In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (發(fā)起人) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.

1.The existence of the privately owned mass media depends on the support of_________.

    A. the government                            B. advertisements

    C. their owners’ families                     D. the TV stations

2.The passage seems to say that different ideas of advertising are given due to __________.

    A. the subject of the advertisements    B. the change of time

    C. people's age difference              D. peoples’ different opinions

3.Which of the following is considered modern mass media?

    A. Emails.     B.   Newspapers        C. Magazines.         D. Films.

4. According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.   

B. Advertising is meant for large groups of people.

C. There is the description of things advertised

D. Advertising must be honest and humorous

 

【答案】

 

1..B

2..B

3..A

4..D

【解析】 略

 

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科目：高中英語(yǔ) 來(lái)源：浙江省東陽(yáng)中學(xué)2011-2012學(xué)年高二上學(xué)期12月階段性檢測(cè)英語(yǔ)試題 題型：050

閱讀理解

Dear Editor,

　　Brockingham is run by people who are more interested in tourists than its residents．The problem is that the people running the government refuse to accept new ideas．By banning(禁止)all fast-food restaurants and discount stores, they take away all the places kids can afford to shop．

　　These people forget that when they were young, they could go to the South Street Soda Fountain and get an ice-cream soda for 25 cents．Today you can’t find an ice-cream soda anywhere in Brockingham for less than ＄2! Where can kids go for a snack?

　　There is not a single restaurant in Brockingham where a family of four can eat dinner for less than ＄100．Add a 15％ tip and sales tax and you have spent nearly ＄125 to eat a meal you could prepare at home for about ＄12．Have you noticed that Brockingham families never dine in Brockingham?

　　Fast-food restaurants are also a good place for school kids to get an after-school job．Fast-food restaurants are busiest during the early supper hours when students are able to work, whereas the fancy food restaurants cater to late-night diners．Working in one of these establishments requires working shifts that are too late for most students．

　　The City Council claims that local businessmen, rather than national chains, should benefit from the tourist business．I agree that it is important to support local businesses, but I think the fast-food restaurants would encourage more people to shop in Brockingham．

　　Another thing that disturbs me is that we must travel 25 miles to the nearest discount store．If I need a tire for my bike, I have a choice of buying one at Surf and Peddle Sport Shop for ＄15 or driving to Parkersburg Discount Center where I can buy the same kind of tire for ＄9．Again, I think the ban on all food chains and discount houses is counterproductive for our city．

　　Wes Woodrow 9th-Grade Student at Brockingham High School

(1)

Why does Wes Woodrow write this letter to the editor?

[　　]

A．

Because the government bans all fast-food restaurants and discount stores in Brockingham．

B．

Because the writer can’t find an ice-cream soda anywhere in Brockingham for less than ＄2．

C．

Because a family of four can’t find a restaurant in Brockingham to eat dinner for less than ＄100．

D．

Because the writer has to travel 25 miles to the nearest discount store．

(2)

From the letter we can infer that ________．

[　　]

A．

the writer used to buy a lot of ice-cream soda

B．

the students refuse to work in fancy food restaurants

C．

the government’s ban benefits local businessmen much

D．

discount stores usually offer a discount of 40％

(3)

The underlined word “counterproductive” in paragraph 6 of the letter probably means ________．

[　　]

A．

cheap, not expensive

B．

surprising, not expected

C．

harmful, not helpful

D．

doubtful, not sure

(4)

One way the writer of this letter tries to convince the reader is by ________．

[　　]

A．

complaining that someone has to drive him to Parkersburg

B．

getting an after-school job in fast-food restaurant himself

C．

suggesting that many businessmen have the same opinion

D．

giving specific examples of the high costs in Brockingham

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Dear Editor,

Brockingham is run by people who are more interested in tourists than its residents. The problem is that the people running the government refuse to accept new ideas. By banning(禁止) all fast-food restaurants and discount stores, they take away all the places kids can afford to shop.

These people forget that when they were young, they could go to the South Street Soda Fountain and get an ice-cream soda for 25 cents. Today you can’t find an ice-cream soda anywhere in Brockingham for less than $2! Where can kids go for a snack?

There is not a single restaurant in Brockingham where a family of four can eat dinner for less than $100. Add a 15% tip and sales tax and you have spent nearly $125 to eat a meal you could prepare at home for about $12. Have you noticed that Brockingham families never dine in Brockingham?

Fast-food restaurants are also a good place for school kids to get an after-school job. Fast-food restaurants are busiest during the early supper hours when students are able to work, whereas the fancy food restaurants cater to late-night diners. Working in one of these establishments requires working shifts that are too late for most students.

The City Council claims that local merchants, rather than national chains, should benefit from the tourist business. I agree that it is important to support local businesses, but I think the fast-food restaurants would encourage more people to shop in Brockingham.

