“Image is everything.” If there is no fact behind the image, the product, service or person will fail at last.

First of all, one should consider how important image is in the selling of products and services. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑聞) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

Similarly, people especially politicians and movie stars try to ensure they are seen in all the right places which can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance(本質(zhì)) behind the image, failure is close.

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the "selling" of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself—the person or product must deliver on that image or there is little chance for long-term success.

1.The downfall of the Arthur Andersen accounting firm is due to ________.

A. its dishonesty in business B. its previous images

C. its bad management D. its poor service

2.Why did some famous people fall from grace?

A. Their images were not well built up.

B. They failed to live up to their images.

C. They felt much pressure from the public.

D. They paid little attention to fame and fortune.

3.The structure of the passage is ________.

A. B.

C. D.

練習冊系列答案
相關(guān)習題

科目：高中英語 來源：吉林省2016-2017學年高一下學期期中考試英語試卷 題型：閱讀理解

Johnny Smith was a good math student at a high school. He loved his computer. He came home early every day, then he worked with it till midnight. But Johnny was not a good English student, not good at all. He got an F in his English class. One day after school Johnny joined his computer to the computer in his high school office. The school office computer had the grades of all the students: the math grades, the science grades, the grades in arts and music, and the grades in English. He found his English grade. An F! Johnny changed his English grade from an F to A. Johnny' parents looked at his report card. They were very happy.

"An A in English!" said Johnny's Dad. "You're a very clever boy, Johnny."

Johnny is a hacker. Hackers know how to take information from other computers and put new information in. Using a modem, they join their computers to other computers secretly. School headmasters and teachers are worried about hackers. So are the police, for some people even take money from bank computer account and put it into their own ones. And they never have to leave home to do it! They are called hackers.

1.Johnny changed his English grade with the computer in _______.

A. the classroom B. his own house

C. a bank near his house D. the school office

2.When Johnny's parents saw the report, they were delighted because _______.

A. They thought Johnny was not poor in English any longer

B. Johnny loved computers

C. Johnny could join one computer to another

D. Johnny was a good English student all the time.

3.The last paragraph is about _______.

A. Johnny B. hackers

C. computers D. Modem

查看答案和解析>>

科目：高中英語 來源：河北省2017屆高三高考押題（一）英語試卷 題型：短文填空

I've lived in three Asian cities,and they all surprised1.(I) on the upside.In the case of China,here's2.I like it.

It's modern and continues to develop all the time.They have modern3.(city),and excellent transport facilities, including their unmatched high-speed train network.They have excellent hotels,restaurants,and beautiful parks etc.

There's a feeling of safety and4.(free) in Chinese cities.There's no need to tell you what to do and you can see from the behavior of the diverse crowd.People just do5.they want.In most places no policemen6.(see).Do you know that police in China don't have firearms? They usually do their job silently and behave reasonably,7. (add) to the security and order.

The Chinese people are friendly.You will always get help even if you can't speak a Chinese word besides nihao, or they can't speak English.They'll spend time and go out of their way8.(explain) to you how to get somewhere,or how to buy9.train ticket.They'll10.(patient) and enthusiastically explain how to get what you need.They'll be positive and practical all the time while helping you.

查看答案和解析>>

科目：高中英語 來源：內(nèi)蒙古2015-2016學年高一下學期第三次月考英語試卷 題型：短文改錯

此題要求改正所給短文中的錯誤。對標有題號的每一行作出判斷:如無錯誤,在該行右邊橫線上畫一個勾(√);如有錯誤(每行只有一個錯誤),則按下列情況改正:

此行多一個詞:把多余的詞用斜線(\)劃掉，在該行右邊橫線上寫出該詞，并也用斜線劃掉。

此行缺一個詞:在缺詞處加一個漏字符號(∧),在該行右邊橫線上寫出該加的詞。

此行錯一個詞:在錯的詞下面畫一橫線,在該行右邊橫線上寫出改正后的詞。

It rained very hardly last summer and the little stream near our house became big river. It burst through the bank. The fields all round was soon full of water. Luckily, the water didn’t reach any of the house in our village. But the bursting water from the river carried away our wooden bridge, that was over three hundred of years old. We were very sorry to lose the oldest thing we have had for such a long time. We will build a new bridge, so it will not be so familiar than one we had before!

