14．You're in a department store and you see a couple of attractive young women looking at a sweater．You listen to their conversation："I can't believe it-a Lorenzo Bertolla!They are almost impossible to find．Isn't it beautiful？And it's a lot cheaper than the one Sara bought in Rome．"
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla，but those girls looked really stylish．They must know．So，you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo Bertolla clothes．
Every day we notice what people are wearing，driving and eating．If the person looks cool，the product seems cool，too．This is the secret of undercover marketing．Companies from Ford to Nike are starting to use it．
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation-consumers between the age of 18and 34．It is a golden group．They have a lot of money to spend．but they don't trust ads．
So advertising agencies hire young actors to"perform"in bars and other places where young adults go．Some people might call this practice deceptive（騙人的），but marketing manager Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing．"
However，one might ask what exactly is"real"about of young women pretending to be enthusiastic about a sweater？Adverting managers would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy Something．You don't know when a conversation you overhear is just a performance．

59．The two attractive young women were talking so that they couldB．
A．get the sweater at a lower price      B．be heard by people around
C．be admired by other shoppers          D．decide on buying the sweater
60．Lorenzo Bertolla isD．
A．the name of a popular singer          B．a(chǎn)n advertising agency
C．a(chǎn) clothing company in Rome            D．the brand name of a sweater
61．Which of the following can be inferred from the passage？C
A．The two girls are in fact employed by the Lorenzo Bertolla Company．
B．The MTV generation tend to be more easily influenced by ads．
C．Traditional advertising is becoming less effective because it's too direct．
D．Undercover marketing  will surely be stopped soon by the government．
60．Which of the following would be the best title for the text？D
A．Two Attractive Shoppers     B．Lorenzo Bertolla Sweaters
C．Ways of Advertising         D．Undercover Marketing．

分析 本文是說明文，介紹了一種新型的營銷方式--秘密營銷．你可曾因為別人的評論而買下某種商品？你可能想不到那些談?wù)撜咂鋵嵤巧碳艺埖?托"．

解答 59-62 BDCD
59題答案是B．細節(jié)理解題．由第三段最后兩句"…those young women are employees of an advertising agency．They are actually paid to go from store to store，talking loudly about Lorenzo Bertolla clothes"可知，這兩個女人其實是廣告公司雇傭來的專門在商店里大聲談?wù)?Lorenzo Bertolla 牌子的衣服，好讓別的顧客聽見，也去買這個牌子的衣服．故正確答案為B．
60題答案是D．細節(jié)理解題．由第一段第一句"…a couple of attractive young women looking at a sweater"可知這兩個女人正在看一件毛衣（sweater）．由第二段第一句"I can't believe it-Lorenzo Bertolla"可知，她們看著這件毛衣驚嘆道："真不敢相信，是 Lorenzo Bertolla 牌的．"因此這件毛衣是 Lorenzo Bertolla 牌的，由此可以推斷出 Lorenzo Bertolla 是一個服裝品牌．故正確答案為D．
61題答案是C．推理判斷題．根據(jù)You never realize that those young women are employees of an advertising agency可知兩個女孩是廣告公司的員工，不是Lorenzo Bertolla公司的，A項錯誤；根據(jù)Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation-consumers between the age of 18and 34可知MTV一代更受秘密影響的影響，B項錯誤；Look at traditional advertising．Its effectiveness is decreasing可知傳統(tǒng)廣告的效果正在下降，C項正確；D項說秘密營銷會很快被政府叫停，文章沒有提及．故選C．
62題答案是D．主旨大意題．文章介紹了新型的廣告模式-秘密營銷．故選D．

點評 本文是政治經(jīng)濟類閱讀理解．做這類題材閱讀理解時要求考生對文章通讀一遍，做題時結(jié)合原文和題目有針對性的找出相關(guān)語句進行仔細分析，結(jié)合選項選出正確答案．推理判斷題也是要在抓住關(guān)鍵句子的基礎(chǔ)上合理的分析才能得出正確答案，切忌胡亂猜測，一定要做到有理有據(jù)．

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科目：高中英語 來源： 題型：閱讀理解

4．Australian scientists are trying to give kangaroo-style stomachs to cattle and sheep in order to cut the greenhouse gases they send out，which are thought to be responsible for global warming．
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28．Scientists try to give kangaroo-style stomachs to cattle and sheep toB．
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B．reduce the amount of greenhouse gases．
C．get rid of the bacteria in their stomachs．
D．protect them from quantities of harmful gas．
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A．it will take the researchers a long time．
B．cattle and sheep will eat more than usual．
C．it will help the farmers to save money．
D．the bacteria will make them grow quickly．
30．From this passage we can infer thatA．
A．scientists still don't know how to transfer the bacteria to cattle and sheep．
B．people in Australia depend on kangaroos for food at the present time．
C.14% of the greenhouse gases in New Zealand is from cattle and sheep．
D．nobody in Australia will be allowed to farm cattle and sheep in the future．

