10．Businesses are witnessing a difficult time，which has in turn produced influence on consumers'desire to go green．However，shoppers are still laying stress on environmental concerns．
Two thirds of customers say that environmental considerations inform their purchases to the same degree as they did a year ago，while more than a quarter say that they are now even better aware of the environmental effect on what they buy．
This may help to influence how shops store goods on their shelves．And the companies should still make efforts to become more environmentally friendly．Two out of three people think it is important to buy from environmentally responsible companies，with about one in seven saying that they had even decided to take their custom elsewhere if they felt a company's environmental reputation was not good enough．
Harry Morrison，chief executive of the Carbon Trust，sympathizes："I understand this situation where survival is very important now．But from environmental considerations，the clock is ticking-we don't have much time．In addition，cutting carbon emission （排放） has an immediate effect as costs drop and a medium-term benefit for the brand．"
Larger companies have an extra motivation to look at reducing their carbon footprint，as new rules next year will require businesses to buy carbon allowances to make up for their emissions．Those that have taken early action will have a head start．More than two thirds of consumers are not clear about which companies are environmentally responsible．This suggests that firms that are able to convey clearly their message to the public will be in a pole position to attract shoppers．
The Carbon Trust believes that it can help by informing customers about the good work companies are doing．"When companies are granted the standard，they can use a logo in all their marketing，which makes it clear that they are working towards cutting emissions，"Mr．Morrison said．
（Note：Answer the questions or complete the statements in NO MORE THAN 12WORDS．）

78．According to the passage，what is likely to influence shops on what to sell？Customers'environmental concerns
79．A company may lose its regular customers unlessit is environmentally responsible．
80．According to Harry Morrison，businesses will benefit fromcutting carbon emission．
81．According to the last two paragraphs，companies can gain advantages byinforming customers about what they are doing towards cutting emissions．

分析 本文為說明文．介紹環(huán)保意識的普遍提高同時促使一些公司去開展節(jié)能節(jié)排．

解答 78．Customers'environmental concerns/Customers'awareness of environmental considerations and effects
第一、二段介紹了消費者在購物時普遍看重環(huán)保．
79．It is environmentally responsible/It enjoys environmental reputation．根據(jù)第三段可以看出如果一個公司在環(huán)保上損失信譽，消費者是不考慮它的產(chǎn)品的．
80．cutting carbon emission  第四段"In addition，cutting carbon emission （排放） has an immediate effect as costs drop and a medium-term benefit for the brand"告訴我們公司致力于節(jié)能節(jié)排可以促進公司長遠的利益．
81．informing customers about what they are doing towards cutting emissions/taking actions to cut emission and informing customers about it
最后一段提到一些公司已經(jīng)意識到節(jié)能減排給公司帶來巨大利益，所以都采取了很多措施讓消費者了解到．

點評 閱讀表達要求學生在理解文章大意的基礎(chǔ)上，將問題的信息答案進行組合，力求用最準確的句子來表達所需答案．

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