You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

“I can't believe it ——a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(騙人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”

However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

56. The two attractive young women were talking so that they could ________.

A. get the sweater at a lower price        B. be heard by people around

C. be admired by other shoppers        D. decide on buying the sweater

57. Lorenzo Bertolla is __________.

A. a very popular male singer             B. an advertising agency

C. a clothing company in Rome          D. the brand name of a sweater

58. Which of the following can be inferred from the passage? 

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tend to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it's too direct.

D. Undercover marketing will surely be banned soon by the government.

59. Which of the following would be the best title for the text?

A. Two Attractive Shoppers                B. Lorenzo Bertolla Sweaters

 C. Ways of Advertising                        D. Undercover Marketing

【小題1】B

【小題2】D

【小題3】C

【小題4】D

練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語 來源：2013年全國普通高等學(xué)校招生統(tǒng)一考試英語（安徽卷解析版） 題型：閱讀理解

“People are ruder today because they are rushed and more ‘time poor’ than ever before, ” says Patsy Rowe, “ Manners have fallen off the radar(雷達(dá)). ” Due to our strong attraction to electronic equipment it is a wonder more people don’t wake up each morning and greet the singing birds with a complaint（抱怨）about the noise. Here are some examples of rudeness.

Some people prefer to do almost everything over the internet. To them, dealing with an actual human is like an evolutionary step backward. It feels very slow because humans don, t work at 4G speeds. When you have dinner with friends, you will often notice someone paying more attention to his mobile phone. We have programmed ourselves to think that every new message brings life-changing news, so taking calls and checking our texts are more important than talking to the people we are with. What is worse, some people even tend to send anonymous（匿名的） rude messages by email.

However, rudeness is never acceptable, Don, t assume it is OK to be rude if the person you, re in touch with won, t recognize you. If you have something awful to say, have the courage to face the person and say it, write a letter or email and sign it, or forget it. Upsetting people with unsigned messages is cruel and disgusting.

We shouldn′t blame technology for our shortcomings. Technology is here to help us, but we should not allow it to take over our lives. An important step is acknowledging our shortcomings. People spend a lot of time pointing out bad manners but it would be even more help if we′d publicly acknowledge good manners when we see them.

1.What can be inferred from the underlined sentence in Paragraph I?

A．People can tell good from bad behavior.

B．Radar is able to observe human behavior.

C．People care little about their behavior.

D．Radar can be used to predict human behavior.

2.Some people are less willing to deal with humans because

A．they are becoming less patient

B．they are growing too independent

C．they have to handle many important messages

D．they have to follow an evolutionary step backward.

3.The author thinks sending unsigned awful messages is

A．Ridiculous         B．disgusting         C．a(chǎn)cceptable        D．reasonable

4.What can we learn from the last paragraph?

A．We should applaud good behabior.

B．Technology can neber be blamed

C．We should keep pointing out mistakes.

D．Technology will take over lives one day.

 

查看答案和解析>>

科目：高中英語 來源：廣東省2010屆高考英語語法填空題專項(xiàng)訓(xùn)練七十五篇 題型：填空題

In France, most of the people want to have a very long time for lunch. In Britain it doesn’t seem to be important 31             people take a cup of tea and a very quick sandwich and it’s OK.

Another very 32           (surprise) thing for the foreigner is the way the people obey the law — you seem to have much more discipline 33          in France, and you respect the police 34           more than we do. For instance, people park their car 35         , and they know it is forbidden 36            they do it — in Britain people don’t do that.

In England, it’s 37          (easy) to feel alone. People don’t bother you, don’t look after you or worry 38          you so much, so it’s easy to get lost or to hide away here. When you’re in the United States people want to know 39____________     you are, they tend to speak to you, to find out who you are,40         you’re doing.

 

查看答案和解析>>

科目：高中英語 來源：吉林省榆樹市2010屆高三下學(xué)期第四次模擬考試（英語） 題型：閱讀理解

.