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科目：高中英語 來源： 題型：閱讀理解

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Tel：13910667270
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Tel：010--88413840
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D．they are cheaper and bigger
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科目：高中英語 來源： 題型：閱讀理解

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36．The underlined word"prospect"in the first paragraph most probably meansCA．weather      B．scene     C．future      D．place
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B．it costs the company less money to survive
C．it will keep the experienced and skilled workers
D．it can form a team working harder and more loyally
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B．sharing responsibility
C．personal profits      
D．individual survival
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B．A small Japanese company．
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D．A Hong Kong's unit of a French company．
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B．the cultural differences between Eastern and Western world at present
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D．the different labor solutions of Asian and Western in global recession．

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科目：高中英語 來源： 題型：閱讀理解

6．The price of coffee beans hits a 12-year high today．I thought there might
be some kind of coffee-market story，like we saw with cocoa earlier this summer．
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other words，demand is unchanged．
The higher price of beans-up about 40percent since March-means higher prices for the coffee you buy by the pound．But it probably won't affect the coffee you buy by the cup．
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While real-world supply and demand is the big driver of the price of beans，there may be some speculative action in coffee business in the future．
But futures （期貨） of the high-grade Arabica beans are traded in the US，where regulations prevent speculators （投機商） from controlling the market，hoping such things won't happen just as in London summer market．That suggests that prices should fall when supply improves-which may happen next year．
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71．Which of the following is the best title for the passage？A
A．Why coffee is getting more expensive？
B．How farmer benefits from the high price？
C．Whether the US will control the coffee market？
D．What has caused the reduction of coffee？
72．From the second paragraph we can infer that．B
A．Colombia is the coffee trading center of the world
B．Colombia coffee output contains a final share of the world
C．People need more and more coffee
D．Coffee sales will be getting less and less
73．In this summer's coffee bean market，B．
A．the US made more rules about coffee prices
B．speculators once held the coffee bean market in London
C．coffee bean trading was seriously disorganized
D．coffee bean prices were very low in the US
74．Which of the following is TRUE according to the text？C
A．The price difference determines the profit of the seller．
B．Smuckers is a famous coffee manufacturer．
C．Real-world supply and demand decides the prices．
D．Coffee prices will become much higher next year．
75．What does the underlined word"it"in the fourth paragraph refer to？C
A．Folgers． B．Millstone． C．Smuckers． D．Starbucks．

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科目：高中英語 來源： 題型：閱讀理解

3．The number of smokers in England is about 8 million．According to the Department of Health，smoking is the biggest cause of early death in the country．Smokers in England have been asked to give up smoking for 28 days this month，in an action backed by Cancer Research UK and the British Heart Foundation．
    Research shows people who manage not to light up for this length of time are 5 times more likely to kick the habit．Public health experts say campaigns that include a combination of hard-hitting ads and supportive messages work best．
Quitting smoking can be difficult．However，people are much more likely to succeed if other people are doing the same than if they try to do it alone and go cold turkey．Robert West，Director of Tobacco Studies at University College London，points out how pressure from people around can prevent a smoker going on smoking．"We are social animals，"he said．
The action has met some doubts among readers of the BBC News Online website．Some compared it to asking people to stop eating as a way of fighting overweight．Others doubt the action's effectiveness．"Its weakness is that it fails to explain why a person smokes，and the reasons are as many as the number of smokers"，says someone who signed as BluesBerry．
Another reader，Cazz，has decided to give it some credit．He says："Campaigns like this won't necessarily inspire the majority of smokers to quit，but may encourage those thinking about quitting to set a date and try．Surely it's worth a shot．"
63．What does the text mainly talk about？A
A．A new action to quit smoking．
B．A way of fighting overweight．
C．A country with the most smokers．
D．The biggest cause of early death．
64．The underlined phrase"go cold turkey"in the third paragraph means"C"．
A．buy a cold turkey    
B．eat too much food    
C．stop a bad habit        
D．get much support
65．Why is it easier to stop smoking when other people are doing the same？C
A．Because people usually respect each other．
B．Because they're faced with the same pressure．
C．Because people are influenced by each other．
D．Because they keep the same animals as pets．
66．What's Cazz's attitude in the last paragraph？D
A．Distant．       B．Doubtful．       C．Surprised．            D．Approving．

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科目：高中英語 來源： 題型：填空題

4．Mary's sister sings better than Susan．

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