根據(jù)短文內(nèi)容，從下框的A—F選項中選出能概括每一段主題的最佳選項，并在答題卡上將該選項涂黑。選項中有一項為多余選項。

    A．Ways to advertise a product

       B．Things to be advertised

       C．Advantages of advertising

       D．A scientific business

       E．Preparations for an advertisement

       F．Ways to try out an advertisement

61．__________________

       Advertising is a highly developed twentieth-century industry．The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising．Why is advertising so popular? Is it a waste of  money? It has been proved again and again that repeated advertising increases product sales．Since it increases production, the price can be reduced．Therefore advertising, instead of making a product more expensive, makes it cheaper．

62．______________________

       What can you advertise ? You can advertise products of all kinds, such as shoes or umbrellas, or services like car repairs and travel．In Europe and USA political leaders often use recorded TV advertisements to persuade people to vote for them．Besides broadcast advertisements on radio and TV, there are other ways to advertise : cinemas,magazines and newspapers, for example．Large boards can be used for printed posters,especially near main roads．A sign outside or inside a shop is a form of advertising．Balloons and light planes can be used to pull huge signs as they fly slowly over a city．

63．________________

       Advertising is now a scientific business．Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know  which half．" Now, all parts of an advertising programme are properly measured and researched．

64． _________________

       How are advertisements made? A company goes to an advertising firm to discuss the advertising of its product．The firm collects as much information as possible about product and the consumers who might buy it．The person at the advertising firm in charge of the matter then holds a meeting．Also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in the newspapers or time on TV．There will be a writer writing the text for the advertisement and a designer who will design it, using pictures or photographs or the text．

65．_________________

       When the advertisement is ready, it is shown to the company．If the company agrees, they may try it out in a small part of the country to see if product sales increases as a result of the advertisement．If they do, then it will be used throughout the country．If the advertisement fails, the whole program will be reviewed．Researchers will go out and interview possibles customers to find out the reasons for this failure．

 

【答案】

 

 C

 B

 D

 E

 F

【解析】

試題分析：

 C 根據(jù)本段最后一句advertising, instead of making a product more expensive, makes it cheaper．說明本段是關(guān)于廣告的好處的。故C符合上下文。

 B 根據(jù)本段第一行What can you advertise ? You can advertise products of all kinds說明本段講述的是什么樣的物品可以做廣告。故B正確。

 D 根據(jù)本段第一行Advertising is now a scientific business．說明D是中心思想。

 E 根據(jù)第一行How are advertisements made?說明本段講述的是制作廣告的過程，即如何來做廣告，故E正確。

 F 如果公司同意了這個廣告，那么先在一個小的地方試用，如果效果好就推廣。效果不好，再進(jìn)行修改。所以本段是做廣告的方法。故F正確。

考點(diǎn)：考查社會現(xiàn)象類短文

點(diǎn)評：本文介紹了現(xiàn)代社會中非常流行的廣告的原理，制作過程。什么樣的物品可以做廣告以及廣告的好處�？疾榱藢W(xué)生的歸納總結(jié)能力，要求考生抓住每一段的主題句，歸納段落大意。

 

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