Another thing that disturbs me is that we must travel 25 miles to the nearest discount store. If I need a tire for my bike, I have a choice of buying one at Surf and Peddle Sport Shop for $15 or driving to Parkersburg Discount Center where I can buy the same kind of tire for $9. Again, I think the ban on all food chains and discount houses is counterproductive for our city.

Wes Woodrow

9th-Grade Student at Brockingham High School

Why does Wes Woodrow write this letter to the editor?

Because the government bans all fast-food restaurants and discount stores in Brockingham.

Because the writer can’t find an ice-cream soda anywhere in Brockingham for less than $2.

Because a family of four can’t find a restaurant in Brockingham to eat dinner for less than $100.

Because the writer has to travel 25 miles to the nearest discount store.

     From the letter we can infer that _____.

the writer used to buy a lot of ice-cream soda

the students refuse to work in fancy food restaurants

the government’s ban benefits local merchants much

discount stores usually offer a discount of 40%

     The underlined word “counterproductive” in paragraph 6 of the letter probably means _____.

A. cheap, not expensive                             B. surprising, not expected

C. harmful, not helpful                                    D. doubtful, not sure

     One way the writer of this letter tries to convince the reader is by _____.

complaining that someone has to drive him to Parkersburg

getting an after-school job in fast-food restaurant himself

suggesting that many businessmen have the same opinion

giving specific examples of the high costs in Brockingham

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If a new idea in America becomes a law, people who suffer from obesity could suffer financially too.

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If the idea is approved by Congress, smokers and diabetics who fail to stick to a healthy lifestyle will also have to pay.

Medicaid, the organization which provides healthcare to the poor in the USA, costs the government $339bn (2.2 trillion Yuan) a year. Monica Coury, assistant director at Arizona's Medicaid programme, said that this proposal would ask people to give something back.

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   A. fat parents                      B. fat and don’t follow their doctors’ advice

   C. fat due to a medical condition       D. fat and obedient

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   A. Everyone in Arizona approves of the new idea.

   B. All overweight citizens in Arizona will be charged.

   C. The state wants to save money.

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   A. A kind of healthy diet.

   B. A kind of unhealthy diet.

   C. A policy of offering a combination of rewards and punishment.

   D. A policy of offering a combination of rewards and prizes.

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   A. Many people are beginning to realize the importance of keeping fit

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Dear Editor,

Brockingham is run by people who are more interested in tourists than its residents. The problem is that the people running the government refuse to accept new ideas. By banning (禁止) all fast-food restaurants and discount stores, they take away all the places kids can afford to shop.

These people forget that when they were young, they could go to the South Street Soda Fountain and get an ice-cream soda for 25 cents. Today you can’t find an ice-cream soda anywhere in Brockingham for less than $2! Where can kids go for a snack?

There is not a single restaurant in Brockingham where a family of four can eat dinner for less than $100. Add a 15% tip and sales tax and you have spent nearly $125 to eat a meal you could prepare at home for about $12. Have you noticed that Brockingham families never dine in Brockingham?

Fast-food restaurants are also a good place for school kids to get an after-school job. Fast-food restaurants are busiest during the early supper hours when students are able to work, whereas the fancy food restaurants cater to late-night diners. Working in one of these establishments requires working shifts that are too late for most students.

The City Council claims that local businessmen, rather than national chains, should benefit from the tourist business. I agree that it is important to support local businesses, but I think the fast-food restaurants would encourage more people to shop in Brockingham.

Another thing that disturbs me is that we must travel 25 miles to the nearest discount store. If I need a tire for my bike, I have a choice of buying one at Surf and Peddle Sport Shop for $15 or driving to Parkersburg Discount Center where I can buy the same kind of tire for $9. Again, I think the ban on all food chains and discount houses is counterproductive for our city.
                          Wes Woodrow 9th-Grade Student at Brockingham High School

69. Why does Wes Woodrow write this letter to the editor?

A. Because the government bans all fast-food restaurants and discount stores in Brockingham.

B.  Because the writer can’t find an ice-cream soda anywhere in Brockingham for less than $2.

C. Because a family of four can’t find a restaurant in Brockingham to eat dinner for less than $100.

D.  Because the writer has to travel 25 miles to the nearest discount store.

70. From the letter we can infer that _________.

A. the writer used to buy a lot of ice-cream soda 

B. the students refuse to work in fancy food restaurants

C. the government’s ban benefits local businessmen much

D. discount stores usually offer a discount of 40%

71. The underlined word “counterproductive” in paragraph 6 of the letter probably means ______________.

A. cheap, not expensive                               B. surprising, not expected

C. harmful, not helpful                                  D. doubtful, not sure

72. One way the writer of this letter tries to convince the reader is by _________.

A. complaining that someone has to drive him to Parkersburg

B. getting an after-school job in fast-food restaurant himself

C. suggesting that many businessmen have the same opinion

D. giving specific examples of the high costs in Brockingham

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