That product you buy at a lower price is ______ the one that we sell in our store.

       A. more inferior than                                        B. more inferior to

       C. much inferior to                                           D. inferior more than

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科目：高中英語 來源： 題型：閱讀理解

There is one foreign product the Japanese are buying faster than others, and its popularity has caused an uneasy feeling among many Japanese.

       That product is foreign words.

       Gairaigo－words that come from outside -- have been part of the Japanese language for centuries. Mostly borrowed from English and Chinese, these terms are often changed into forms no longer understood by native speakers.

       But in the last few years the trickle（涓涓細(xì)流）of foreign words has become a flood, and people fear the increasing use of foreign words is making it hard for the Japanese to understand each other and could lead to many people forgetting the good qualities of traditional（傳統(tǒng)的）Japanese.

       “The popularity of foreign words is part of the Japanese interest in anything new,” says university lecturer and writer Takashi Saito. “By using a foreign word you can make a subject seem new, which makes it easier for the media（媒體）to pick up.”

       “Experts（專家）often study abroad and use English terms when they speak with people in their own fields. Those terms are then included in government white papers,” said Muturo Kai, president of the National Language Research Institute. “Foreign words find their way easily into announcements made to the general public, when they should really be explained in Japanese.”

       Against the flow of new words, many Japanese are turning back to the study of their own language. Saito’s Japanese to Be Read Aloud is one of many language books that are now flying off booksellers’ shelves.

       “We were expecting to sell the books to young people,” said the writer, “but it turns out they are more popular with the older generation, who seem uneasy about the future of Japanese.”

68．What advantages do foreign words have over traditional Japanese terms?

       A．The ideas expressed in foreign words sound new.

       B．Foreign words are best suited for announcements.

       C．Foreign words make new subjects easier to understand.

       D．The use of foreign words makes the media more popular.

69．In the opinion of Takashi Saito, Japanese people ________.

       A．a(chǎn)re good at learning foreign languages

       B．a(chǎn)re willing to learn about new things

       C．trust the media

       D．respect experts

70．Which of the following plays an important part in the spread of foreign words?

       A．The media and government papers

       B．Best-selling Japanese textbooks.

       C．The interest of young Japanese.

       D．Foreign products and experts.

71．The book Japanese to Be Read Aloud ______________.

       A．sells very well in Japan

       B．is supported by the government

       C．is questioned by the old generation

       D．causes misunderstanding among the readers

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科目：高中英語 來源：2013屆安徽省池州一中高三第三次月考英語試卷（帶解析） 題型：閱讀理解

“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事實(shí)） behind the image, the product, service or person will fail eventually．
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal （丑聞） showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．
【小題1】The downfall of the Arthur Andersen accounting firm is due to ________．

A．its dishonesty in businessB．its previous images
C．its bad managementD．its poor service
【小題2】Why did some famous people fall from grace?
A．Their images were not well built up
B．They failed to live up to their images．
C．They felt much pressure from the public
D．They paid little attention to fame and fortune．
【小題3】The structure of the passage is ________．
A: Argument              P: Point               C: Conclusion

【小題4】The author tries to argue that _________．
A．image creates everythingB．image is the key to success
C．truth is unlikely ever to be equaledD．truth and image are equally important

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科目：高中英語 來源：2012-2013學(xué)年福建福州市八縣（市）協(xié)作校高三第一學(xué)期半期聯(lián)考英語卷（解析版） 題型：閱讀理解

“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事實(shí)） behind the image, the product, service or person will fail eventually．

First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal(丑聞) showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．

Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．

1.The downfall of the Arthour Andersen accounting firm is due to ________．

A. its dishonesty in business  B. its previous images

C. its bad management      D. its poor service

2.Why did some famous people fall from grace?