查看答案和解析>>

科目：高中英語 來源：內(nèi)蒙古2015-2016學年高一下學期第三次月考英語試卷 題型：閱讀理解

Los Angeles：Love for Mom is a given，but buying flowers on her big day may not be. A slump in flower sales since late last year was likely to continue through Mother's Day，another example of Americans cutting back on spending due to recession fears，which is a period of reduced trade and business activity，and increasing food and gasoline prices.

“If you look at what has happened on Valentine’s Day and Christmas, the market for flowers has cooled,” said Eric Bender， an analyst at Bream Murray. “Growth has slowed in the past two quarters. Mother's Day will probably be a slow quarter，too.’’ US floral sales for Mother’s Day, celebrated yesterday, will fall thirteen percent this year to $2 billion，with consumers spending an average of $17.65.according to the National Retail Federation estimates.

Mother’s Day，which accounts for a one—quarter of annual holiday purchases，according to the Society of American Florists，is traditionally the day when floral bouquets are delivered to the doorsteps of many mothers.But this year，the shop-owners are concerned.

Gabriel Soto，who owns a flower shop beneath an office high-rise in the Los Angeles financial district, is expecting lower sales--and has ordered 30 percent fewer flowers than normal this Mother’s Day.

Last month, Solo, who also operates website downtown-flowers, net, closed another store in a nearby building that was headquarters to a mortgage company. After workers lost their jobs due to the housing crisis, orders decreased.

1.The underlined word “slump” in Para. 2 probably means__________________________.

A. sharp increase in price B. great fear for losing jobs

C. global worry of floral stores D. sudden fall by a large amount

2.According to the author, Mother's Day should be an occasion of_____________.

A. a large family get-together

B. a big annual holiday purchase

C. a great love showed to mothers

D. a celebration among Americans

3.This passage implies that Americans have___________.

A. met financial problems recently

B. no longer bought flowers for mothers

C. delivered flowers to every house for mothers

D. cut back on spending because of having lost jobs

4.Which would be the best title for this passage?

A. Hard time coming nearer

B. Mother’s Day and crisis

C. Sorry mom, love you but no flowers

D. Holiday purchases have a hard time

查看答案和解析>>

科目：高中英語 來源：河北省2017屆高三高考押題（二）英語試卷 題型：短文填空

More and more public schools in America make it a rule that students must finish a certain amount of community service1.they are allowed to graduate from high school.They work on projects like making the environment better or2. (feed) homeless people.

Many school systems in the United States now ask students3.(do) some kinds of community service as part of their studies.Students involved in service projects help4.(they) as well as their communities.They learn about the needs of people and aid5.(organize).For this reason,holidays6.(become) the prime period for volunteer work so far.Volunteers get no pay,but experts point out that it is7.excellent opportunity to learn and practice new skills.

According to the statistics,more than 60% of young Americans have participated8.different kinds of community service,such as cooking for homeless people,or painting old buildings,etc.Some students like to do their volunteer work in9.(centre) parts of America,but the majority of teens prefer to do it in their hometowns.Tom,a 16-year-old middle school student in California,often10.(do) community service in a local hospital.He works 16 hours every week either receiving calls at the information desk,or helping push patients back to their wards.

查看答案和解析>>

科目：高中英語 來源：寧夏銀川市2017屆高三考前適應性訓練（二）英語試卷 題型：書面表達

假如你叫李華，最近你的美國筆友Tony要來北京體驗中國傳統(tǒng)文化，請根據(jù)他的問題回復郵件，為他設計北京一日游活動，幫助他體驗中國傳統(tǒng)文化。請描述你們打算去的地方、具體的活動安排、以及這樣安排的理由。

提示詞語：traditional Chinese culture, tea house, Peking Opera, paper cutting

注意：1：詞數(shù)100左右。

2.可以適當增加細節(jié)，以使行文連貫；

3.開頭和結(jié)束語已為你寫好，不計入總詞數(shù)。

Hi, Tony!

I’m glad that you will come to Beijing soon.____________________________________________________

____________________________________________________________________________________________

I’m looking forward to your coming.

Yours,

Li Hua

查看答案和解析>>

科目：高中英語 來源：黑龍江省大慶市2016-2017學年高一下學期第三次月考（期中）英語試卷 題型：閱讀理解

For kids and many adults,a San Diego vacation means theme parks and other attractions.Before heading to a park,call or check its website for updated hours of operation; many parks have seasonal or holiday hours.Ticket prices listed here are for general admission（入場費）,single-day use only.

