I was reading these intriguing stories behind a group of great logos in the world. Personally Nike is my favorite one—it's so simple. And I liked the stories behind them, which made me forget all other things. McDonald's, Apple, Mercedes Benz and Adidas own great logos as well，and they are among my very favorites.

Nike

In the Greek myth, Nike is the goddess of victory and the source of inspiration  for  soldiers. This  logo represents the wing in the famous statue of the Greek goddess. Nike's logo was designed by Carolyn Davidson in 1971 for $35，and was registered as a trademark in 1995.

McDonald's

The logo was designed in 1962 by Jim Schindler  to  resemble  the  archshaped  signs  on  the  side  of  the company's then walk­up hamburger stand. Later on, the two golden arches were combined together to form the M．The McDonald's name was added to the logo in 1968.

Apple

There  are  different  stories  behind Apple's logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne，and it described Sir Isaac Newton sitting under an apple tree. This logo didn't stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff's “rainbow apple”，a rainbow­colored silhouette(輪廓)of an  apple with a bite taken out of it. And then the rainbow­colored apple was replaced by the onecolored logo in 1998. It has not been changed so far.

Mercedes Benz

The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three­pointed star that represents its rule of the land，the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach's elder daughter, while Benz came as a result of a combination with Benz，Cie. and DMG in 1926.

Adidas

The  Adidas  logo, which  was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.

56．What does the author think of the stories of the great logos?

A. They are boring.

B. They are out of date.

C. They are attractive.

D. They are practical.

57．What does Nike's logo stand for?

A. The goddess of victory.

B. The source of inspiration for soldiers.

C. The statue of the Greek goddess.

D. The wing of the Greek goddess.

58．We can learn that Apple's present logo is ________.

A. the religious story of Adam and Eve

B. a bitten apple with only one color

C. Newton's sitting under an apple tree

D. the rainbow­colored bitten apple

59．Which of the following time orders describes the births of the great logos?

A. Mercedes Benz—McDonald's—Nike—Apple

B. Nike—McDonald's—Apple—Mercedes Benz

C. McDonald's—Apple—Nike—Mercedes Benz

D. Nike—Mercedes Benz—McDonald's—Apple

解析;細節(jié)理解題。由第一段中的intriguing stories和作者的話“我喜歡這些商標背后的故事，這些故事使我忘記了其他所有事情”判斷選C項。這些商標背后的故事很有吸引力。

答案;C

解析;細節(jié)理解題。從耐克的商標介紹可知，該商標代表的是希臘女神雕像上的翅膀。

答案;D

解析;推理判斷題。題干詢問的是蘋果目前的商標是什么。從蘋果商標部分的介紹可知，幾經(jīng)發(fā)展和變化，現(xiàn)在的蘋果商標是被咬了一口的單色蘋果。

答案;B

解析;細節(jié)理解題。從本文介紹的幾個著名商品的圖標誕生的順序看，首先是奔馳(1909年)，然后是麥當勞(1962年)，耐克(1971年)，蘋果公司第一個圖標產(chǎn)生于1976年。因此選A項。

答案;A

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