To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the   50  .

Some are the   51   ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct   52   about the strength of your offer. If you need to reach the drivers, flyer (宣傳單) under windshield (擋風玻璃) wipers may have better effect than door-hangers. Imagine, how   53   if you hire someone to be a walking ad or launch a T-shirt advertising,   54  , you can print your products on T-shirts of your   55  . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more   56  .

More grand ways are as follows: virtual showroom. Build a website to   57   a virtual showroom. Use it when people call to ask   58   about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re   59   effective, and in the long run, cheap. Nothing is quite as powerful as a public   60   that seizes the public’s attention. You can invite a band to give a performance.
  61   , you can hire famous models to show it vividly.

Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t   62   the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.

Of course, word-of-mouth is the best way to promote your   63  . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the   64   is based on previous positive experiences.

50.   A. content             B. product                    C. individual          D. style

51.   A. strange              B. common                   C. amusing            D. perfect

52.   A. description        B. decision                   C. discussion          D. permission

53.   A. stupid               B. funny                       C. impressive         D. ridiculous

54.   A. that is              B. first of all                 C. as a result          D. generally speaking

55.   A. customers          B. employers                C. consumers         D. employees

56.   A. expensive          B. valueless                  C. popular             D. meaningless

57.   A. refer to             B. serve as                    C. stand for           D. keep off

58.   A. location            B. business-hours          C. salary                D. details

59. A. unbelievably      B. consequently             C. accidentally              D. occasionally

60.   A. speech                     B. sport                        C. debate               D. performance

61.   A. For example      B. Moreover                 C. However           D. To be exact

62.   A. create               B. change                            C. imagine             D. overuse

63.   A. production        B. friendship                 C. management      D. business

64.   A. information              B. relationship                     C. pronunciation    D. achievement

50. C      51. B      52. A      53. C      54. A      55. D      56. C      57. B      58. D      59. A

60. D      61. B      62. C      63. D      64. A

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科目：高中英語 來源： 題型：閱讀理解

There is an endless supply of stories about sleepwalkers (夢游者). People have been said to climb on roofs, solve mathematical problems, write music, walk through windows, and do murder in their sleep.

       In Revere, Massachusetts, a hundred policemen searched for a lost boy who left his home in his sleep and woke up five hours later on a strange sofa in a strange living room, with no idea how he had got there.

       At the University of Lowa, WWW.K**S*858$$U.COMa student was reported to have the habit of getting up in the middle of the night and walking three-quarters of a mile to the Lowa River. He would take a swim and then go back to his room to bed.

       An American expert on sleep claims (聲稱) that he has never seen a sleepwalker. He is said to know more about sleep than any other living man, and during the last thirty-five years he has lost a lot of sleep watching people sleep. He says, “Of course, I know that there are sleepwalkers because I have read about them in the newspapers. But none of my sleepers ever walked, and if I were to advertise for sleepwalkers for an experiment, I doubt whether I would get many takers (應(yīng)征者).”

       Sleepwalking, however, is a scientific reality. It is one of those strange things that sometimes look quite fantastic (怪誕的). Doctors say that sleepwalking is much more common than is generally supposed. Many sleepwalkers do not try to find help and their sleepwalking is never recorded.

Generally speaking, sleepwalkers are people who ________.

      A. climb on roofs                                B. walk through windows

       C. do fantastic things during their sleep                      D. walk in a half-awake state

It was reported that a boy ________.

      A. was found on a strange sofa, telling how he had got there

       B. slept in his own room but woke up in a strange room

       C. lost his way five hours after he left home

       D. was searched for by policemen when he lost his way

There was a college student who got into the habit of ________.

      A. getting up in the middle of the night and walking down to the river

       B. walking three-quarters of a mile every day

       C. swimming in the Lowa River before going to bed

       D. walking about before he went to bed

Why do people think sleepwalking is nothing but a fantastic thing which doesn’t have any explanation?

      A. It is so common that it needn’t be recorded.

       B. Scientists take no interest in it.

       C. Most sleepwalkers do not seek help for their problem.

       D. No records about it have been made.

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科目：高中英語 來源：2015屆浙江省寧波市高二上學(xué)期期中考試英語試卷（解析版） 題型：單項填空

---I need to advertise for a roommate for next term.

---_______ ? Mary is interested.

