B．There are many windows in the wooden house.

C．The views remind us that we are in a wooden house.

D．The lakes outside the windows are quite different in color.

小題2:By mentioning the names of the trees, the author aims to show that ______ .

A．the kids like playing in trees

B．the kids are very familiar with trees

C．the kids have learned much knowledge

D．the kids find trees useful learning tools

小題3:What does the underlined sentence in the last paragraph mean?

A．The change of seasons is easily felt.

B．The seasons make the scenes change.

C．The weather often changes in the forest.

D．The door is a good position to enjoy changing seasons.

小題4:What is the main purpose of the author writing the text?

A．To describe the beauty of the scene around the house.

B．To introduce her children’s happy life in the forest.

C．To show that living in the forest is healthful.

D．To share the joy of living in the nature.

I left university with a good degree in English Literature, but no sense of what I wanted to do. Over the next six years, I was treading water, just trying to earn an income. I tried journalism, but I didn’t think I was any good, then finance, which I hated. Finally, I got a job as a rights assistant at a famous publisher. I loved working with books, although the job that I did was dull.
I had enough savings to take a year off work, and I decided to try to satisfy a deep-down wish to write a novel. Attending a Novel Writing MA course gave me the structure I needed to write my first 55,000 words.
It takes confidence to make a new start — there’s a dark period in-between where you’re neither one thing nor the other. You’re out for dinner and people ask what you do, and you’re too ashamed to say, “Well, I’m writing a novel, but I’m not quite sure if I’m going to get there.” My confidence dived. Believing my novel could not be published, I put it aside.
Then I met an agent（代理商）who said I should send my novel out to agents. So, I did and, to my surprise, got some wonderful feedback. I felt a little hope that I might actually become a published writer and, after signing with an agent, I finished the second half of the novel.
The next problem was finding a publisher. After two-and-a-half years of no income, just waiting and wondering, a publisher offered me a book deal — that publisher turned out to be the one I once worked for.
It feels like an unbelievable stroke of luck — of fate, really. When you set out to do something different, there’s no end in sight, so to find myself in a position where I now have my own name on a contract（合同）of the publisher — to be a published writer — is unbelievably rewarding（有回報(bào)的）.
小題1:What does the underlined part in Paragraph 1 mean?

A．I was waiting for good fortune.

B．I was trying to find an admirable job.

C．I was being aimless about a suitable job.

D．I was doing several jobs for more pay at a time.

小題2:The author decided to write a novel ______ .

A．to finish the writing course

B．to realize her own dream

C．to satisfy readers’ wish

D．to earn more money

小題3:How did the writer feel halfway with the novel?

A．Disturbed.

B．Ashamed.

C．Confident.

D．Uncertain.

小題4:What does the author mainly want to tell readers in the last paragraph?

A．It pays to stick to one’s goal.

B．Hard work can lead to success.

C．She feels like being unexpectedly lucky.

D．There is no end in sight when starting to do something.

Body language is the quiet, secret and most powerful language of all! It speaks 36  than words. According to specialists, our bodies send out more   37  than we realize. In fact, non-verbal communication(非言語交際) takes up about 50% of what we really   38  , And body language is particularly  39  when we attempt to communicate across cultures（文化）. Indeed, what is called body language is so   40   a part of us that it's actually often unnoticed. And misunderstandings occur as a result of it.   41  , different societies treat the   42  between people differently. Northern Europeans usually do not like having  43  contact(接觸)even with friends, certainly not with  44 . People from Latin American countries， 45 , touch each other quite a lot. Therefore, it's possible that in  46 ， it may look like a Latino is  47  a Norwegian all over the room. The Latino, trying to express friendship, will keep moving   48  . The Norwegian, very probably seeing this as pushiness, will keep  49   - which the Latino will in return regard as 50 _.
Clearly, a great deal is going on when people  51  . And only a part of it is in the words themselves. And when parties are from  52  cultures, there's a strong possibility of  53 . But whatever the situation, the best  54 is to obey the Golden Rule: treat others as you would like to be  55 _.

小題1:	A．straighter B．louder C．harder D．further

小題2:	A．sounds B．invitations C．feelings D．messages

小題3:	A．hope B．receive C．discover D．mean

小題4:	A．immediate B．misleading C．important D．difficult

小題5:	A．well B．far C．much D．long

小題6:	A．For example B．Thus C．However D．In short

小題7:	A．trade B．distance C．connections D．greetings

小題8:	A．eye B．verbal C．bodily D．telephone

小題9:	A．strangers B．relatives C．neighbours D．enemies

小題10:

A．in other words B．on the other hand C．in a similar way D．by all means

小題11:

A．trouble B．conversation C．silence D．experiment

小題12:

A．disturbing B．helping C．guiding D．following

小題13:

