What is the first thing you notice when you walk into a shop? The products displayed(展示)at the entrance? Or the soft background music?

But have you ever noticed the smell? Unless it is bad,the answer is likely to be no.But while a shop’s scent may not be outstanding compared with sights and sounds,it is certainly there.And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance,Via scent machines.A smell may be attractive but it may not just be used for freshening air.One sports goods company once reposed that when it first introduced scent into its stores,customers’intension to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs,scent is just as important to a brand’s success as the quality of its window displays and goods on sales.That is mainly because shopping is a very different experience to what it used to be.

Some years ago,the focus for brand name shopping was on a few people with sales assistants’disproving attitude and don’t-touch-what-you-can’t afford displays.Now the rise of electronic commerce(e-commerce)has opened up famous brands to a wider audience.But while e-shops can use sights and sounds,only bricks-and-mortar stores(實(shí)體店)can offer a full experience from the minute customers step through the door to the moment they leave.Another brand store seeks to be much more than a shop,but rather a destination.And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department,and coconut(椰子)scent in the swimsuit section.A department store has even opened a new lab,inviting customers on a journey into the store’s windows to smell books,pots and drawers,in search of their perfect scent.

1.According to the passage,what is an increasingly powerful tool in the success of some brand store?

A.Friendly assistant B.Soft background music

C.Unique scents. D.Attractive window display.

2.E-shops are mentioned in the passage to________.

A.urge shop assistants to change their attitude

B.show the advantages of brick-and-mortar stores

C.push stores to use sights and sounds

D.introduce the rise of e-commerce

3.The underlined word“destination”in Paragraph 5 means_____.

A.a(chǎn) place where customers love to go

B.a(chǎn) spot where travelers like to stay

C.a(chǎn) platform that exhibits goods

D.a(chǎn) tat’get that a store expects to meet

4.The main purpose of the passage is to______.

A.compare and evaluate

B.inform and explain

C.a(chǎn)rgue and discuss

D.examine and assess

練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目:高中英語(yǔ) 來(lái)源:2015-2016學(xué)年四川營(yíng)山縣回龍中學(xué)高一12月檢測(cè)英語(yǔ)試卷(解析版) 題型:單項(xiàng)填空

In the park I saw an old lady I thought was your grandmother.

A. who B. whom C. which D. whoever

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:2015-2016學(xué)年北京東城高一上學(xué)期期末考試英語(yǔ)試卷(解析版) 題型:單項(xiàng)填空

________ the heavy rain, we didn’t go for picnic last weekend.

A. In search of B. Because of

C. Instead of D. Ever since

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:2015-2016學(xué)年湖北長(zhǎng)陽(yáng)第一高級(jí)中學(xué)高二上學(xué)期期末英語(yǔ)試卷(解析版) 題型:完形填空

完形填空閱讀下面短文,掌握其大意,然后從各題所給的四個(gè)選項(xiàng)中,選出最佳選項(xiàng)。

The back door of the ambulance was suddenly shut and the driver ran to the front, jumped into the seat, and started the engine. Inside were the________ parents, Mr. and Mrs. Green, the mother holding their baby daughter, Ally. The little girl had some food stuck in her ________ and could hardly ________ .

The driver, Mr. White, ________ his siren (警報(bào)器) and flashing light, and started speeding toward the________ hospital, fighting against ________ . The cars ahead of him pulled out of their way ________ he drove through the busy traffic. From the back of the ambulance the parents were shouting at him to ________ , since Ally almost stopped breathing. In front of him he saw some traffic ________ , with the red “stop” light shining. Mr. White knew he had no time to lose, so he drove straight past, ________ to his left and right as he did so.

Coming towards him from his right was a ________. The driver had the windows ________ , as the air-conditioner was working and he was playing his radio as well. He was not aware of the ambulance.

The lights were ________ , so he drove ________ on into the path of the ambulance. Mr. White tried to stop his ambulance, but it was too late. It hit the taxi. Everyone was shaken but luckily no one was hurt. Mr. White looked back to see ________ little Ally was. He was ________ to see relief instead of fear in the face of the parents.

“Look!” cried Mrs. Green. “She is ________ again.”

“It must have been the crash (撞擊),” said her husband. “It ________ the food out of her throat.” The baby’s color was turning ________ , and she was crying in a loud but healthy voice.

They were all joyful, and quite forgot about the ________ , the taxi, and the lines of cars all around them.

