7.DeWitt and Lila Wallace published their first issue of Reader's Digest (文摘)in 1922.Working out of their Greenwich Village apartment,the Wallaces edited the magazine and printed 5,000copies.Since then,the Reader's Digest Association(集團)(RDA),Inc.has become one of the world's most famous publishers and direct marketers.
Reader's Digest,the largest-selling magazine in the world,now appears in 50 editions and 21 languages,following new products during the past year in Romania,Slovenia and Croatia.The magazine is sold in more than 60countries.
The company also reaches millions of consumers through more than 25 other magazines,including Every Day with Rachael Ray.Each year,the company publishes about 50million books,including the popular Select Editions series and offerings in the do-it-yourself,cooking,health,gardening and children's titles; music; and videos and audio books.These are sold in different ways,including direct mail,display marketing,direct response television and the Internet.
The company has built a world customer market that is among the world's largest.RDA also increases its customer reach by working with a number of partners around the world.
The RDA went public in 1990,offering common stock(股票) on the New York Stock Exchange.On March 3,2007,a group led by Ripplewood Holdings L.L.C.bought RDA,causing the company to be privately (私人)owned again after 17years till today.Two other companies in Ripplewood's portfolio,WRC Media and Direct Holdings Co.were then brought into RDA,making the total value of the business aboutUS 2.6 billion.Mary Berner,former President and CEO of Fairchild Publications,was named President and CEO of the Reader's Digest Association.
54.The passage is written in order toB.
A.give us a short description of Reader's Digest
B.tell us the development of RDA
C.increase the sales of the magazine
D.a(chǎn)dvertise the old brand Reader's Digest
55.The RDA publishes different magazines which cover (涉及)the following topics EXCEPTD.
A.cooking
B.health
C.music
D.history
56.We can conclude from the passage thatC.
A.RDA is the most famous publisher
B.Reader's Digest is not popular in Asia
C.RDA is now privately owned
D.RDA's value reached US 2.6 billion in 1990
57.What can be inferred from the passage is thatD.
A.there is no need for such a big company as RDA to attract more consumers
B.RDA has always been a privately-owned company since its founding
C.the Internet affects the development of Reader's Digest too much
D.RDA never stops its effort to increase its market share.
分析 本文講訴了雜志Reader's Digest的創(chuàng)辦和銷售,RDA的形成與發(fā)展
解答 54.B 寫作意圖題.整篇文章以時間為線索,講訴了雜志Reader's Digest的創(chuàng)辦和銷售,RDA的形成與發(fā)展.如,第一段中的"DeWitt and Lila Wallace published their first issue of Reader's Digest(文摘)in 1922.";最后一段中的"The RDA went public in 1990,offering common stock(股票) on the New York Stock Exchange."以及"Two other companies in Ripple wood's portfolio,…were then brought into RDA,making the total value of the business about US$2.6 billion."故B項符合題意.
55.D 細節(jié)理解題.根據(jù)第三段中的"Each year,the company publishes about 50 million books,including the popular Select Editions series and offerings in the do-it-yourself,cooking,health,gardening and children's titles; music; and videos and audio books."可知,RDA出版的書籍中,其話題不涉及歷史內(nèi)容.故D項符合題意.
56.C 推理判斷題.根據(jù)最后一段中的"…On March 3,2007,a group led by Ripple wood Holdings L.L.C.bought RDA,causing the company to be privately (私人)owned again after 17 years till today."可知,RDA在2007年被私人收購,直至現(xiàn)在.故C項正確,A,B,D三項均不符合原文.
57.D推理判斷題.根據(jù)第四段中的"These are sold in different ways,including direct mail,display marketing,direct response television and the Internet."以及第五段中的"The company has built a world customer market that is among the world's largest.RDA also increases its customer reach by working with a number of partners around the world."可知,RDA正采取多樣途徑擴大雜志的銷售.故D項符合題意.
點評 本文是政治經(jīng)濟類閱讀理解.做這類題材閱讀理解時要求考生對文章通讀一遍,做題時結(jié)合原文和題目有針對性的找出相關(guān)語句進行仔細分析,結(jié)合選項選出正確答案.推理判斷題也是要在抓住關(guān)鍵句子的基礎(chǔ)上合理的分析才能得出正確答案,切忌胡亂猜測,一定要做到有理有據(jù)