Question

【題目】 Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such groupings as ―Help Wanted, RealEstate(不動產(chǎn)), Lost and Found are made, the rate charged being less than for display advertising. Classified advertisements are a convenience to the reader and a saving to the advertiser.

The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him. The advertisers may, therefore, use a very small advertisement if it was placed among larger advertisements in the paper. It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs.

As his attention is voluntary, the advertiser does not need to rely too much extent ondisplay type to get the reader’s attention. Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is competing with others in the same group for the reader’s attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality advertisement. This is particularly true of real estate advertising?

【1】The following facts are advantages of classified advertising EXCEPT ____.

A.It helps to reduce the advertising cost.

B.It attracts the target readers’ attention easily.

C.It provides more information for the readers.

D.It doesn’t have to rely too much on display type.

【2】Which is the example given of types of classified advertisement?

A.Houses for sale.B.People who are asking for help.

C.Job hunting.D.People who are lost.

【3】What do readers usually do when they look through classified advertisements?

A.They are in a new frame of mind to buy anything.

B.They look for something they need.

C.They feel lost in so many classified advertisements.

D.They maintain the same emotions as reading display advertisements.

【4】According to the text, in which way have the classified advertisements changed nowadays?

A.They are charged for no money.

B.They are divided into more groups.

C.They are less formal than ever.

D.They depend more on display type.

Answer 1

【答案】

【1】C

【2】A

【3】B

【4】D

【解析】

本文為說明文。文章對分類廣告及其優(yōu)點做了簡單的介紹。

【1】細(xì)節(jié)理解題。分類廣告的優(yōu)越性不包括為讀者提供更多的信息。事實辨析題。第一段最后“Classified advertisements are a convenience to the reader and a saving to the advertiser” 分類廣告對讀者來說是一種方便，對廣告者來說是一種節(jié)省。可知A是正確的。第二段“The reader who is interested in a particular kind of advertisement finds all advertisements of that type grouped for him.”對某種廣告感興趣的讀者會發(fā)現(xiàn)，那種類型的廣告都是為他準(zhǔn)備的�？芍�，廣告很容易吸引讀者的注意力。故B是正確的。第三段“As his attention is voluntary, the advertiser does not need to rely too much extent on display type to get the reader's attention.” 由于廣告客戶的注意力是自愿的，所以他們不需要過多地依賴展示型廣告來吸引讀者的注意力。故D是正確的。文章中唯獨沒有提到分類為讀者提供了更多的信息。故選C。

【2】推理判斷題。根據(jù)第一段“Classified advertising is that advertising which is grouped in certain sections of the paperand is thus distinguished from display advertising.Such groupings as ―Help Wanted, RealEstate, ,Lost and Foundare made, the rate charged being less than for displayad vertising.” 分類廣告是將廣告分為若干部分，從而區(qū)別于展示廣告的廣告。像制作了“需要幫助”、“房地產(chǎn)”、“失物招領(lǐng)”等分類廣告，收費標(biāo)準(zhǔn)低于展示廣告。分析選項A. Houses for sale待售房子；B. People who are asking for help.尋求幫助的人；C. Job hunting.找工作；D. People who are lost迷路的人。文中的“Real Estate”的意思是“房地產(chǎn)”�？芍�，A項屬于“房地產(chǎn)”，是分類廣告。故選A。

【3】細(xì)節(jié)理解題。根據(jù)第二段“It is evident that the reader approaches the classified advertisement in a different frame of mind from that in which he approaches the other advertisements in the paper He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs.”可知，讀者在看分類廣告時和看展示廣告的注意力的模式是不一樣的，他們會去瀏覽自己感興趣的類別，查找所需信息。故選項B正確。

【4】推理判斷題。根據(jù)最后一段“however, each advertiser within a certain group is competing with others in the same group for the reader's attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality advertisement.” 然而，隨著此類廣告數(shù)量的增加，某一群體中的每個廣告主都在與同一群體中的其他人競爭以吸引廣告主的注意力。在許多情況下，結(jié)果是使用的空間增加了，標(biāo)題和圖片也增加了。由此可知，由于競爭的加劇，分類廣告商們不得不用大標(biāo)題和圖片來吸引讀者的注意力。故選項D 正確。

推理判斷試題屬于高層次閱讀理解題。這種題型包括判斷題和推理題。這兩類題常常相互依存，推理是為了得出正確的判斷，正確的判斷又依賴于合乎邏輯的推理。如第4小題屬于推理判斷題。根據(jù)最后一段“however, each advertiser within a certain group is competing with others in the same group for the reader's attention. In many cases, the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way, the classified advertisement has in reality advertisement.” 然而，隨著此類廣告數(shù)量的增加，某一群體中的每個廣告主都在與同一群體中的其他人競爭以吸引廣告主的注意力。在許多情況下，結(jié)果是使用的空間增加了，標(biāo)題和圖片也增加了。由此可知，由于競爭的加劇，分類廣告商們不得不用大標(biāo)題和圖片來吸引讀者的注意力。故選項D 正確。

要根據(jù)事實細(xì)節(jié)來推斷合理信息。推理題要求在理解原文表面文字信息的基礎(chǔ)上，做出一定判斷和推論，從而得到文章的隱含意義和深層意義。推理題所涉及的內(nèi)容可能是文中某一句話，也可是某幾句話，但做題的指導(dǎo)思想都是以文字信息為依據(jù)，既不能做出在原文中找不到文字根據(jù)的推理，也不能根據(jù)表面文字信息做多步推理。也就是說，要做到判斷有據(jù), 推論有理, 忠實原文。切忌用自己的觀點代替作者的本意，切忌片面思考，得出片面結(jié)論