A．closer B．faster C．in D．a(chǎn)way

小題14:

A．stepping forward B．going on C．backing away D．coming out

小題15:

A．weakness B．carelessness C．friendliness D．coldness

小題16:

A．talk B．travel C．laugh D．think

小題17:

A．different B．European C．Latino D．rich

小題18:

A．curiosity B．excitement C．misunderstanding D．nervousness

小題19:

A．chance B．time C．result D．a(chǎn)dvice

小題20:

A．noticed B．treated C．respected D．pleased

　　For those who make journeys across the world, the speed of travel today has turned the countries into a series of villages．Distances between them appear no greater to a modern traveler than those which once faced men as they walked from village to village. Jet planes fly people from one end of the earth to the other, allowing them a freedom of movement undreamt of a hundred years ago.
　　Yet some people wonder if the revolution in travel has gone too far. A price has been paid, they say, for the conquest (征服) of time and distance. Travel is something to be enjoyed, not endured (忍受).  The boat offers leisure and time enough to appreciate the ever-changing sights and sounds of a journey. A journey by train also has a special charm about it. Lakes and forests and wild, open plains sweeping past your carriage window create a grand view in which time and distance mean nothing. On board a plane, however, there is just the blank blue of the sky filling the narrow window of the airplane. The soft lighting, in-flight films and gentle music make up the only world you know, and the hours progress slowly.
　　 Then there is the time spent being “processed” at a modern airport. People are conveyed like robots along walkways; baggage is weighed, tickets produced, examined and produced yet again before the passengers move to another waiting area. Journeys by rail and sea take longer, yes, but the hours devoted to being “processed” at departure and arrival in airports are luckily absent. No wonder, then, that the modern high-speed trains are winning back passengers from the airlines.
　　Man, however, is now a world traveler and cannot turn his back on the airplane. The working lives of too many people depend upon it; whole new industries have been built around its design and operation. The holiday maker, too, with limited time to spend, patiently endures the busy airports and limited space of the flight to gain those extra hours and even days, relaxing in the sun. speed controls people’s lives; time saved, in work or play, is the important thing—or so we are told. Perhaps those first horsemen, riding free across the wild, open plains, were enjoying a better world than the one we know today. They could travel at will, and the clock was not their master.
小題1:What does the writer try to express in Paragraph 1?

A．Travel by plane has speeded up the growth of villages．

B．The speed of modern travel has made distances relatively short．

C．The freedom of movement has helped people realize their dreams．

D．Man has been fond of traveling rather than staying in one place．

小題2:How does the writer support the underlined statement in Paragraph 2?

A．By giving instructions．

B．By analyzing cause and effect．

C．By following the order of time．

D．By giving examples．

小題3:According to Paragraph 3, passengers are turning back to modern high-speed trains because______．

A．they pay less for the tickets

B．they feel safer during the travel

C．they can enjoy higher speed of travel

D．they don’t have to waste time being “processed”

小題4:What does the last sentence of the passage mean?

A．They could enjoy free and relaxing travel．

B．They needed the clock to tell the time．

C．They preferred traveling on horseback．

D．They could travel with their master．

小題5:What is the main idea of the passage?

A．Air travel benefits people and industries．

B．Train Travel has some advantages over air travel．

C．Great changes have taken place in modern travel.

D．The high speed of air travel is gained at a cost.

Decision-making under Stress
A new review based on a research shows that acute stress affects the way the brain considers the advantages and disadvantages, causing it to focus on pleasure and ignore the possible negative (負(fù)面的) consequences of a decision.
The research suggests that stress may change the way people make choices in predictable ways.
“Stress affects how people learn,” says Professor Mara Mather. “People learn better about positive than negative outcomes under stress.”
For example, two recent studies looked at how people learned to connect images(影像) with either rewards or punishments. In one experiment, some of the participants were first stressed by having to give a speech and do difficult math problems in front of an audience; in the other, some were stressed by having to keep their hands in ice water. In both cases, the stressed participants remembered the rewarded material more accurately and the punished material less accurately than those who hadn’t gone through the stress.
This phenomenon is likely not surprising to anyone who has tried to resist eating cookies or smoking a cigarette while under stress –at those moments, only the pleasure associated with such activities comes to mind. But the findings further suggest that stress may bring about a double effect. Not only are rewarding experiences remembered better, but negative consequences are also less easily recalled.
The research also found that stress appears to affect decision-making differently in men and women. While both men and women tend to focus on rewards and less on consequences under stress, their responses to risk turn out to be different.
Men who had been stressed by the cold-water task tended to take more risks in the experiment while women responded in the opposite way. In stressful situations in which risk-taking can pay off big, men may tend to do better, when caution weighs more, however, women will win.
This tendency to slow down and become more cautious when decisions are risky might also help explain why women are less likely to become addicted than men: they may more often avoid making the risky choices that eventually harden into addiction.
小題1:We can learn from the passage that people under pressure tend to ______.

