Question

Making an advertisement for television often costs more than a movie．For example, a two-hour movie costs $ 6 million to make．A TV commercial can cost more than $ 6 000 a second．And that does not include cost of paying for air time(電視節(jié)目開始的時(shí)間)．Which is more valuable, the program or the ad? In terms of money--and making money is what television is all about  the commercial is by far the more important．

    Research, market testing, talent, time and money-----all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．

    And the ads work because so much time an attention are given them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies (識(shí)別) with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself

We laugh at commercials．We don't think we pay that much attention them．But facts show we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It's big, big business．And it's telling us what to think, what we need, and what to buy．To put  it simply, the TV commercial is a form of brainwashing．

TV commercials are more important than other programs to television because _______．

   A．they bring in great profits (利潤)             B．they require a lot of money to make

C．they are not difficult to produce  D．they attract more viewers than other programs

The purpose of all the efforts made in turning out TV commercials is ________．

   A．to persuade people to buy the product      B．to show how valuable the product is

   C．to test the market value of the product     D．to make them as interesting as TV movies

From the rules set for making commercial ads, we can see that_________．

   A．the lower-middle-class buyer likes to work with his hand

   B．the more stupid the characters, the more buyers of the product

   C．a(chǎn)d designers attract different people with different skills

   D．a(chǎn)n upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer

It is believed by the writer that_________．

   A．few people like to watch TV commercials

B．TV commercials are a good guide to buyers

   C．TV commercials often make people laugh

D．people do not think highly of TV commercials

Answer 1

【小題1】A

【小題2】A

【小題3】C

【小題4】D

解析:

【小題1】從文章整體來看，強(qiáng)調(diào)了商業(yè)廣告的是重要的，目的是為掙錢．參看文章第一段最后一句話．

【小題2】題干強(qiáng)調(diào)的是電視商業(yè)廣告的目的，很明顯是讓消費(fèi)者購買．

【小題3】注意題干中有一詞rules，可參看文章第三段．第二句開始講述對(duì)不同階層的人電視廣告要采用不同的方法，其目的就是要吸引不同的人購買物品．

【小題4】閱讀整篇文章不難看出人們對(duì)電視廣告的態(tài)度并不是很好．A中few people不正確；B中g(shù)ood guide不正確；C中often不正確．