1.A. worried B. excited C. disappointed D. surprised

2.A. mouth B. nose C. throat D. stomach

3.A. speak B. breathe C. shout D. think

4.A. switched on B. turned off C. carried out D. sped up

5.A. best B. biggest C. first D. nearest

6.A. space B. speed C. distance D. time

7.A. before B. as C. unless D. after

8.A. watch out B. slow down C. hurry up D. keep safe

9.A. lights B. signs C. policemen D. marks

10.A. turning B. looking C. changing D. waving

11.A. car B. bicycle C. truck D. taxi

12.A. up B. down C. off D. away

13.A. yellow B. green C. red D. out

14.A. curiously B. violently C. directly D. cheerfully

15.A. who B. what C. where D. how

16.A. terrified B. astonished C. satisfied D. frustrated

17.A. crying B. breathing C. smiling D. talking

18.A. made B. pushed C. knocked D. pulled

19.A. regular B. pale C. evident D. normal

20.A. driver B. accident C. girl D. policeman

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:2016屆山東濟(jì)南市高三上學(xué)期期末考試英語(yǔ)試卷(解析版) 題型:完形填空

完形填空,閱讀下面短文,從短文后各題所給的四個(gè)選項(xiàng)(A、B、C和D)中,選出可以填入空白處的最佳選項(xiàng),并在答題卡上將該項(xiàng)涂黑。

Can birds understand people’s love and even express their appreciation?

Gabi Mann,an 8-year-old teenager,has some very ________ “friends”who shower her with gifts almost every day.Ever since she started feeding her neighborhood crows(烏鴉),they began returning the ________ and bringing back all kinds of ________

Gabi’s________ relationship with the neighborhood crows ________ in 2011 when she was four and she was ________o drop food to them.Soon,the crows were always watching for her,________ to get a bite of the food she dropped.________ she got older,she began to ________ them consciously—she would share her________ with them on the way to the bus stop.It wasn’t long before crows were lining up in the afternoon to ________ her at the stop.

In2013,Gabi started feeding the birds ________ ,instead of sharing her lunch with them.Along with her family,she ________ fill the bowl in the backyard with water every day,cover the bird feeder platforms with peanuts and throw handfuls of dog food on to the grass.Soon,the crows ________ line up on the telephone lines in the backyard, ________ for their treats.

________,once Gabi adopted this routine,she ________ something wonderful—the crows started ________ her with gifts! Gabi has ________every small gift that the crows have given her,including a tiny silver ball,a blue plastic brick,a small piece of colored glass,and other such things.Each item is individually wrapped and,they’re obviously of great________ to Gabi.

1.A.patient B.unusual C.common D.impolite

2.A.favor B.duty C.service D.profit

3.A.food B.gifts C.birds D.fruit

4.A.unique B.difficult C.serious D.formal

5.A.continued B.existed C.began D.failed

6.A.a(chǎn)fraid B.nervous C.careful D.willing

7.A.deciding B.hoping C.promising D.pretending

8.A.Although B.Because C.As D.Since

9.A.feed B.observe C.catch D.choose

10.A.time B.supper C.experience D.1unch

11.A.a(chǎn)ttract B.greet C.disturb D.inform

12.A.properly B.regularly C.casually D.easily

13.A.must B.should C.would D.might

14.A.deliberately B.particularly C.firmly D.a(chǎn)utomatically

15.A.preparing B.1earing C.waiting D.heading

16.A.Believe it or not B.For example C.Sooner or later D.As usual

17.A.understood B.remembered C.created D.witnessed

18.A.honoring B.thanking C.a(chǎn)warding D.reminding

19.A.bought B.exchanged C.collected D.offered

20.A.help B.value C.care D.grief

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:2015-2016學(xué)年廣東廣州五校高二上學(xué)期期末聯(lián)考英語(yǔ)試卷(解析版) 題型:閱讀理解

Flying like a bird has been the dream of humans since ancient times. Last week a group of modern birdmen put their courage on their wings and challenged gravity in Hangzhou, Zhejiang Province.

“Yes, you can buy a ticket and fly to another city. But running with your own wings and feeling your feet ready to take off is totally different,” Dong Fang, said in an excited voice. He is one of 41 students from Hangzhou No. 14 Middle School to test their home-made aircrafts in the playground. Inspired by the International Bognor Birdman Competition in the UK, Ni Wangyue, a teacher in high school is holding a similar event. The Bognor Birdman competition started in 1971 in the England coastal city Bognor. People ran off the end of a pier (碼頭) with their own aircraft in an attempt to “fly” the farthest distance.

“From the very beginning , I didn’t expect my students to create a real plane or break any records. I told them the competition is more for seeing how far your imagination can stretch,” Said Ni. He was surprised to see his students create 10 different aircrafts with all kinds of material available in the past month. Many students said that they learnt much more in the process of creating their planes than in ordinary classes.

Jing Yuchen and his team named their plane “Weiming E”, which means an unknown goose. The 17-year-old boy deeply believes their goose of steel pipe and sailcloth will honour its name by successfully making it fly.

“Our work is much more imaginative than others. With several colourful balloons on its back and a pair of light plastic wings, it surely is the most eye-catching work, if not the best,” said Yu Liang, another student.

“Although most of those home-made aircrafts cannot really take the boys flying, the boys’ braveness and creativity in this project will encourage every one of them to fly high in the future,” Ni said.

1.The purpose of the competition is to ___________.

A. prepare to create more real planes.

B. let students break some records.

C. run off the end of a pier.

D. encourage braveness and creativity.

2.According to the passage, which of the following statements is NOT true?

