They say that "seeing is believing", but when it comes to TV commercials, this is not always the case.

The world's leading mobile phone maker, Nokia, released its latest model Lumia 920 on Sept. 5. The smart phone was supposed to possess an advanced camera, which let customers shoot better pictures at night and record stabilized videos. To show how well these features work, the Finnish company released an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. However, several hours later, technology website The Verge uncovered that the video was neither shot with the new product, nor shot from someone riding a bicycle. Instead, someone in a lorry next to the woman took the video using a professional video camera.

       The next day Nokia apologized, "In an effort to demonstrate the benefits of visual image stabilization, we produced a video that simulates（看起來(lái)像）what we will be able to deliver." Indeed, what we have seen in ads is more or less a simulation——a practice called "advertising photography".

       McDonald's video in June explained the "art". It showed how its burgers get dolled up（裝扮）before going on camera. Like models preparing for a magazine cover shoot, burgers also get designed in a photography studio. They are prepared for hours and put together with absolute precision so they look their best before photo shoots. Each ingredient, such as onions and sauce, is carefully put into place to make the burger look much juicier, bigger and tastier. Computer software Photoshop is also used to add visual effects.

       So don't feel ____________________when you get a burger that never looks like what you see in ads.

1. What do the underlined words "the case" in Paragraph l refer to? （within 5 words）

2. For what purpose did Nokia create the video? （within 8 words）

3.Why did Nokia apologize based on the text? （within 10 words）

4.Why does the author give the example of McDonald's video in Paragraph 4? （within 10 words）

5.Fill in the blank in Paragraph 5 with proper words.（within 2 words）

 

【答案】

 

1.Seeing is believing

2.To show how well these features work./ To show how well the advanced camera works.

3.. Because Nokia cheated in the ad.

4.To explain the art of advertising photography.

5.(too/ very/ quite) surprised/ amazed/ astonished/ shocked/disappointed/annoyed/angry

【解析】

試題分析：本文通過(guò)舉例說(shuō)明當(dāng)提及電視廣告時(shí)的眼見(jiàn)不為實(shí)。

1.根據(jù)句首句Seeing is believing，后面說(shuō)明：當(dāng)談到電視廣告，這并非總是如此。所以the case指的是Seeing is believing。

2.根據(jù)第二段To show how well these features work, the Finnish company released an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. 所以答案是To show how well these features work./ To show how well the advanced camera works.

3..根據(jù)第三段內(nèi)容：第二天，諾基亞道歉，”在努力證明視覺(jué)圖像穩(wěn)定的好處，我們制作了一個(gè)看起來(lái)像我們能夠展現(xiàn)的視頻模擬，”事實(shí)上，我們所看到的廣告或多或少是一種模擬——這種做法稱為”廣告攝影”。所以答案是 Because Nokia cheated in the ad.

4.根據(jù)第四段內(nèi)容：在六月的麥當(dāng)勞的視頻解釋了“藝術(shù)”。這顯示了漢堡梳妝打扮（裝扮）會(huì)在鏡頭前像模特準(zhǔn)備拍攝雜志封面照，漢堡也在攝影工作室進(jìn)行設(shè)計(jì)。他們花幾個(gè)小視準(zhǔn)備，加把最精美的組合在一起為的是讓他們?cè)跀z影機(jī)前看起來(lái)最好。每一個(gè)成分，如洋蔥和醬，是認(rèn)真放在一起使?jié)h堡看起來(lái)更有趣，更大和更好吃，計(jì)算機(jī)軟件PS圖象處理軟件也可以用來(lái)增加視覺(jué)效果。所以答案是To explain the art of advertising photography.

5.根據(jù)上段對(duì)麥當(dāng)勞的視頻藝術(shù)做的解釋得出當(dāng)年看到你買(mǎi)到的漢堡和你在廣告上看到的不一樣時(shí)你不會(huì)感到驚訝，所以答案是(too/ very/ quite) surprised/ amazed/ astonished/ shocked/disappointed/annoyed/angry

考點(diǎn)：考查上下文的理解和總結(jié)。

 

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