A．keep rewards better in their memory

B．recall consequences more effortlessly

C．make risky decisions more frequently

D．learn a subject more effectively

小題2:According to the research, stress affects people most probably in their ______.

A．ways of making choices	B．preference for pleasure
C．tolerance of punishments	D．responses to suggestions

小題3:The research has proved that in a stressful situation, ______.

A．women find it easier to fall into certain habits

B．men have a greater tendency to slow down

C．women focus more on outcomes

D．men are more likely to take risks

"What's it like to have a gap between your teeth?" a girl asked me one day.
Nobody had ever _. 36 _  before. My hand unconsciously rose to cover my mouth. But, as she looked at me, sincerely waiting for__ 37__, 1 realized she was not trying to be rude. "I never think about it," I truthfully replied. She nodded and turned away. I was left wondering if people _38__ me and saw only gappy teeth.
Later that day at home, I began to __39 __ my teeth again. I felt upset. I thought my life would be somehow better if my teeth were not gappy. How I wanted the perfect teeth that everyone else seemed to have!
Of course, Mom   40  everything . She has lived her entire life with gappy teeth, and tried to convince me that there was nothing to __41__. When I refused to listen, she told me I could get the surgery to close the gap if it was that important. "Let's be   42__, though," she said. "If everyone got surgeries to become pretty, everyone would be exactly the same. There is beauty in differences."
Her __43__ made me consider my teeth seriously. The thought of losing my gap was more terrible than the reality that people were going to notice it. I realized how important it was to me. It is part of my  44 _.
Nowadays many people do ridiculous things to realize their dream of "perfection." The__45_ is that no one is perfect. When all potential for ugliness is removed, so is all of the potential for   46__.
So if that girl ever asked about my teeth   47___, I would truthfully answer. "You know? It's really cute."

小題1:	A．faced B．guessed C．a(chǎn)sked D．imagined

小題2:	A．a(chǎn)n offer B．a(chǎn)n answer C．a(chǎn) suggestion D．a(chǎn) result

小題3:	A．heard of B．thought of C．talked about D．looked at

小題4:	A．consider B．brush C．cover D．a(chǎn)ppreciate

小題5:	A．a(chǎn)dmitted B．noticed C．controlled D．changed

小題6:	A．worry about B．put off C．give up D．wipe out

小題7:	A．friendly B．lovely C．honest D．helpful

小題8:	A．words B．jokes C．dreams D．a(chǎn)cts

小題9:	A．a(chǎn)bility B．decision C．goal D．identity

小題10:

A．possibility B．purpose C．truth D．choice

小題11:

A．courage B．wisdom C．kindness D．beauty

小題12:

A．once B．a(chǎn)gain C．too D．instead

When Glen Kruger picked a small cat from an animal shelter, he did not expect much.  Yet right from the start, eight years ago, there was an uncommon connection between him and the small black cat.  He     36   her Inky.
“ I grew up on a hundred-acre farm and had only cats    37    playmates ,” Kruger,
The seventy-year-old man , says. “My hearing was damaged by the    38    of farm equipment , so I learned to connect with    39  .  They react to what they see and what you do.  ”
Inky was a gentle cat,       40     the house with five other cats.  But on a January night in 2009,  Inky did    41     that would set her apart from    42     cats forever.
Kruger had gone down to the basement to     43      the wood stove for the night.  When he was finished, he     44     to the top of the stairs and reached to  turn off the lights. In doing so , he slipped and    45      his back against an old shelf.  The heavy shelf came crashing down and sent Kruger down the stairs.
     46    in a pool of blood on the basement floor, Kruger felt     47    going into shock（休克）.  He shouted for help ,      48      his wife, Brenda , was asleep in their      
bedroom at   the opposite end of the house.     49      Kruger noticed Inky watching from the top of the stairs.
“Go get Brenda, ” Kruger said to Inky.
Inky    50     to the bedroom door and scratched     51     until Brenda opened it.  Then Inky led her to  the     52     Brenda found her husband     53      the stairs and called 911.  Kruger was rushed to the hospital. “I spent six months   54   therd,” 
Says Kruger .  “Although I became lame , I was blessed. ” Since the accident, Inky has   55     
Left Kruger’s side.       

