Nike is good, kind, hard-working and intelligent; _____, I can’t speak too highly of him.
A. as a result B. in a word C. by the way D. on the contrary
科目：高中英語 來源： 題型：閱讀理解
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover（暗中影響的） marketing．Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don' t know when a conversation you overhear is just a performance.
The two attractive young women were talking so that they could ________.
A．get the sweater at a lower price B．be heard by people around
C．be admired by other shoppers D．decide on buying the sweater
Lorenzo Bertolla is __________．
A．a(chǎn) very popular male singer B．a(chǎn)n advertising agency
C．a(chǎn) clothing company in Rome D．the brand name of a sweater
Which of the following can be inferred from the passage?
A．The two girls are in fact employed by the Lorenzo Bertolla Company.
B．The MTV generation tend to be more easily influenced by ads.
C．Traditional advertising is becoming less effective because it's too direct.
D．Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text?
A．Two Attractive Shoppers B．Lorenzo Bertolla Sweaters
C．Ways of Advertising D．Undercover Marketing
查看答案和解析>>
科目：高中英語 來源： 題型：閱讀理解
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(騙人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
查看答案和解析>>
科目：高中英語 來源：2010-2011學年北京東城區(qū)高三下學期第二次聯(lián)考英語卷 題型：閱讀理解
After the U.S. House of Representatives passed a bill aimed at retaliatory(報復的) action against China for its “significantly undervalued” currency, Treasury Secretary Timothy Geithner urged the IMF to pressure China to adopt “more flexible, more market-directed exchange-rate management”. This is a coded message to China: You’re keeping on purpose your currency cheap, and the U.S. economy is paying the price. So cut it out --- or else. The normally dull IMF meeting became the latest battleground for the U.S. to be against a fast developing China.
Our new conventional wisdom is that China’s policy leads to make trade deficits (逆差) greater and the loss of American jobs. Dozens of candidates have run ads attacking a competitor for allowing China to take advantage of us. In the election-year view, China grew 10% annually for the past decade while maintaining low inflation(通漲) only by taking advantage of its artificially low currency. The idea that the U.S. is not responsible for its own economy is a black-is-white view. It argues that China and its currency are causing the lion’s share of harm.
This is an argument born of fear. It covers a fact that the economies of China and the U.S. have become beneficial to each other. Those trillions in reserves that China accumulates: Where do they go? Back to the U.S. in the form of lending money to the federal government. Those made-in-China goods that account for the trade deficit: Whom do they benefit? China, yes, but also American consumers and companies. Without China, American companies could not have maintained their profitability in recent years. Take two brand names, Caterpillar and Nike. Both have their products made in China, but both also view China as a fast-growing market for their products.
George Soros warned recently that a currency war could put the world into disorder more damaging than anything caused by the financial crisis of the 1930s. He’s right. Whether we like it or not, we live in a global system. The zero-sum attitude toward China and its currency is a relic, the remaining of an earlier time when nations defined economic life.
China is far from perfect and seeks its own advantage, but holding it accountable for our domestic problems is beyond outdated. It reflects a dangerous refusal to deal with the world as it is. Retaliating against China over currency will not regain high-end jobs in the U.S., which needs more our own demand. It will not renew construction or retool the American labor force. It will not rebuild rotting bridges or create a next-generation energy network.
【小題1】Which of the following argument can be supported by the writer?
| A．China is the winner in the Sino-US trade. |
| B．China’s rapid development over the past ten years is based on its low inflation. |
| C．The world’s economy will benefit from China’s policy changes on its currency. |
| D．The US will get hurt if it tries hard on damaging China’s economy. |
| A．in favor of China |
| B．in the shoes of US |
| C．blaming China’s low currency policy |
| D．helping IMF solve the world’s economic problem |
| A．reasonable analysis |
| B．leaders’ quotations |
| C．figure examples |
| D．moving stories |
| A．will help increase the demand in the US |
| B．is unable to equip the American labor force with new working skills |
| C．could guide the world economy for the next decade |
| D．is to be controlled by the international currency groups |
查看答案和解析>>
科目：高中英語 來源：2010河北省高三押題考試英語卷 題型：閱讀理解
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2.Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage？
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text？
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
查看答案和解析>>
科目：高中英語 來源： 題型：閱讀理解
Doubt usually comes along when companies talk very proudly how socially responsible they are, but Nike’s decision to publish its entire list of contract suppliers on the Internet is harder to ignore. Nike’s move opens a new front in companies’ efforts to face their critics.
As Nike states in its latest corporate responsibility report, it is often hard to confirm exactly what is happening at about 800 factories that make its footwear and clothing under contract, many of which are remote.
Nike is hoping other companies will publish their factory lists, too. Hannah Jones, Nike’s vice president for corporate responsibility, says Nike would like to see the best run contract factories using their social position as suppliers to the big brands to try to get more work.
Nike’s approach moves corporate responsibility into its third age. The first age was corporate philanthropy companies donating money to various community projects. The $170, 000,000 that Wal Mart gave in charitable donations last year is a good example. Of course, some critics oppose even this form of corporate generosity（慷慨）, arguing that companies should concentrate on making profits, leaving it to shareholders to decide what charitable donations to make.
Corporate responsibility’s second age was reputation management and risk avoidance. Second age corporate responsibility supporters believe agreement with the wider community can warn a company of future risks in advance.
Nike is now trying to go a stage further. The company says it sees corporate responsibility as a way of improving its performance rather than just protecting its reputation. Factories which ensure that workers are registered（已注冊的） for social security benefits often become more productive as a result. Attention to one aspect of staff management often leads to improvement in others.
If other companies publish supplier lists, they can together work out common standards, Nike says. At present, different companies have different standards, which make life difficult for the many factories that produce for more than one brand. If other companies published suppliers’ locations, they could work out common standards and save money by relying on one another’s checks.
51．Why is it difficult to keep an eye on contract suppliers?
A．The factories are often distant from companies.
B．Many suppliers produce for more than one brand.
C．There are no common standards for their checks.
D．Some of the contract suppliers lack social responsibility.
52．What effect could Nike’s action have on its contract suppliers?
A．Their managers will win promotion they desire.
B．They will get donations from big brands easily.
C．There’s no need for their factories to be checked.
D．They may have more opportunities to make money.
53．Which of the following can be described as “the first age of corporate responsibility”?
A．Communicating with the public to avoid criticism.
B．Avoiding danger and developing their brands.
C．Publishing its entire list of contract suppliers.
D．Offering money to community groups.
54．Which of the following does Nike hope to achieve from its action?
a. A good reputation as a socially responsible company.
b. Competition among big brands.
c. Common standards for companies to follow.
d. Better living conditions of their staff.
e. Lower costs and improved performance.
A．b, c, d B．b, d, e C．a(chǎn), b, d D．a(chǎn), c, e
55．What is the best title of the passage?
A．A New Age of Corporate Responsibility.
B．Nike’s Staff Management.
C．Big Brands Working out Common Standards.
D．Lists of Contract Suppliers.
查看答案和解析>>
湖北省互聯(lián)網(wǎng)違法和不良信息舉報平臺 | 網(wǎng)上有害信息舉報專區(qū) | 電信詐騙舉報專區(qū) | 涉歷史虛無主義有害信息舉報專區(qū) | 涉企侵權(quán)舉報專區(qū)
違法和不良信息舉報電話：027-86699610 舉報郵箱：58377363@163.com