A. Their images were not well built up

B. They failed to live up to their images．

C. They felt much pressure from the public

D. They paid little attention to fame and fortune

3.The structure of the passage is ________．

A: Argument     P: Point     C: Conclusion

 

 

4.The author tries to argue that _________．

A. image creates everything

B. image is the key to success

C. truth is unlikely ever to be equaled

D. truth and image are equally important

 

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科目：高中英語 來源：2010-2011學(xué)年浙江省杭州市高三上學(xué)期10月月考英語卷 題型：閱讀理解

Everybody has to buy or sell things sometimes. Even students who are usually not very rich, have to learn something about making purchases intelligently. As a student, you may find, for example, that you need to a walkman or winter clothing. You may want to buy a television or a used car. Of course, you want to get good value for your money. If you are considering a major purchase, or any purchase you should remember several important things.

※Study first, and then decide what to buy. You can learn a lot just by reading books and advertisements.

 Remember that a high quality product will probably last longer and work better. Of course, for a superior product you are expected to pay more. An inferior product may not give you the same quality, but the price could be low. A poor quality product could be expensive and a valuable one could be on sale at a greatly reduced price.

※Don’t worry. Take your time. After you decide what product you want to buy, go to many different stores. If you cannot find the product you want, you try to order it directly from the factory or ask the store to order it for you.

Look for a good deal. If you wait, you may probably find that your product will go on sale and you may be able to save 10,20, or even 50 percent of the original price.

Finally, before you buy, make sure that that product is guaranteed. If you find the lowest possible price, you will generally be happy with your purchase and also keep more money in the bank.

1.Which of the following should you care more while shopping?

  A. The price of the product    B. The information of the product

  C. The size of the product     D. The quality of the product

2. According to the writer, waiting before shopping probably means_____.

  A. saving money           B. wasting money

  C. losing the product      D. wasting time

3. If you want to have a good purchase, you should do all the following except ____

   A. getting enough information about the product

   B. taking your friend’s advice

   C. making sure about the guarantee of the product

   D. waiting until the proper time

4.The main purpose of the passage is to tell us that ____.

   A. how to find the product you want

   B. how to have a good purchase

   C. how to save money

   D. how to buy product with high quality.

 

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科目：高中英語 來源：2010年河南省許昌市六校高二下學(xué)期期末考試英語卷 題型：閱讀理解

There is one foreign product the Japanese are buying faster than others and its popularity has caused an uneasy feeling among many Japanese.

That product is foreign words.

Gairaigo — words that come from outside － have been part of the Japanese language for centuries. Mostly borrowed from English and Chinese, these terms are often changed into forms no longer understood by native speakers.

But in the last few years the trickle (涓涓流水) of foreign words has become a flood, and people fear the increasing use of foreign words is making it hard for the Japanese to understand each other and could lead to many people forgetting the good qualities of traditional Japanese.

“The popularity of foreign words is part of the Japanese interest in anything new,”says University Lecturer and Writer Takashi Saito.”By using a foreign word you can make a subject seem new, which makes it easier for the media to pick up.”

“Experts often study abroad and use English terms when they speak with people in their own fields. Those terms are then included in government white papers,” said Muturo Kai, president of the National Language Research Institute.”Foreign words find their way easily into announcements made to the general public, when they should really be explained in Japanese.”

Against the flow of new words, many Japanese are turning back to the study of their own language. Saito’s Japanese to Be Read Aloud is one of many language books that are now flying off booksellers’ shelves.

“We were expecting to sell the books to young people,” said the writer, ”but it turns out they are more popular with the older generation, who seem uneasy about the future of Japanese.”

1.What advantages do foreign words have over traditional Japanese terms?

A. The ideas expressed in foreign words sound new.

B. Foreign words are best suited for announcements.

C. Foreign words make new subjects easier to understand.

D. The use of foreign words makes the media more popular.

2.In the opinion of Takashi Saito, Japanese people ______.

A. are good at learning foreign languages           B. are willing to learn about new things

C. trust the media                                             D. respect experts

3.Which of the following plays an important part in the spread of foreign words?

A. The media and government papers.         B. Best-selling Japanese textbooks.

C. The interest of young Japanese.                     D. Foreign products and experts.

4.The book Japanese to Be Read Aloud ______.

A.sells very well in Japan

B.is supported by the government

C.is questioned by the old generation

D.causes misunderstanding among the readers

 

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