小題1:	A． gave B． chose C．named D．remembered

小題2:	A． like B． as C． except D．a(chǎn)mong

小題3:	A． sound B． alarm C．noise D．voice

小題4:	A． animals B． friends C．farmers D．neghbors

小題5:	A． sharing B． visiting C．dividing D．discovering

小題6:	A． anything B． nothing C．something D．everything

小題7:	A． familiar B． lovely C．ordinary D．outstanding

小題8:	A． shut out B． shut off C．shut down D．shut up

小題9:	A． marched B． flew C．struggled D．climbed

小題10:

A． bent B． hit C．shook D．pulled

小題11:

A． Falling B． Lying C．Appearing D．Thinking

小題12:

A． it B． itself C．him D．himself

小題13:

A． and B． but C．or D．so

小題14:

A． Thus B． Otherwise C．Then D．Rather

小題15:

A． walked B． ran C．returned D．withdrew

小題16:

A． rapidly B． suddenly C．madly D．urgently

小題17:

A． bedroom B． basement C．yard D．house

小題18:

A． at the bottom of B． in the middle of C． at the top of D． in the front of

小題19:

A． regretting B． resting C．relaxing D．recovering

小題20:

A． never B． ever C．still D．a(chǎn)lready

Astronauts on shorter shuttle missions（使命）often work very long days.  Tasks are scheduled so tightly that break times are often used to finish the day’s work.  This type of schedule is far too demanding for long missions on the International  Space Station（ISS）.  ISS crewmembers usually live in space for at least a quarter of a year. They work five days on and two days off to mimic the normal way they do things on Earth as much as possible . Weekends give the crew valuable.  Weekends give the crew valuable time to rest and do a few hours of  housework.  They can communicate with family and friends by email , internet phone and through Private video conferences.
While astronauts cannot go to a baseball game or a movie in orbit, there are many familiar activities that they can still enjoy . Before a mission.  The family and friends of each ISS crewmember put together a collection of family photos, messages, videos and reading material for
The astronauts to look at when they will be floating 370 kilometers above the Earth.  During their mission, the crew also receives care packages with CDs, books, magazines, photos and letters . And as from early 2010, the internet became available on the ISS , giving astronauts the chance to do some “web surfing （沖浪）”in  their personal time.  Besides relaxing with these more common entertainments, astronauts can simply enjoy the experience of living in space.
Many astronauts say that one of the most relaxing things to do in space is to look out the window and stare at the universe and the Earth’s vast land mass and oceans.
小題1:What does the word “mimic ”in Paragraph 1 probably mean?

A． Find	B． Copy
C．Change	D．Lose

小題2:Which of the following best describes the families of the astromauts on the ISS ?

A． The are caring and thoughtful.

B． The are impatient and annoyed.

C． The are impatient and annoyed.

D． The are excited and curious.

小題3:In the final paragraph, the author shows that astronauts          .

A． get more pleasure in space than on the Earth

B． find living in space a bit boring and tiring

C． regard space life as common

D． love to see the Earth from space

小題4:The passage mainly discusses how astronauts          .

A． work for longer missions in space

B． connect with people on the Earth

C． observe the Earth from space

D． spend their free time in space

Inside the pleasingly fragrant café, So All May Eat(SAME) in downtown Denver, the spirit of generosity is instantly noticeable: A donation box stands in place of a cash register. Customers here pay only what they can afford, no questions asked.
A risky business plan, perhaps, but SAME Café has done one unchangeable thing in the Mile High City for six years: Open only at midday, the restaurant provides poor local people with healthy, delicious lunches six days a week. Those unable to pay for their meals can instead volunteer as waiters and waitresses, and dishwashers, or look after the buildings and equipment for the cafe.
“It’s based on trust, and it’s working all right” , says co-owner Brad Birky , who started the café in 2006. With his wife Libby. Previously volunteering at soup kitchens, the Birkys were dissatisfied with the often unhealthy meals they served there.
“We wanted to offer quality food in a restaurant where everyone felt comfortable ,regardless of their circumstances,” Birky says. SAME’s special lunch menu changes daily and most food materials are natural and grown by local farmers.
The café now averages 65 to 70 customers (and eight volunteers) a day. And the spirit of generosity behind the project appears to be spreading. In early 2007,one volunteer who had cleared snow for his meals during the long winter said goodbye to the Birkys,” He said he was going to New Orleans to help with the hurricane cleanup,” says Birky.
小題1:What can we learn about the soup kitchens the Birkys prcviously worked for?

A．They refused to have volunteers.

B．They offered low quality food.

C．They provided customers with a good environment.

D．They closed down because of poor management.

小題2:According to the passage, which of the following is TRUE?

A．The customers who cannot pay can word as volunteers in stead.

B．More volunteers will go to new Orleans for the hurricane cleanup.

C．Many new cafes will be opened to offer free lunches in the town.

D．The lunch menu has remained the same since the café was started.

小題3:The author’s attitude towards running such a café is_______

A．unfavorable

B．a(chǎn)pproving

C．doubtful

D．cautious