Sea World San Diego

A 6-minute ride called Journey to Atlantis,which is to open in late May,tells the legend of the island nation. After the ride of Greek fishing boats,folks can visit a new exhibit of dolphins,which have not been on display at the park since 1998.

DETAILS: General admission is $46.95 for adults,$37.95 for children aged 3-9,free for children 2 and younger. 1-800-380-3203 or www.seaworld.com.

San Diego Zoo

There’s not much in the way of new attractions.The zoo has a new panda cub（幼獸）,Mei Sheng.Nighttime Zoo, a program popular with families,starts June 26.

DETAILS: General admission is $21 for adults,$14 for children aged 3-11,free for children 2 and younger. 1-619-234-3153 or www.Sandiegozoo.com

Maritime（海的）Museum of San Diego

The HMS Surprise,the 18th-century British warship featured in the film Master and Commander,is on exhibit through Nov.30.

DETAILS: The ship is available for tours from 9 am to 8 pm daily.Admission is $8 for adults,$6 for seniors and children aged 13-17,$5 for kids aged 6-12,and free for kids 5 and younger.1-619-234-9153 or www.sdmaritime.org.

Old Town Trolley Tours

Visiting relatives or friends in San Diego? They can get a hometown pass and ride for free with your paid admission.

DETAILS: The main ticket booth（售票亭）is in Old Town at 4010 Twiggs St.Hours are from 9 am to 5 pm, daily $25.www.historictours.com.

1.If you want to enjoy the performance of dolphins,you should go to________.

A. Sea World San Diego. B. San Diego Zoo.

C. Maritime Museum of San Diego. D. Old Town Trolley Tours.

2.If a couple visits San Diego Zoo with their children,one aged 3 and the other 2,the admission will be______.

A. $35 B. $49

C. $56 D. $70

3.It can be inferred from the text that________.

A. San Diego Zoo will attract the largest number of children.

B. there may be some stories about the island of Atlantis

C. tickets during the holidays are more expensive

D. the film Master and Commander can be seen in Maritime Museum of San Diego

查看答案和解析>>

科目：高中英語 來源：廣東省廣雅中學、江西省南昌市第二中學2017屆高三下學期聯(lián)合測試英語試卷 題型：七選五

Where do you think the world's happiest people live? Somewhere hot with sandy beaches?A country with a tradition of the fine food and culture? Not according to a recent study by the University of Leicester.Who are the happiest people on Earth?1.Surprised? Well you'll be more surprised when you hear that the Danes pay some of the highest taxes in the world.So what is the secret of their success?

Let's start with all that tax they pay.The Danish government provides its people with one of the finest education and health systems in the world.It spends more on children and elderly people per capita（人均）than any other country.

2.Thanks to the tax policy,a shop assistant's final salary is not that much less than someone who works in a bank.As a result,Danes don't choose their careers based on money or status as people in other countries do.They choose the job they want to do.There's a philosophy in Denmark known as "Jante-lov",which translates as "you're no better than anybody else."3.But workers in other countries are not used to looking at life in this way.

Money doesn't seem as important in Denmark.It has been called a “post consumerist” society.4.What is more important is the sense of society and it's no surprise that Danes are very used to socializing.92% of Danes belong to some kind of social club and these clubs are even paid for by the government.

5.They also show an amazing amount of trust in each other and their government.You can see signs of this all over the country.You'll find vegetable stalls with no assistant.You take what you want and leave the money in a basket.Perhaps the bike is a good symbol for Denmark.The Danes can afford cars but they choose bikes-simple, economical,non-polluting machines that show no status and help keep people fit.

A.In a list ranking countries by the happiness of their citizens,it put tropical Fiji 50 places below freezing Iceland.

B.The street sweeper can hold his head up high as he proudly does his job.

C.Danish people aren't as suspicious as many other nations.

D.High taxes in Denmark widen the gap between different jobs.

E.Those 5.5 million people who call Denmark their home.

F.People have nice things in their houses,but they don't attach too much importance to shopping and spending.

G And there's another advantage to those high taxes.

查看答案和解析>>

同步練習冊答案