A. Why bother           B. Why not                  C. So what                            D. What for

 

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科目：高中英語 來源：2012-2013學(xué)年湖南省高三第五次月考英語卷（解析版） 題型：閱讀理解

 

The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

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The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.

Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.

The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.

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The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.

A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.

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C．easily influenced by ads                  D．easily affected by poor products

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“I think this is a very good step forward. It’s not the end of the journey but it’s a good way down the road,” said Margo Wootan, Nutrition Policy Director at the nonprofit Center for Science in the Public Interest.

Since the FTC first publicly raised the issue in 2005, many of the companies have started selling products with better nutrition in mind. The companies hope their self-regulation efforts — organized through the Council of Better Business Bureaus — will fend off any new and more strict federal regulation.

Parents are happy to see new rules that restrict the use of cartoon characters such as Shrek, Dora the Explorer and SpongeBob SquarePants. “It catches their eyes when you’re shopping,” said Josephine Thomas, a mother of three boys who lives in Manhattan. “As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need. That’s one of the biggest problems when you go shopping.” That’s one reason the food companies have said they will now only use licensed characters to advertise their “better for you” products.

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A．promote sales across the country

B．limit advertising to children under the age of 12

C．meet increasing demands from kids

D．a(chǎn)dapt to the new federal regulations

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A．may still use cartoon characters in advertising

B．a(chǎn)re going to stop advertising to children under 12

C．Would like to continue the cooperation with entertainment media

D．will make food and drink specially for fat kids

3.What of the following can best describe the underlined words “fend off”?

A．prevent ... from happening

B．draw up or work out

C．pay attention to

D．give a warm welcome to

4.What does Josephine Thomas advise in the last paragraph?

A．kids spend too much on unhealthy food

B．parents are strict about their kids’ food choice

C．“better for you” products are popular with kids

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科目：高中英語 來源：江蘇省2009-2010學(xué)年度高一下學(xué)期期中考試英語試卷 題型：閱讀理解

第三部分閱讀理解 (共15小題；每小題2分，滿分30分)

請認真閱讀下列短文，從短文后各題所給的A、B、C、D四個選項中，選出最佳選項，并在答題卡上將該項涂黑。

A “blogger” is a person who writes on an Internet website called a “blog”. The word “blog” is a short way of saying “web log”, or “personal website”. Anyone can start a blog, and they can write about anything they like.

There are millions of blogs on the Internet today. They provide news, information and ideas to the people who read them. They contain links to other websites. And they provide a place for people to write their ideas and react to the ideas of others.

A research company called Perseus has studied more than 3,000 web logs. It says that blogs are most popular with teenage girls. They use them to let their friends know what is happening in their lives. The study also says that more than 100,000 bloggers stopped taking part in the activity after a year.

However, some people develop serious blogs to present political and other ideas. For example, the Republican and Democratic parties in the southern state of Kentucky recently started their own blogs. And American companies are beginning to use blogs to advertise their products.

At the same time, some long-standing blogs have ended. Last week, blogging leader Dave Winer closed his free blog service “weblogs.com”. He said the site became too costly to continue. He started the blog four years ago, and thousands of people had written on it. They are now upset because they did not know that the site was closed.

One blog that is still going strong is called Rebecca’s Pocket. Rebecca Blood created the website in 1999. She wrote about the history of blogs on the site. That article led to a book called The Weblog Handbook. It has been translated into four languages so far.

Miss Blood says Rebecca’s Pocket gets about thirty thousand visitors a month. She writes about anything and everything—politics, culture and movies. She recently provided medical advice. And she wrote about how to prevent being stolen from online bank accounts.

1. The text is mainly written to ________.

A. introduce an Internet website called “blog”     B. tell readers about blogs    

C. introduce a short way of saying “web log”      D. tell readers how to write blogs

2. From the text we can learn that blogs cover almost everything except ________.

A. different ideas                                             B. medical advice

C. advertisements                                             D. account passwords

3. Which of the following statements is NOT true according to the text?

A. Politicians don’t use blogs at all.

B. A lot of bloggers no longer write or read blogs.

C. Those who like to use blogs are mostly teenage girls.

D. Dave Winer closed his “weblogs.com” because of the money shortage.

4. The reason why Rebecca’s Pocket is still going strong is that ________.

A. it was created by a woman                                   B. it is about the history of blogs

C. it provides useful information and advice       

D. it has editions in at least four different languages

 

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