第二部分：閱讀理解（共兩節(jié)，滿分50分）

第一節(jié)（共20小題，每小題2分，滿分40分）閱讀下列短文，從每題所給的四個(gè)選項(xiàng)A、B、C、D中選出最佳選項(xiàng)。

Judging from recent surveys, most experts in sleep behaviour agree that there is virtually an epidemic （流行病）of sleepiness in the nation. “I can’t think of a single study that hasn’t found Americans getting less sleep than they ought to,” says Dr. David. Even people who think they are sleeping enough would probably be better off with more rest.

The beginning of our sleep-deficit crises can be traced back to the invention of the light bulb a century ago. From diary entries and our personal accounts from the 18th and 19th centuries, sleep scientists have reached the conclusion that the average person used to sleep about 9. 5 hours a night. “The best sleep habits once were forced on us, when we had nothing to do in the evening down on the farm, and it was dark.” By the 1950s and 1960s, the sleep schedule had been reduced dramatically, to between 7. 5 and 8 hours, and most people had to wake to an alarm clock. “People cheat in their sleep, and they don’t even realize they’re doing it,” says Dr. David. “They think they’re okey because they can get by on 6. 5 hours, when they really need 7. 5, 8 or even more to feel ideally energetic. ”

Perhaps the most merciless robber of sleep, researches say, is the complexity of the day. Whenever pressures from work, family, friends and community increase, many people consider sleep the least expensive item on their programme. “In our society, you’re considered dynamic if you say you need only 5. 5 hours’ sleep. If you’ve got to get 8. 5 hours, people think you lack drive and ambition. ”

To determine the consequences of sleep-deficit, researchers have put subjects through a set of psychological and performance tests requiting them, for instance, to add columns of numbers or recall a passage read to them only minutes earlier. “We’ve found that if you’re in sleep deficit, performance suffers,” says Dr. David. “Short-term memory is weakened, as are abilities to make decisions and to concentrate. ”

41. What is the main topic of the passage?

A. Research on the causes and consequences of sleep-deficit.

B. The epidemic of sleepiness in the modern times.

C. The history of people’s sleeping patterns.

D. The minimum of our sleeping hours.

42. Which of the following is Dr. David’s opinion?

A. People who think they are sleeping enough are better off than those who don't.

B. Some people can remain energetic with only 6. 5 hours’ sleep a night.

C. If they get 8. 5 hours’ sleep, people will be full of drive and ambition.

D. People’s metal power suffers if they are lacking in sleep.

43. People in the 18th and 19th centuries slept about 9. 5 hours a night because _______.

A. they were forced by their parents to do so

B. they knew what was best for their health

C. they had no electricity

D. they were not so dynamic and ambitious as modern people are

44. What does the word “subjects” in paragraph 4 mean?

A. Persons or things being discussed or described.

B. Branches of knowledge studied in a school.

C. Persons or things being treated in a certain way or being experimented on.

D. Any member of a state apart from the the supreme ruler.

 

查看答案和解析>>

科目：高中英語 來源：2014屆黑龍江省高一上學(xué)期期中考試英語題 題型：閱讀理解

The UK has a well-respected higher education system and some of the top universities in the world. But to those who are new to it all, it can be something confusing.

October is usually the busiest month in the academic calendar (學(xué)習(xí)日程表). Universities have something called Freshers’ Week for their newcomers. It’s a great opportunity to make new friends, join lots of clubs and settle into university life.

However, having just left the comfort of home and all your friends behind, meeting lots of strangers in big halls can be uneasy. Where do you start? Who should you make friends with? Which clubs should you join?

Luckily, there will be thousands of others in the same boat as you are worried about starting their university social life. So just take it all in slowly. Don’t rush into anything that you’ll regret for the next three years.

Here are some top tips from past students on how to survive Freshers’ Week:

·Make sure you know something about the British social customs. Have a few wine glasses and snacks handy for your housemates and friends.

