Question

Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shops and restaurants in the USA. Very soon it spread to other parts of the world. Now it is becoming difficult to go shopping or eat a meal without listening to background music.

　　To begin with, background music was intended simply to create a soothing (舒適的) atmosphere. Recently, however, it's becoming a big business. An American marketing expert has shown that music can boost(提升) sales or increase factory production by as much as a third.

　　But it has to be the light music. Lively music has no effect at all on sales. Slow music can increase receipts(收入) by 34%. This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. Yet, slow music isn't always the answer. The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurant owners might be well advised to play faster music to keep the customers moving-unless, of course, the resulting indigestion(消化不良) leads to complaints.

1.Background music was first used ________.

A.in the cinemas and theatres in the USA

B.in the offices and hospitals in the USA

C.in the schools and churches in the USA

D.in the factories, shops and restaurants in the USA

2.An American marketing expert has found background music can __________.

A.increase sales or factory production

B.create a soothing atmosphere

C.make people slow down

D.make people forget their worries

3.Restaurant owners are advised to play ____ to increase overall sales.

A.lively music B.loud music

C.faster music D.slower music

 

Answer 1

1.D

2.A

3.C

【解析】

試題分析:如今人們會在很多地方都能聽到背景音樂，比如餐廳、商場等地方，背景音樂似乎是無害的，但是它卻能對人們產(chǎn)生很大影響。背景音樂最初是出現(xiàn)在美國的工廠、商場和飯店，研究人員發(fā)現(xiàn)背景音樂可以提高人們的購買欲，也能增加產(chǎn)量，隨后背景音樂遍及到了世界各地。

1. 細(xì)節(jié)理解題。根據(jù)文章首段Recorded background music first found its way into factories, shops and restaurants in the USA.可知背景音樂最先出現(xiàn)在美國，故答案選D。

2. 細(xì)節(jié)理解題。從文章第二段An American marketing expert has shown that music can boost(提升) sales or increase factory production by as much as a third.可以判斷A選項(xiàng)正確。

3. 細(xì)節(jié)理解題。根據(jù)文章末段So restaurant owners might be well advised to play faster music to keep the customers moving-unless,可知C選項(xiàng)正確。

考點(diǎn)：考查社會知識類短文閱讀。