15.The US government has launched a website,Admongo,to help children think critically about the advertising aimed at them.It claims to provide visitors with an"education"through games and other entertainments.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo."Call me Haiz",he says upon arrival in a rocket ship that opens up with a crazy world inside it.The inventors say eight to twelve years old is the age kids develop their critical thinking abilities.Kids of that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things:to identify the advertiser,to know what the advertiser is really saying,and to know what the advertisement is trying to get the child to do.
Children learn these things through a video game.They create their own game character.There are different skin colors,hair styles,eye and mouth shapes,which are up to the kids.Then they begin a trip through ad-land,where there are ads on buses and billboards.The players have to find all the marketing in the neighborhood before they can move on to the next level.The game takes players everywhere ads can be found.It is a complete exploration of the world of marketing.
One such area is food marketing.The Federal Trade Commission (FTC) says it is a big business.The FTC estimates that food,drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people last year.
The FTC says children are important for three reasons.They buy products.They influence parents and caregivers to buy.And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value.First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
46.What is the best title of the text?B
A.The Guide of Admongo
B.An Education Website for Children
C.A Popular Online Video Game
D.A Website Aimed at Children
47.What's the purpose of Admongo?C
A.To attract the biggest market of buyers.
B.To teach children to tell poor products from good ones.
C.To help children know about advertising.
D.To oppose misleading advertising.
48.What can players do in the website game?A
A.Choose hair styles for their character.
B.Shop in a supermarket.
C.Eat in a fast-food restaurant.
D.Play with their peers during the trip.
49.Children are important for advertising because they areB.
A.important for the society
B.the most potential buyers
C.easily influenced by ads
D.easily affected by poor products
50.According to Michelle Obama,lots of food advertised for children areD.
A.healthy B.of high quality
C.yummy D.of low quality.
分析 本文介紹了一個教育孩子關于廣告方面知識的網(wǎng)站,以及網(wǎng)站里設置的各種活動.
解答 46.B 主旨大意題.根據(jù)文章第一段The US government has started a website,Admongo,to help children think critically about the advertising aimed at them.It claims to provide visitors with an"aducation"through games and other entertainment可知本文是關于教育孩子關于廣告方面知識的網(wǎng)站,故B 正確.
47.C 細節(jié)題.根據(jù)第一段第一句The US government has started a website,Admongo,to help children think critically about the advertising aimed at them.說明C 正確.
48.A 細節(jié)題.根據(jù)第五段第二行They can choose different skin colors,hair styles,eye and mouth shapes.說明他們可以為孩子設置外貌,故A正確.
49.B 細節(jié)題.根據(jù)文章倒數(shù)第二段They influence parents and caregivers to buy.And they are the future adult buyers of the products.說明孩子是未來的成年人,是潛在的消費者,故B正確.
50.D 推理題.根據(jù)文章最后一段A recent study says most advertising aimed at children is for foods of the lowest nutritional value.First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.說明奧巴馬的妻子認為現(xiàn)在的食物都是沒有說明營養(yǎng)價值的,故D正確.
點評 本文介紹了一個教育孩子關于廣告方面知識的網(wǎng)站.本文測試考生在閱讀基礎上的邏輯推理能力,要求考生根據(jù)文章所述事件的邏輯關系,對未說明的趨勢或結局作出合理的推斷;或根據(jù)作者所闡述的觀點理論,對文章未涉及的現(xiàn)象、事例給以解釋.考生首先要仔細閱讀短文,完整了解信息,準確把握作者觀點.