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科目:高中英語 來源:英語教研室 題型:050
閱讀理解
The shopping malls are designed for only one thing: encouraging people to buy,buy, buy. How do they do this? Well, it is something of an art, an art that has been brought to perfection in the 50 years since malls first started appearing in America.
Every aspect(方面) of mall design is carefully considered to appeal to(吸引) the customer's psychological(心理的) needs. This starts with the overall environment. Tests have shown that people feel most relaxed and comfortable at a temperature of 24-26 degrees. So, this is the air temperature of most malls. If it is any hotter, people may become too lazy to walk. Any cooler, they may rush around and leave before they've spent enough money.
The choice of colors is also very important. Dark colors like orange or purple can make people feel irritable or unhappy. With such feelings, they are not likely to do much shopping. Therefore, very dark colors are almost never used in malls. Instead, walls are usually painted in light colors, which make customers feel relaxed and give the mail a spacious feeling.
The arrangement of space in the mall is also done with great care. Research shows that most people are unwilling to walk more than two hundred meters to shop. In one of the new giant malls this could be a problem. The walkways in malls can be made curved(彎曲的) or angled to hide their true length. Or they can be broken up by fountains(噴泉), art displays or any of those other things that you thought were just there to entertain you.
1.From this passage we know that malls _____.
[ ]
A.a(chǎn)re where people go for entertainment
B.came into being in the early 1950s in America
C.a(chǎn)re places for art displays and social activities
D.have been perfect places for shopping since they were born
2.According to this passage, a mall with dark-coloured walls _____.
A.is likely to enjoy good business
B.looks peaceful and pleasant
C.costs more to be lighted
D.is likely to have poor business
3.What are the fountains and art displays for in a mall?
[ ]
A.To make the walkways seem shorter as well as entertain the customers.
B.Just to make the customers feel happy when they are taking a rest.
C.To cool the mall so that the customers will buy more.
D.To beautify the mall to attract more customers and children.
4.Which of the following best expresses the main idea of the passage?
[ ]
A.Malls are the best places to do shopping in.
B.The choice of colors is very important in designing malls.
C.Malls are carefully designed to encourage people to buy more and more.
D.Without good service there will be no good business.
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