Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (營業(yè)額) .
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
小題1:Which was one of the problems Sparrow faced before Pearson became CEO?
A．The number of its customers was declining
B．Its customers found the food unhealthy
C．It was in need of financial support
D．Most of its restaurants were closed
小題2:What does the underlined word “them” in Paragraph 2 refer to?
A．Customers of Sparrow restaurants B．Sparrow restaurants
C．Customers of other fast-food chainsD．other fast-food chains
小題3:For what purpose did Pearson start the advertising campaign?
A．To build a good relationship with the public
B．To stress the unusual tradition of Sparrow
C．To lean about customers’ spending power.
D．To meet the challenge from Marcy’s restaurants.
小題4:The TV ads of Sparrow ________ .
A．changed people’s views on pop stars
B．a(chǎn)mused the public with original songs
C．focused on the superiority of its products
D．influenced the eating habits of the audience
小題5:What was Pearson’s achievement as a CEO?
A．He managed to pay off Sparrow’s debts.
B．He made Sparrow much more competitive
C．He helped Sparrow take over a company
D．He improved the welfare of Sparrow employees

小題1:C
小題2:D
小題3:A
小題4:B
小題5:B

小題1:細節(jié)理解題。根據(jù)首段末句“And to make matters worse, its new owner had no plans to give it the funds it required”可知答案為C。
小題2:詞義猜測題。根據(jù)單詞所在的語境句“consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them”可知，while表示對比，前后句結(jié)構(gòu)相似：那些Sparrow的顧客對Sparrow連鎖很支持，而其他快餐食物連鎖的顧客卻不愿意離開它們。顯然，此處的它們即是指其他快餐連鎖。
小題3:細節(jié)理解題。根據(jù)第三段話“Such an attempt to establish a positive relationship between a company and the general public was unusual for that time”可知，他所做廣告的目的是建立公司與公眾的良好關(guān)系。故選A。
小題4:細節(jié)理解題。根據(jù)倒數(shù)第三段話“The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars”可知答案為B。
小題5:細節(jié)理解題。根據(jù)文章末段“These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated”可知，他的努力是成功的，使公司更具競爭力。故答案選B
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科目：高中英語 來源：不詳 題型：完形填空

My little son Logan had cerebral palsy(腦癱). I should thank Tri-North Buiders, in which I was working, for   36 him. Four years ago, Tri-North Buiders   37 a daycare center called Little Buiders Day School. Little Buiders had 10   38  ranging in age from 6 weeks to 5 years, with three full-time teachers and a part-time teacher   39  there. All the four teachers helped Logan with his daily   40 , including feeding, walking and playing.
  41  Logan couldn’t speak, the teachers   42  with him through pictures. Logan was then   43  in all activities, such as art projects, plays, field trips, ect . Many things were centered   44 Logan.
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A．keeping up withB．taking care ofC．making use ofD．keeping in touch with
小題2:
A．wantedB．producedC．openedD．made
小題3:
A．teachersB．childrenC．nursesD．cleaners
小題4:
A．helping outB．showing offC．staying upD．looking out
小題5:
A．serviceB．interestsC．responsibilitiesD．a(chǎn)ctivities
小題6:
A．AlthoughB．OnceC．WhenD．If
小題7:
A．taughtB．discussedC．a(chǎn)rguedD．communicated
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A．includedB．refusedC．preventedD．examined
小題9:
A．besideB．a(chǎn)roundC．inD．towards
小題10:
A．wiseB．naughtyC．normalD．tall
小題11:
A．usefulB．successfulC．perfectD．important
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A．introducedB．changedC．a(chǎn)cceptedD．cheered
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A．ideasB．wordsC．noisesD．needs
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A．think highly ofB．prepare forC．get along withD．make fun of
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A．neverB．sometimesC．hardlyD．only
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A．strangeB．commonC．fairD．necessary
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A．carefullyB．quietlyC．wellD．hard
小題18:
A．toB．a(chǎn)tC．ofD．for
小題19:
A．waysB．costsC．meansD．sides
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科目：高中英語 來源：不詳 題型：完形填空

