Question

【題目】根據(jù)短文內(nèi)容，從短文后的選項中選出能填入空白處的最佳選項。選項中有兩項為多余選項。

Advertising

We live in a world of advertising. Advertising is any means of bringing information to the public. 【1】 What is being presented to the public is usually a product or service, such as a car or camera. Yet it may also be an idea, as in “Vote for Jones”, or an event, as in “Watch the World Series on this channel tomorrow!” Without advertising, people would have a difficult time knowing where goods could be bought or even certain goods or services existed.

Advertising began with town criers in ancient Greece, who called out the name of items available in the market. 【2】 The first printed ads appeared in England in 1480, and newspaper ads began in 1648. In the twentieth century extensive new fields for advertising opened up with the invention of radio and television.

【3】 Fro example, radio and television ads are costly. But they reach a vast audience. This makes them worthwhile and cost-effective for the advertisers. Newspaper ads can feature coupons(贈券) or information that can be clipped and saved. Magazines often appeal directly to special groups, such as sports fans or teenagers. Other forms of advertising include direct mail, e-mail, billboards…

【4】 For the most part, they hire qualified agencies to create their advertising. An advertising agency plans a company’s ads. It also does research. It surveys the market and tests different approaches to determine the most effective way to sell the greatest amount of the product.

How can we be sure that an ad is accurate? Two government agencies, the Federal Trade Commission and the Food and Drug Administration, check ads against false claims. The Postal Service watches for fraudulent(欺騙性的) ads sent by mail. State and local governments also have watchdog agencies. 【5】

A. Its purpose is to sell something.

B. Printed ads are found in newspapers and magazines.

C. Ancient Egyptians carved announcements on stones.

D. Do business owners themselves think up all those ads?

E. Advertisers who trick the public face heavy fines or other punishment.

F. Advertisers use whichever means, or media they think will work best for them.

G. Advertising developed with the rise of mass production in the late 19th century.

Answer 1

【答案】

【1】A

【2】C

【3】F

【4】D

【5】E

【解析】

試題分析：本文主要介紹了廣告業(yè)的發(fā)展歷程以及目前發(fā)展的狀態(tài)。

【1】A 根據(jù)前句Advertising is any means of bringing information to the public.廣告是一種給公眾提供信息的方法，它的最終目的是要賣出某個東西。只有A項和下句What is being presented to the public is usually a product or service, such as a car or camera.相一致。故A正確。

【2】C 根據(jù)第一句Advertising began with town criers in ancient Greece可以看出第二段介紹的是廣告業(yè)發(fā)展的歷史。選項里只有C項：古埃及人把廣告刻在石頭上與段落主題有關。

【3】F 根據(jù)本段首尾句For example, radio and television ads are costly.和Other forms of advertising include direct mail, e-mail, billboards…均說明本段敘述的是做廣告的方法，廣告要使用最有效的方法來出售自己的產(chǎn)品。故F項符合段落大意。

【4】D 根據(jù)第一句For the most part, they hire qualified agencies to create their advertising.大部分情況下，他們雇傭合格的代理商幫他們做廣告。本句正是對D項問句的回答。

【5】E 根據(jù)前兩句The Postal Service watches for fraudulent(欺騙性的) ads sent by mail. State and local governments also have watchdog agencies.可知廣告業(yè)面臨著各方面的監(jiān)管，如果有任何違法行為，都將受到懲罰。故E項符合上下文。