3．In June 2014，Huffington Post and Mail Online reported that three-year-old Victoria Wilcher，who had suffered facial scarring，had been kicked out of a KFC because she was frightening customers．Later，KFC announced that no evidence had been found to support the story．This phenomenon is largely a product of the increasing pressure in newsrooms that care more about traffic figures．
Brooke Binkowski，an editor，says that，during her career，she has seen a shift towards less editorial oversight in newsrooms．"Clickbait is king，so newsrooms will uncritically print something unreal．Not all newsrooms are like this，but a lot of them are．"
Asked what the driving factor was，a journalist said，"You've an editor breathing down your neck and you have to meet your targets．And there are some young journalists on the market who are inexperienced and who will not do those checks．So much news that is reported online happens online．There is no need to get out and knock on someone's door．You just sit at your desk and do it．"
Another journalist says，"There is undoubtedly pressure to churn out （粗制濫造）stories in order to get clicks，because they equal money．At my former employer in particular，the pressure was on due to the limited resources．That made the environment quite horrible to work in．"
In a February 2015 report for Digital Journalism，Craig Silverman wrote，"Today the bar for what is worth giving attention to seems to be much lower．Within minutes or hours，a badly sourced report can be changed into a story that is repeated by dozens of news websites，resulting in tens of thousands of shares．Once a certain critical mass is reached，repetition has a powerful effect on belief． Thus，the rumor simply becomes true for readers．"
And，in spite of the direction that some newsrooms seem to be heading in，a critical eye is becoming more，not less important，according to the New York Times'public editor，Margaret Sullivan．"Reporters and editors have to be more careful than ever before．It's extremely important to question and to use every verification（驗(yàn)證） method available before publication．"Yet those working in newsrooms talk of doubtful stories being tolerated because，in the words of some senior editors，"a click is a click，regardless of the advantage of a story"．And，"if the story does turn out to be false，it's simply a chance for another bite at the cherry．"
Verification and fact-checking are regularly falling victim to the pressure to bring in the numbers，and if the only result of being caught out is another chance to bring in the clicks，that looks unlikely to change．
32．According to Brooke Binkowski，newsrooms produce false news becauseA．
A．clicks matter a lot
B．resources are limited
C．money is needed for news
D．journalists lack experience
33．What does the underlined sentence in Paragraph 5probably mean？D
A．Lies can't sell without an atom of truth．
B．Rumors are like a flame blown by the wind．
C．You can hear rumors，but you can't know them．
D．A lie，repeated frequently enough，will end up as truth．
34．What's Margaret Sullivan's attitude towards false news online？A
A．Negative．B．Supportive．C．Skeptical．D．Neutral．
35．What is the passage mainly about？B
A．Consequences of false stories．
B．Causes of online false news．
C．Inability of journalists．
D．A craze to get clicks．
分析 本文主要講述了網(wǎng)絡(luò)上或者報(bào)紙上有時(shí)會(huì)出現(xiàn)某些虛假消息，對(duì)此網(wǎng)站或者報(bào)紙編輯室應(yīng)該引起高度重視，并對(duì)其發(fā)生原因進(jìn)行了分析．
解答 32．A 細(xì)節(jié)題．根據(jù)文章內(nèi)容，Brooke Binkowski，an editor，says that"Clickbait is king，so newsrooms will uncritically print something unreal．Not all newsrooms are like this，but a lot of them are．"由此可知，點(diǎn)擊率是非常重要的東西，因此新聞編輯室有時(shí)會(huì)錯(cuò)誤的報(bào)道了某些新聞．結(jié)合選項(xiàng)，故選A
33．D 詞義猜測(cè)題．根據(jù)文章內(nèi)容，Once a certain critical mass is reached，repetition has a powerful effect on belief． Thus，the rumor simply becomes true for readers．"一旦某一個(gè)錯(cuò)誤的事物被反復(fù)的提到，那么它將具有一個(gè)很大的影響，它會(huì)掩蓋事實(shí)，謠言就會(huì)成為讀者眼中的事實(shí)．結(jié)合選項(xiàng)，故選D
34．A 細(xì)節(jié)題．根據(jù)文章內(nèi)容，．Margaret Sullivan："Reporters and editors have to be more careful than ever before．It's extremely important to question and to use every verification（驗(yàn)證） method available before publication．"由此可知，Margaret Sullivan認(rèn)為只要是需要發(fā)布的消息，在出版之前都應(yīng)該反復(fù)的并且找到一定的方法驗(yàn)證其真實(shí)性，避免出現(xiàn)錯(cuò)誤報(bào)道．由此推知，對(duì)于錯(cuò)誤的消息，他是持否定觀點(diǎn)的，故選A
35．B 主旨題．根據(jù)文章內(nèi)容，主要講述了網(wǎng)絡(luò)上或者報(bào)紙上有時(shí)會(huì)出現(xiàn)某些虛假消息，對(duì)此網(wǎng)站或者報(bào)紙編輯室應(yīng)該引起高度重視，并對(duì)其發(fā)生原因進(jìn)行了分析．結(jié)合選項(xiàng)，故選B
點(diǎn)評(píng) 本文是一篇新聞報(bào)道類閱讀，在做題時(shí)，應(yīng)充分理解文意，在理解的基礎(chǔ)上對(duì)答案進(jìn)行分析，遇到某些細(xì)節(jié)問題時(shí)要注意聯(lián)系上下文，切忌胡亂猜測(cè)答案．
