In fine department stores everywhere, you’ll see the light-blue boxes of Estee Lauder. These popular cosmetics (化妝品) are sold in more than 130 countries. Who’s the woman behind this worldwide cosmetics empire (帝國)? Estee Lauder herself, of course. This businesswoman became, for a time, the world’s richest self-made woman. Her secret? “I didn’t get there by dreaming about it,” she would say. “I got there by doing it.” Estee was born in the early 1900s in Queens, New York. Her father ran a hardware (五金器具) store, and from him Estee learned how to be a successful salesperson. Estee learned from her uncle John Schotz, too. He made creams in a small laboratory behind the family’s house. Estee watched him. Soon, she was experimenting with her own cosmetics. She put lipstick (唇膏) and creams on any female relative who’d let her, until her annoyed father told her to stop.
She married Joseph H. Lauder in 1930, and continued her experiments. She would cook dinner for the family, and at the same time, make her face creams. Then she began to sell her products in a Manhattan beauty shop.
In 1960, Estee began to sell her products in Europe. After many tries she succeeded and began selling her products in some stores in London. But France proved even more difficult. The store Galleries Lafayette refused to sell her products. So Estee “by accident” dropped a bottle of youth dew (香水) on the floor in the cosmetics department. As the scent spread around the store, customers came over and asked to buy it. The store soon began selling Estee’s products.
Estee led her company until 1982, when her son Leonard took over the business. Until her health worsened in the mid-1990s, she continued to attend the opening of a new store wherever in the world. She died on April 24, 2004. Estee Lauder’s talent as a saleswoman was extraordinary. Her son Leonard said, “There was never anyone who could sell like she could.” All who worked for Estee appreciated her special talent.
1.Which of the following can best describe Estee Lauder?
A. A successful cosmetics saleswoman.
B. A beautiful shop owner in London.
C. A popular cosmetics producer in France.
D. A founder of a cosmetics company in America.
2.What was Estee Lauder’s father’s attitude towards her when she tried her products on her female relatives?
A. He supported her and helped her.
B. He didn’t care about what she did.
C. He was very angry at her for what she did.
D. He was proud of what she did.
3.Estee managed to get her products known to the French customers by dropping a bottle of youth dew on the floor in the cosmetics department of a store ______.
A. on purpose B. with the store’s permission
C. by accident D. carelessly
4.The underlined word “scent” in Paragraph 3 probably means ______.
A. Estee’s product B. a customer’s praise
C. a pleasant smell D. the broken pieces of glass
1.D
2.C
3.A
4.C
【解析】
試題分析:文章講述的是美國一家化妝品公司的創(chuàng)始人Estee Lauder經(jīng)營雅詩蘭黛的奮斗及成功經(jīng)歷。
1.推理判斷題。由第一段“These popular cosmetics (化妝品) are sold in more than 130 countries. Who’s the woman behind this worldwide cosmetics empire (帝國)? Estee Lauder herself, of course. This businesswoman became, for a time, the world’s richest self-made woman.”及“Estee was born in the early 1900s in Queens, New York.”可知,Estee Lauder是美國一家化妝品公司的建立者。因此D選項(xiàng)符合題意。注意A選項(xiàng)是干擾項(xiàng),容易受最后一段“Estee Lauder’s talent as a saleswoman was extraordinary.”的句子影響而錯(cuò)選A。故選D。
2.細(xì)節(jié)理解題。由第一段最后一句“She put lipstick (唇膏) and creams on any female relative who’d let her, until her annoyed father told her to stop.”可知,Estee Lauder的爸爸對(duì)她試圖把她的產(chǎn)品試用在女性親戚身上感到很生氣。故選C。
3.細(xì)節(jié)理解題。由倒數(shù)第二段“So Estee “by accident” dropped a bottle of youth dew (香水) on the floor in the cosmetics department.”注意這里by accident加了引號(hào),說明并不是Estee Lauder無意弄破的一瓶香水,而是一種營銷策略。故選A。
4.詞義推斷題。根據(jù)詞語后面的“spread around the store”可知,能夠傳播到整個(gè)商店的只有氣味,因此是香水的一種令人愉悅的氣味。故選C。
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