·Sometimes cups of tea or even sweets can give you a head start in making friends.

·The more active you are, the more likely you’ll be to meet new people than if you’re someone who never leaves his rooms.

·Keep your door open when you’re in and that sends positive messages to your neighbors that you’re friendly.

So with a bit of clever planning, Freshers’ Week can give you a great start to your university life and soon you’ll be passing on your wisdom to next year’s newcomers.

 

1.Which of the following statements is FALSE according to the passage?

   A. October is generally the busiest month for universities.

   B. It’s a good idea to put a doorstop in your door.

C. A bit of planning can make Freshers’ Week easier.

D. The first week of your every year at university is called Freshers’ Week.

2.We can infer from the 4th paragraph that ______.

   A. the newcomers usually miss the days living at home

   B. most of the students in the UK spend three years in universities

   C. many freshers are worried about how to fit university life

   D. all the new students will make new friends and join certain clubs

3.Why does the author suggest having wine glasses and snacks handy?

A. To pass the busy university life.            B. To help make friends with other freshers.

C. To show yourself a drinker as others.        D. To pass the time in a happy way.

4.The main purpose of writing this passage is to ______.

   A. tell the newcomers how to make a new start in universities

   B. introduce something about higher education system of the UK

   C. discuss something about the Freshers’ Week in the UK

   D. advise the freshmen how to behave well in the beginning

 

查看答案和解析>>

科目：高中英語 來源：2012屆江西省吉安市高二下學(xué)期期末考英語題 題型：閱讀理解

The UK has a well-respected higher education system and some of the top universities and research institutions in the world．But to those who are new to it all, sometimes it can be confusing．

October is usually the busiest month in the college calendar．Universities have something called Freshers' Week for their newcomers．It's a great opportunity to make new friends, join lots of clubs and settle into university life．

However, having just left the comfort of home and all your friends behind, the outlook of meeting lots of strangers in big halls can be nerve-wracking （令人頭痛的）．Where do you start? Who should you make friends with? Which clubs should you join?

Luckily, there will be thousands of others in the same boat as you worrying about starting their university social life on the right foot．So just take it all in slowly．Don't rush into anything that you'll regret for the next three years．

Here are some top advice from past students on how to survive Freshers' Week:

·Learn rules．Make sure you know British social manners．Have a few wine glasses and snacks handy for your housemates and friends．

·Be kind．Sometimes cups of tea or even slices of toast can give you a head start in making friends．

·Be sociable．The more active you are, the more likely you'll be to meet new people than if you're someone who never leaves their room．

·Bring a doorstop．Keep your door open when you're in and that sends positive messages to your neighbors that you're friendly．

So with a bit of clever planning and effort, Frsshers' Week can give you a great start to your university life and soon you'll be passing on your experience to next year's new recruits．

1.Which of the following statements is FALSE according to the passage?

    A．It's a good idea to bring a doorstop．

    B．A hit of planning can make Freshers' Week easier．

    C．October is generally the busiest month for universities in the UK．

    D．The first week of your even- year at university is called Freshers' Week．

2.We can infer from the 4th paragraph that____ ．

    A．the newcomers usually miss the days living at home

    B．many freshers are worried about how to fit university life

    C．most of the students in the L K spend three years in universities

    D．a(chǎn)ll the new students will make new friends and join certain clubs

3.Why does the author suggest having wine glasses and snacks handy?

    A．To pass the busy university life．                       B．To pass the time in a happy way．

    C．To show yourself a drinker as others．                   D．To help make friends with others．

4.The underlined word "recruits．" in the last paragraph refers to____．

    A．courses          B．freshers         C．neighbors        D．challenges

5.The main purpose of the passage is to____．

    A．a(chǎn)dvise the freshers how to behave well in universities

    B．discuss something about the Freshers' Week in the UK

    C．tell the newcomers how to make a new start in universities

    D．introduce something about higher education system of the UK

 

查看答案和解析>>

同步練習(xí)冊(cè)答案