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Would you like to be a king or queen? To have people waiting on you hand and foot? Many
Americans experience this royal treatment every day. How? By being customers. The American
idea of customer service is to make each customer the center of attention. Need proof? Just listen
to the commercials. Most of them sound like the McDonald's ad: "We do it all for you." Actually,
not all stores in America roll out the red carpet for their customers. But wherever you go, good
customer service means making customers feel special.
People going shopping in America can expect to be treated with respect from the very beginning.
Most places don't have a "furniture street" or a "computer road" which allow you to compare prices
easily. Instead, people often "let their fingers do the walking" through the store hot lines. From the
first "hello", customers receive a satisfying response to their questions. This initial contact can help
them decide where to shop.
When customers get to the store, they are treated as honored guests. Customers don't usually find
store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and
offer to help them find what they want. In most stores, the clear signs that label each department make
shopping a breeze. Customers usually don't have to ask how much items cost, since prices are clearly
marked. And unless they're at a flea market or a yard sale, they don't bother trying to bargain.
When customers are ready to check out, they find the nearest and shortest checkout lane. But as
Murphy's Law would have it, whichever lane they get in, all the other lanes will move faster. Good
stores open new checkout lanes when the lanes get too long. Some even offer express lanes for
customers with 10 items or less. After they pay for their purchases, customers receive a smile and a
warm "thank you" from the clerk. Many stores even allow customers to take their shopping carts out
to the parking lot. That way, they don't have to carry heavy bags out to the car.
1. By quoting (引用) the McDonald's ad: "We do it all for you", the author intends to_______.
A. suggest that customers believe what commercials say deeply
B. show readers the American idea on good customer service
C. express all the stores pay much attention to the customers
D. persuade readers to choose the stores with ads correctly
2. In the USA, what may you do at first if you want to do some shopping?
A. To visit a professional street with lots of similar stores.
B. To compare prices in many shops in the same street.
C. To make phone calls and get better shopping choices.
D. To receive other customers' answers to the questions.
3. Which of the followings shows American stores offer convenience to customers in this passage?
A. The store clerks don't usually sit around watching TV or playing cards.
B. Some stores offer price bargain to the customers like a yard sale.
C. The clerks give customers a smile and a warm "thank you" after paying.
D. Some stores open new checkout lanes when the lanes are crowded.
4. Which of the following can be the best title of this passage?
A. Customer Service in America
B. Excellent Stores in America
C. Shopping Rules in America
D. Being King or Queen in America
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