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She didn’t live in a big house or have expensive things, but I never  38  it; I just knew she loved me and I loved her back.
We had lived, for a time, next door to her  39  my father was away during World War II.
Granny had never had very much in the way of  40  or material things. But it was the little things she gave me that had always  41 . Things like letting me dip my fingers in the sugar bowl or the coffee she let me drink from her  42_. She allowed me to sit on top of her kitchen table to enjoy those privileges.
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She didn’t have much;  45  did we. But she did something for my brother and me. I will always remember she  46  her pennies in a glass jar. I am sure Granny could have used those pennies herself  47  she saved them to give us when we came to  48  her.
I don’t remember how much we  49  on our visits, nor was the  50  important. It was the idea that she remembered us, and cared about us, when we were away from her.
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A．longingB．tastingC．dissatisfyingD．worrying
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A．whileB．ifC．unlessD．though
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A．houseB．carC．moneyD．possession
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A．jarB．glassC．bottle D．cup
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A．birthdayB．deathC．a(chǎn)ccidentD．change
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A．soB．a(chǎn)ndC．neitherD．however
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A．hidB．discoveredC．savedD．liked
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A．sinceB．orC．becauseD．but
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A．spentB．wastedC．collectedD．counted
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A．pennyB．timeC．moneyD．a(chǎn)mount
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A．memoriesB．a(chǎn)dventuresC．friendshipsD．a(chǎn)chievements
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A．brightB．warmC．sadD．interesting
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A．bottleB．jarC．tableD．penny
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A．a(chǎn)nywhere B．nowhereC．somewhereD．everywhere
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On Sunday Feb 10, 2013, I was preparing to celebrate Chinese New Year again – in London’s Chinatown.
It was raining. It was cold. But ever since I left Beijing in August, I had promised myself I would celebrate Chinese New Year – if only to help with my Beijing “homesickness”.
Central London was dressed up for the occasion. There was a stage for a big fireworks display for the evening. Even so, it wasn’t like my real Beijing chunjie.
Even buying a baozi didn’t cheer me up. It cost about 10 times as much as the real thing does in Beijing and got stuck to its rain-ruined paper bag.
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I even watched the fireworks on TV. After all, why face the British weather when I can bring China home in one bite?
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C．a(chǎn) bit comfortable D．very depressed
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C．Keeping Open-Minded
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A．they were expected to follow the green fad
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D．they needed to perform unusual green tasks
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B．They ignored others’ ungreen behaviour.
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科目：高中英語 來源：不詳 題型：完形填空

A Leap（跳躍）to Honor
Leaping on a narrow balance beam（平衡木） is not easy. But Lola Walter, a 13-year-old gymnast, is an expert at it.
To perfect her skills, Lola   36   for four hours a day, five days a week. At the state championships in March, she finished seventh out of 16 girls.
That’s especially impressive,          37    she is legally blind, born with a rare condition that causes her eyes to shift constantly. She often sees double and can’t _38   how far away things are.
When she was little, her mom   39  that even though she couldn’t see         40   , she was fearless. So her mom signed her up for gymnastics when she was three. She loved the    41    right away and gymnastics became her favorite.
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She likes the determination it takes to do the sport. Her biggest          44_ is the balance beam. Because she has double vision, she often sees two beams. She must use her sense of touch to help her during her routine. Sometimes she even closes her eyes. “You have to          45_ your mind that it’ll take you where you want to go,” says Lola.
To be a top-level gymnast, one must be brave. The beam is probably the most   46  for anyone because it’s four inches wide. At the state competition, Lola didn’t fall      47  the beam. In fact, she got an 8.1 out of 10---- her highest score yet.
Lola doesn’t want to be          48    differently from the other girls on her team. At the competitions, the judges don’t know about her vision _49 _. She doesn’t tell them, because she doesn’t think they need to know. Her mom is amazed by her _50          attitude.
Lola never thinks about   51__. She is presently at level 7 while the highest is level 10 in gymnastics. Her   52         is to reach level 9. She says she wants to be a gymnastics coach to pass down what she’s learned to other kids    53  she grew up.
Lola is   54  of all her hard work and success. She says it’s helped her overcome problems in her life outside gymnastics, too. Her   55        for others is “just believe yourself”.
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A．positiveB．friendlyC．flexibleD．caution
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A．standardB．rangeC．viewD．goal
小題18:
A．untilB．a(chǎn)sC．whenD．before
小題19:
A．proudB．tiredC．a(chǎn)shamed D．confident
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科目：高中英語 來源：不詳 題型：閱讀理解

