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As China's middle class grows, the demand for entertainment(娛樂)is being met with a rise in cinema construction.300 million people are said to be able to afford movie tickets in China.
There has been a sharp rise in movie production in recent years in China.And the Chinese are becoming enthusiastic movie goers.
Recently, director(導演)Dayyan Eng brought Hollywood actor Kevin Spacey to China to shoot a comedy.Eng says the multi-million dollar investment(投資)in the film shows that the number of Chinese into movies is on the rise.“More people in the big cities are watching movies,” Eng said.“My feeling is, you know, more and more of the people there get a taste of other types of movies out there.”
China's economy has been developing at a fast speed.More income means a greater demand for entertainment.In 2009, box office income grew by 43 percent to $1 billion.And that makes movie theaters-in shopping malls-an attractive investment.
Shopping centers are huge in China.Fifty-thousand square meters is considered a tiny shopping center, which anywhere else in the world is considered a pretty big center.So, a shopping center covering 100,000 square meters has a large number of shoppers every day, of whom many are probably movie fans.
Today, China has only 4,000 cinemas.That's one for every 75,000 moviegoers, just one-tenth the number of cinemas in the United States.So there's a demand for cinemas in China.The government expects there to be a 61% jump in ticket sales in 2011.
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