As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.

Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets ( 超市), for example, is to interview(采訪) customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.

Another way to get information from customers is to give them something.  For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

1. The text is designed for _______

A. mangers              B. salesmen            C. researchers         D. customers

2. Which of the following can help managers get useful information?

A. Visiting customers themselves.                  

B. Giving customers free food on the street.

C. Visiting parks as ordinary customers.         

D. Asking customers questions at supermarkets.

3. What does the word "this" underlined in the last sentence refer to?

A. Visiting Disneyland.                        B. Wearing attractive clothes.

C. Acting Mickey Mouse.                     D. Dressing up and walking around.

4. The main idea of the text is _________.

A. how to do market research   

B. how to develop marketing strategies

C. how to find out customers' social needs

D. how to encourage customers to spend more money

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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解

One of Britain's leading fee-paying schools, Wellington College, is to offer classes on happiness to fight against the negative influences in society caused by materialism (功利主義) and celebrity obsession (名譽(yù)崇拜), its headteacher announced.

Wellington school was founded in 1853 and currently has 750 boys aged 13 to 18 and 50 girls aged 16 plus. Fees range from 6,132 pounds per term for day pupils to 7,665 pounds per term for boarders.

"We are introducing classes on happiness," said Anthony Seldon, master of Wellington College. "We have been focusing too much on academics (學(xué)術(shù)) and missing something far more important."

A psychologist will oversee a pilot project teaching "happiness lessons" from the start of the next academic year. Pupils aged 14 to 16 will be given one lesson a week, learning skills such as how to manage relationships, physical and mental health, negative emotions and how to achieve one's ambitions.

The college's religious education staff will teach the course as a complement to, rather than a substitute for, usual religious education classes, said Seldon, who is also a political critic and author.

"To me, the most important job of any school is to turn out young men and women who are happy and secure (可靠的)." explained Seldon. "Celebrity, money and possessions are too often the touchstones for teenagers and yet these are not where happiness lies. Our children need to know that as societies become richer, they don't become happier -- a fact regularly shown by social science research."

5．Wellington school is to offer students classes on happiness because _____.

    A．students want to learn more about materialism and celebrity obsession

    B．students have poor knowledge about materialism and celebrity obsession

    C．students are often unhappy about the courses taught at school

    D．the school wants to smooth away the bad effects caused by materialism and celebrity obsession

6．Which statement is true according to the text?

    A．Wellington College has been focusing much attention on happiness lessons.

    B．Science research shows that the richer people are, the happier they will become.

    C．British teenagers often judge things by celebrity, money and possessions.

    D．Happiness lessons will take the place of religious education classes in college.

7．In happiness lessons, students learn the following except _____.

    A．how to get along with others

    B．how to become wealthy and famous

    C．how to get rid of negative emotion

    D．how to keep healthy both in physical and mental ways

8．The passage mainly talks about _____.

    A．new classes on happiness for British students

    B．something about Willington College 

    C．the British education system

    D．British teenagers’ attitude to life

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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解

As societies develop,their members start to see things not so much according to what they need,but according to what they want.When people have enough money,these wants become demands.

Now,it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略).There are various ways of doing this.One way at supermarkets(超市),for example,is to interview(采訪)customers while they’re doing their shopping.They can be asked what they prefer to buy and then the results of the research can be studied.This provides information on which to base future marketing strategies.It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public,as if they were ordinary customers,to get an idea of how customers act.

Another way to get information from customers is to give them something.For example,some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing.As well as being a good way of attracting customers into the restaurants to spend their money,it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

The text is designed for ________.

A.managers                                                     B.salesmen

C.researchers                                                   D.customers

Which of the following can help managers get useful information?

A.Visiting customers themselves.

B.Giving customers free food on the street.

C.Visiting parks as ordinary customers.

D.Asking customers questions at supermarkets.

What does the word“this”underlined in the last sentence refer to?

A.Visiting Disneyland.

B.Wearing attractive clothes.

C.Acting Mickey Mouse.

D.Dressing up and walking around.

The main idea of the text is ________.

A.how to do market research

B.how to develop marketing strategies

C.how to find out customers’ social needs

D.how to encourage customers to spend more money

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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解

As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.

Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets ( 超市), for example, is to interview(采訪) customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.

Another way to get information from customers is to give them something.  For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

The text is designed for _______

     A. managers          B. salesmen            C. researchers          D. customers

Which of the following can help managers get useful information?

     A. Visiting customers themselves.                 B. Giving customers free food on the street.

     C. Visiting parks as ordinary customers.        D. Asking customers questions at supermarkets.

What does the word "this" underlined in the last sentence refer to?

     A. Visiting Disneyland.                     B. Wearing attractive clothes.

     C. Acting Mickey Mouse.                   D. Dressing up and walking around.

The main idea of the text is _________.

    A. how to do market research                  B. how to develop marketing strategies

    C. how to find out customers' social needs   D. how to encourage customers to spend more money

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科目：高中英語(yǔ) 來(lái)源：2012-2013學(xué)年山西省臨汾一中高二下學(xué)期期中考試英語(yǔ)試卷（帶解析） 題型：閱讀理解

As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
【小題1】The text is designed for _______

A．customersB．salesmen C．researchersD．managers
【小題2】Which of the following can help managers get useful information?
A．Visiting customers themselves.
B．Giving customers free food on the street.
C．Visiting parks as ordinary customers.
D．Asking customers questions at supermarkets.
【小題3】What does the word "this" underlined in the last sentence refer to?
A．Visiting Disneyland.B．Wearing attractive clothes.
C．Acting Mickey Mouse. D．Dressing up and walking around.
【小題4】The main idea of the text is _________.
A．how to find out customers' social needs
B．how to develop marketing strategies
C．how to do market research
D．how to encourage customers to spend more money

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科目：高中英語(yǔ) 來(lái)源：2007年高考安徽卷英語(yǔ)試題 題型：閱讀理解

As societies develop,their members start to see things not so much according to what they need,but according to what they want.When people have enough money,these wants become demands.
Now,it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略).There are various ways of doing this.One way at supermarkets(超市),for example,is to interview(采訪)customers while they’re doing their shopping.They can be asked what they prefer to buy and then the results of the research can be studied.This provides information on which to base future marketing strategies.It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public,as if they were ordinary customers,to get an idea of how customers act.
Another way to get information from customers is to give them something.For example,some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing.As well as being a good way of attracting customers into the restaurants to spend their money,it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
【小題1】The text is designed for ________.

A．managersB．salesmen
C．researchersD．customers
【小題2】Which of the following can help managers get useful information?
A．Visiting customers themselves.
B．Giving customers free food on the street.
C．Visiting parks as ordinary customers.
D．Asking customers questions at supermarkets.
【小題3】What does the word“this”underlined in the last sentence refer to?
A．Visiting Disneyland.
B．Wearing attractive clothes.
C．Acting Mickey Mouse.
D．Dressing up and walking around.
【小題4】The main idea of the text is ________.
A．how to do market research
B．how to develop marketing strategies
C．how to find out customers’ social needs
D．how to encourage customers to spend more money

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