A. There were 41 students taking part in the competition.

B. A similar kind of competition started in 1971.

C. The teacher didn’t expect his students could create 10 different aircrafts.

D. Most of those home-made aircrafts could take the boys flying.

3. By saying “you can buy a ticket and fly to another city”, the writer actually means ___________.

A. if you want to take part in the competition you have to buy a ticket.

B. people who take part in the competition have to fly to another city.

C. people can pay to get a chance to go to another place by air.

D. the students have to fly to another city in their home-made aircrafts.

4.Why did the teacher organize this activity?

A. He wanted to develop students’ imagination.

B. He wanted his students to have the feeling of flying.

C. He wanted his students to break records.

D. He wanted to increase his students’ grades.

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:2015-2016學(xué)年廣東惠來(lái)一中、揭東一中高二上學(xué)期期末英語(yǔ)試卷(解析版) 題型:單詞拼寫(xiě)

完成句子

1.A lot of Tang poetry has been _______________(翻譯)into English.

2.He smiled suddenly, ____________ (露出) a set of amazingly white teeth.

3.The discussion is just meant to ________ (評(píng)估)the strengths and weaknesses of other players

4.The people are ________________________(分成) three groups.

5._________________ (與…做比較) him ,you are lucky.

6.What he said at the meeting _______________________me much.(吸引)

7.The little girl ___________________ (感到羞愧的) having failed in the final exam.

8.Though he was a new-men, he _______________________ (習(xí)慣于) hard work.

9.I _________________(嘗試)go on with my study in the university, but I could not

10.He _____________________(沉溺于)playing games since he was five years old.

11._________________(集中精力工作) the man forgot the appointment that night .

12.If I had been on the spot , I __________________ (call) an ambulance.

13.I wish I _________________ (be) ten years younger.

14.She talked about the film as if she ___________ it.(see)

15.His order is that all of us ________________(get) there before 5 o’clock.

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:2016屆四川資陽(yáng)市高三第一次診斷性考試英語(yǔ)試卷(解析版) 題型:短文改錯(cuò)

短文改錯(cuò)(共10小題;每小題1分,滿分10分)

得分

閱卷

請(qǐng)改正下面短文中的錯(cuò)誤。文中共有10處語(yǔ)言錯(cuò)誤,每句中最多有兩處。每處錯(cuò)誤僅涉及一個(gè)單詞的增加、刪除或修改。

增加:在缺詞處加一個(gè)漏字符號(hào)(∧),并在其下面寫(xiě)出該加的詞;

刪除:把多余的詞用斜線(\)劃掉;

修改:在錯(cuò)的詞下畫(huà)一橫線,并在該詞下面寫(xiě)出修改后的詞。

注意:1.每處錯(cuò)誤及其修改均僅限一詞;

2.只允許修改10處,多者(從第11處起)不計(jì)分。

Last week, our school had organized an activity to climb the West Mountain. As soon as we arrived at the foot of a mountain, we set out for the summit in high spirits. During the climb, we had such much difficulty passing the rocky areas. But under the teacher’s help, we eventually reached the top, where we greeted by the bright sunshine and fresh air. Seeing from the top, the city was extreme beautiful. This event turned out to be very success. Not only did we take a break from our heavy school work, and also we learned what to communicate with each other.

 

查看答案和解析>>

科目:高中英語(yǔ) 來(lái)源:2015-2016學(xué)年甘肅蘭州第一中學(xué)高二上期中英語(yǔ)試卷(解析版) 題型:其他題

根據(jù)短文內(nèi)容,從短文后的選項(xiàng)中選出能填入空白處的最佳選項(xiàng)。選項(xiàng)中有兩項(xiàng)為多余選項(xiàng)。

Many people think of guys as being carefree when it comes to their appearance. But in fact, a lot of guys spend plenty of time in front of the mirror. They care just as much as girls do about their body image.

Body image is a person's opinions and feelings about his or her own body and physical appearance. 1. You appreciate your body for its capabilities and accept its imperfections.

2. Here are some ideas.

Recognize your strengths. Different body types are good for different things. What does your body do well in? Maybe your speed, strength, or coordination makes you better than others at a certain sport. That may be basketball, table tennis, mountain biking, dancing, or even running. Or perhaps you have non-sports skills, like drawing, painting, singing, playing a musical instrument, writing, or acting. 3.

Exercise regularly. Exercise can help you look good and feel good about yourself. Good physiques (體形) don't just happen. 4. A healthy habit can be as simple as exercising twenty minutes to one hour three days a week. Workouts can also lift your spirits.

Respect your body! Practicing good habits—regular showering; taking care of your teeth, hair, and skin; wearing clean clothes, and so on—can help you build a positive body image.

5. Your body is just one part of who you are. Your talent for comedy, a quick wit (智慧), and all the other things make you unique. So try not to let small imperfections take over.

A. Use this as an opportunity to discover what you're good at.

B. Be yourself.

C. Having a positive body image means feeling satisfied with the way you look.

D. Just explore talents that you feel good about.

E. They take hard work, regular workouts, and a healthy diet.

F. The good news is that self-image and body image can be changed.

G. So, what can you do to develop a positive body image?

查看答案和解析>>

同步練習(xí)冊(cè)答案