NEW YORK(Reuters) ―The Internet and advances in technology are transforming fashion,making it easier for designers to create collections and less expensive for them to show and sell their work,experts say.

Instead of spending tens of thousands of dollars on a runway(T形臺(tái)) show at New York Fashion Week,some designers presented collections for spring and summer2010 online, while others are expanding the reach of their brand by making it easier for shoppers to buy their clothes online.

Designer Norma Kamali and Polo Ralph Lauren Corp both have applications for Apple Inc.'s iPhone that allows shoppers to buy clothes from their phone.

^TTiis is the technology that, s changing our lives," said Kamali,who displayed her spring and summer2010 collection as well as exclusive lines(專賣品) for eBay Inc. and Walmart.com at the Apple store in Manhattan' s Soho neighborhood.

Kamali's iPhone application has a "Try Before You Buy" option,which allows clothes to be sent overnight to a customer,who provides her credit card information, so she can try them on at home before deciding to buy.

Menswear designer Miguel Antoinne and womenswear designer Marc Bouwer both put on virtual fashion shows, while models at fashion designer Vivienne Tarn's show carried a laptop computer adorned(裝飾) with a Tarn design.

Mazdack Rassi,co-founder and creative director of Milk Studios,a downtown space that showed about70 collections during New York Fashion Week,and was considering projecting shows on the side of a building so people at nearby park could watch.

With cable TV and the Internet,designers know that their shows can be seen by many more people than just the editors and media who attend.

Designers are finding that technology can also help the actual design work by allowing artists to explore new ideas and processes.

But Simon Collins,the dean of fashion at Parsons―the new school for design,said even though technology is helpful, there is still no substitute for talent and hard work. "Absolutely,there'll be people out there that have successful businesses that don,t know the first thing about draping(剪裁) and construction,just think it up,put it on the computer,fire it off the factory and it works," Collins said. "But they're the exception, not the rule."

(   ) 8. According to the passage,one advantage of the Internet is that it allows the designers to

     A.  share their collections with other designers

    B.  display their work at a lower cost

    C.  receive information about the popular fashion trend

    D.  inform the editors and media of their collections

(   ) 9. Which of the following is true about Kamali?

     A.   She, s aware of the importance of the Internet.

    B.   She's against buying clothes online.

    C.   She thinks New York Fashion Week will attract fewer and fewer people.

    D.   She's considering holding a show on the side of a building. 

(   ) 10. We can infer from the passage that        .

     A.   it's difficult to become a well-known designer

    B.   it's dangerous to do online shopping

    C.   few people pay attention to virtual fashion shows

    D.   designers are finding various ways to make their shows known to the public 

(   ) 11. According to the last paragraph,we know that Collins        .

     A.   is a successful businessman

    B.   does not agree that technology is helpful in designing works

    C.   pays more attention to people' s natural gift and hard work

    D.   does not understand the fashion of actual design work

(   ) 12. The purpose of the writing is to        .

     A.   celebrate the success of New York Fashion Week

    B.   stress the role of technology in fashion

    C.   introduce the activities in New York Fashion Week

    D.   advertise New York Fashion Week

8. B細(xì)節(jié)理解題。從第一段"...making it easier for designers to create collections and less expensive for them to show and sell their work, experts say."可知。

9. A邏輯推理題。從第三段"...have applications for Apple Inc.'s iPhone that allows shoppers to buy clothes from their phone."和第四段可知Kamali充分意識(shí)到網(wǎng)絡(luò)的重要性。

10. D邏輯推理題。從倒數(shù)第三段"Withcable TV

and the Internet,designers know that their shows can be seen by many more people than just the editors and media who attend."聯(lián)系上下文可4食論出。

11.C細(xì)節(jié)理解題u從"there is still no substitute for talent and hard work."可知Collins認(rèn)為沒(méi)有什么可以代替天賦和勤奮。

12.B主旨大意題.第一段開(kāi)篇就點(diǎn)明了主題。

題目來(lái)源:高考丟分題英語(yǔ) > Unit 3 Inventors and inventions

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