The editor must never forget that the success of any newspaper depends on advertising. He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to attract local readers, the businessmen are thankful for the opportunity to keep their products in the public eye.
Local newspapers do not often comment on problems of national importance and editors rarely take sides on political questions. But they can often be of service to the community in expressing public feeling on local issues. A newspaper can sometimes persuade the council to take action to provide better shopping facilities, improve transport in the area and preserve local monuments and places of interest.
These papers often sound rather dull and it seems surprising that they all make a profit, but for many people in small towns and villages the death of someone known to them or the fix of traffic lights at a busy corner nearby can sometimes be more important than a disaster in a foreign country.
1. What should the editor remember according to the first paragraph?
A. Money. B. Newspaper.
C. People. D. Advertising.
2. What is the local newspapers' attitude on national political questions?
A. They seldom have their own ideas.
B. They often express their ideas.
C. They are against one side.
D. They are for another side.
3. Do businessmen like the local newspapers?
A. No, they are for business.
B. Yes, from the advertising on the newspapers they can sell well.
C. Yes, they can write for the newspaper.
D. No, they can't get much money from the newspaper.
4. A local newspaper can persuade the council ________.
A. to provide better shopping facilities
B. to preserve local monuments
C. to improve transport in the area
D. all above
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科目:高中英語(yǔ) 來(lái)源: 題型:051
閱讀理解
The United States: Fliers may want to have their tickets in hand before catching their planes, but the airline companies are doing everything they can to bring forward cost-saving ticketless flight—no paper needed, just a ticket number and a photo ID (帶照片的身份證).
Anyone who buys a Northwest E-ticket through the airline's computer service by June 16 will get an award (獎(jiǎng)勵(lì)). Next time you fly, you can buy another ticket for a friend for $ 99, good anywhere in the US or Canada through Feb. 12, 2000, along with the lowest ticket prices. Some airlines offer extra frequent-flier miles for the ticket less crowd. And there are rising punishments for paper lovers. American, Northwest, United, and last week, US Airways have raised the cost for lost ticket replacement (替換) to $ 70 from either $ 60 or $ 50. The airlines insist that the increase in price is not meant to push travelers toward E-tickets but only covers the increasing cost of replacing and tracking a missing ticket.
1.Why is the new ticketless flight introduced?
A. it is cheaper for air travelers.
B. It helps reduce the cost for airlines.
C. It can use computer fliers to plan air traveling.
D. It helps prevent fliers from losing their tickets.
2.To encourage people to take ticketless flights, the airlines ________.
A. sell their tickets for $ 99 from June to February the following year
B. let travelers go to both the US and Canada with the same tickets
C. allow each other traveler to have an extra $ 99 ticket for a friend of theirs
D. offer ticketless travelers free miles to fly in the US
3.Who are the paper lovers mentioned in the text?
A. People who like to have paper airplane tickets.
B. People who love paper products of various kinds.
C. People who travel with paper on a plane.
D. People who have lost their tickets and buy a second one.
4.The airline companies say that they have raised the lost-ticket replacement price in order to ________.
A. attract travelers to take ticketless flights
B. punish those who insist on using paper tickets
C. do better than other airline companies
D. pay for the work to deal with lost tickets
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