Question

【題目】Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.

What is the first thing you notice when you walk into a shop? The products displayed at the 【1】? Or the soft background music?

But have you ever noticed the smell? Unless it is bad, the answer is 【2】 to be no. But while a shop’s scent（香味）may not be 【3】 compared with sights and sounds, it is certainly there. And it is proving to be an increasingly powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which 【4】 through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customer’s 【5】 to purchase increased by 80 percent.

When it comes to the best shopping streets in Paris, scent is just as important to a brand’s success as the quality of its window displays and goods on sale. That is 【6】 because shopping is a very different experience to what it used to be.

Some years ago, the 【7】 for brand name shopping was on a few people with sales assistants’ 【8】 attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (ecommerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks and mortar stores（實(shí)體店）can offer a full experience from the minute customers step through the door to the moment they leave. One brand store seeks to be much more than a shop, but rather a【9】. And scent is just one way to achieve this.

Now, a famous store uses complex manmade smell to make sure that the soft scent of baby powder floats through the kid department. Another department store has even opened a new lab, 【10】 customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

Answer 1

【答案】

【1】H

【2】B

【3】E

【4】F

【5】J

【6】C

【7】G

【8】A

【9】K

【10】D

【解析】

這是一篇說(shuō)明文。文章介紹了商店中的氣味在鼓勵(lì)人們購(gòu)買(mǎi)意愿上有很大的作用。

【1】考查名詞。句意：入口處展示的產(chǎn)品？短語(yǔ)at the entrance入口處，因此名詞entrance“入口”符合題意。故選H。

【2】考查形容詞。句意：除非情況很糟糕，否則答案很可能是否定的。短語(yǔ)be likely to很有可能，因此形容詞likely“很可能的”符合題意。故選B。

【3】考查形容詞。句意：雖然商店的氣味與視覺(jué)和聽(tīng)覺(jué)相比可能并不突出，但它肯定是存在的。根據(jù)may not be可知此處要用形容詞作表語(yǔ)，outstanding“突出的”符合題意。故選E。

【4】考查動(dòng)詞。句意：一家品牌店因其獨(dú)特的香味而出名，這種香味通過(guò)香味機(jī)飄過(guò)漆黑的大廳，飄到門(mén)口。分析句子可知，此句是由which引導(dǎo)的定語(yǔ)從句，缺少謂語(yǔ)動(dòng)詞，關(guān)系詞which指的是scent，時(shí)態(tài)是一般現(xiàn)在時(shí)，因此謂語(yǔ)動(dòng)詞要用第三人稱單數(shù)形式，floats“漂浮”符合題意。故選F。

【5】考查名詞。句意：一家體育用品公司曾經(jīng)報(bào)告說(shuō)，當(dāng)它第一次將香水引入商店時(shí)，顧客的購(gòu)買(mǎi)意愿增加了80%。根據(jù)customer’s可知此處要用名詞，不可數(shù)名詞intention“意向，意圖，目的”符合題意。故選J。

【6】考查副詞。句意：這主要是因?yàn)橘?gòu)物是一種與過(guò)去截然不同的體驗(yàn)。此處要用副詞修飾由because引導(dǎo)的原因狀語(yǔ)從句，因此mainly“主要地”符合題意。故選C。

【7】考查名詞。句意：根據(jù)冠詞the可知此處要用名詞構(gòu)成主語(yǔ)部分，因此focus“焦點(diǎn)，中心”符合題意。故選G。

【8】考查形容詞。句意：幾年前，人們對(duì)名牌購(gòu)物的關(guān)注集中在幾個(gè)人身上，他們有銷售助理不贊成的態(tài)度和不碰你買(mǎi)不起的東西。根據(jù)attitude可知此處要用形容詞修飾名詞，因此disapproving“不支持的，不贊同的”符合題意。故選A。

【9】考查名詞。句意：一個(gè)品牌商店不僅僅是一個(gè)商店，而是一個(gè)目的地。根據(jù)冠詞a可知此處要用名詞，destination“目的地”符合題意。故選K。

【10】考查非謂語(yǔ)動(dòng)詞。句意：另一家百貨商店甚至開(kāi)設(shè)了一個(gè)新的實(shí)驗(yàn)室，邀請(qǐng)顧客到商店的櫥窗里聞一聞書(shū)籍、罐子和抽屜，尋找它們的完美氣味。根據(jù)謂語(yǔ)動(dòng)詞has even opened可知此處要用非謂語(yǔ)動(dòng)詞，且邏輯主語(yǔ)Another department store和invite之間是主動(dòng)關(guān)系，因此要用現(xiàn)在分詞形式，因此inviting“邀請(qǐng)”符合題意。故選D。