8．In ancient Egypt，a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment．Modern businesses have been following his lead，with more tactics（策略）．
One tactic involves where to display the goods．Foe example，stores place fruits and vegetables in the first section．They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip．In department stores，section is generally next to the women's cosmetics（化妝品） section：while the shop assistant is going back to find the right size shoe，bored customers are likely to wander over cosmetics they might want to try later．
Besides，businesses seek to appeal to customers'senses．Stores notice that the smell of baked goods encourages shopping，they make their own bread each morning and then fan the bread smell into the store throughout the day．Music sells goods，too．Researchers in Britain found that when French music was played，sales of French wine went up．
When it comes to the selling of houses，businesses also use highly rewarding tactics．They find that customers make decision in the first few second upon walking in the door，and turn it into a business opportunity．A California builder designed the structure of its houses smartly．When entering the house，the customer would see the Pacific Ocean through the windows，and then the poll through an open stairway leading to the lower level．The instant view of water on both levels helped sell these $10 million houses．
40．Why do stores usually display fruits and vegetables in the first section？C
A．To save customers times．
B．To show they are high quality foods．
C．To help sell junk food．
D．To sell them at discount prices．
41．According to Paragraph 3，which of the following encourages customers to buy？D
A．Opening the store early in the morning．
B．Displaying British wines next to French ones．
C．Inviting customers to play music．
D．Filling the store with the smell of fresh bread．
42．What is the California builder's story intended to prove？D
A．The house structure is a key factor customers consider．
B．The more costly the house is，the better it sells．
C．An ocean view is much to the customers'taste．
D．A good first impression increases sales．
43．What is the main purpose of the passage？A
A．To explain how businesses turn people into their customers．
B．To introduces how businesses have grown from the past．
C．To report researches on customer behavior．
D．To show dishonest business practices．
分析 本文是說明文，主要解釋為什么要水果放要店里的最顯眼的位置，目的是促進后面的商業(yè)交易，作者介紹了幾種吸引顧客的策略，包括商品的擺放、氣味、背景音樂等．
解答 40．C 考查細節(jié)理解 根據(jù)第二段提到"They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip"為了是能夠在稍后賣出那些垃圾品，故選C．
41．D 考查細節(jié)理解 根據(jù)第三段提到"Stores notice that the smell of baked goods encourages shopping，they make their own bread each morning and then fan the bread smell into the store throughout the day．"可知，烤面包的味道能促進購物，因此他們讓面包味充滿著整個商店，故選D．
42．D 考查推理判斷 根據(jù)最后一段提到"When entering the house，the customer would see the Pacific Ocean through the windows，and then the poll through an open stairway leading to the lower level．The instant view of water on both levels helped sell these $10 million houses．"可知，當人們進入房間，看到窗外的太平洋和游泳池時，銷售業(yè)績增長，故選D．
43．A 考查寫作目的 本文在解釋為什么水果要放在店里的最顯眼的位置，目的是促進后面的商業(yè)交易，故選A．
點評 解答細節(jié)理解題時，一個常用的方法就是運用定位法，即根據(jù)題干和選項中的關(guān)鍵詞從原文中找到相關(guān)的句子，與選項進行比較從而確定答案；推理判斷題既要求學生透過文章表面文字信息推測文章隱含意思，又要求學生對作者的態(tài)度、意圖及文章細節(jié)的發(fā)展作正確的推理判斷，力求從作者的角度去考慮，不要固守自己的看法或觀點．