I still remember --- my hands and my fingers still remember --- what used to lie in store for us on our return to school from the holidays. The trees in the school yard would be in full leaf again and the old leaves would be lying around like a muddy sea of leaves.
“Get that all swept up!” the headmaster would tell us. “I want the whole place cleaned up, at once!” There was enough work there, to last over a week. Especially since the only tools with which we were provided were our hands, our fingers, our nails. “Now see that it’s done properly, and be quick about it,” the headmaster would say to the older pupils, “or you’ll have to answer for it!”
So at an order from the older boys we would all line up like peanuts about to cut and gather in crops. If the work was not going as quickly as the headmaster expected, the big boys, instead of giving us a helping hand, used to find it simpler to beat us with branches pulled from the trees. In order to avoid these blows, we used to bribe(賄賂) the older boys with the juicy cakes we used to bring for our midday meal. And if we happened to have any money on us, the coins changed hands at once. If we did not do this, if we were afraid of going home with an empty stomach or an empty purse, the blows were redoubled. They hit us so violently and with such evil enjoyment that even a deaf and dumb person would have realized that we were being whipped so much not to make us work harder, but rather to beat us into a state of obedience(服從) in which we would be only too glad to give up our food and money.
Occasionally one of us, worn out by such calculated cruelty, would have the courage to complain to the headmaster. He would of course be very angry, but the punishment he gave the older boys was always very small --- nothing compared to what they had done to us. And the fact is that however much we complained, our situation did not improve in the slightest. Perhaps we should have let our parents know what was going on, but somehow we never dreamed of doing so; I don’t know whether it was loyalty or pride that kept us silent, but I can see now that we were foolish to keep quiet about it, for such beating were completely foreign to our nature.
小題1:The statement “my hands and my fingers still remember” (Para.1) means that___________.
A．the author’s hands were severely injured in the cleaning up
B．the author seldom did such hard work as the cleaning up
C．the author was bullied by the big boys in the cleaning up
D．the author’s hands were his only tool for the cleaning
小題2:The headmaster asked the older boys to_____________.
A．beat those who worked slowly
B．treat the small boys as peanuts
C．take charge of the process of the cleaning
D．do the cleaning all by themselves
小題3:According to Para. 3, if the author had any money on him, he most probably_________.
A．gave it to the big boys so as to please them
B．gave it as a bride to the headmaster
C．spent it all on his midday meal
D．spent it buying midday meals for the big boys
小題4:When receiving complaints, the headmaster would deal with the big boys by means of _________.
A．slight punishment B．strict criticism
C．complete indifferenceD．good beating

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科目：高中英語 來源：不詳 題型：完形填空

Many of us learn valuable lessons from our patients. I was  36  to learn one early in my career as a nurse. I have  37  her name, but she has influenced the way I treat many other patients.
I was working the 3-11 pm shift at a small hospital at that time. The patient was a 42-year-old woman who had  38  a heart attack. She was expected to stay in  39  for about two weeks before being sent home. She was  40  that she could not see her three young children. We did not  41  children into a hospital in those days.
Every evening, we would  42  our children. I had one daughter and I loved her so much that I could not  43  not seeing her every day. The patient was getting  44  and we both knew it wouldn’t be long before she would be home  45  her little ones again.
About a week later, she  46  me to sit with her for a while. I held her hand and she told me she was  47  and thought she might not see her kids again. I tried to let her know that her  48  so far had been great. It was 10:30 pm, almost time for the  49  of my work. I told her I had to hand in my 50  and that I would come back to her room.
Then I  51  with my friends. It wasn’t until I had got home that I realized I had forgotten to keep my promise. “That’s OK,” I thought, “I will spend  52  time with her tomorrow.”
The next day I was told that she had  53  at midnight. She wanted company and I let her down. She left the world quietly. If I had stayed in her room, would she be home surrounded by her  54  right now? I would never know. What I do know is this: I have  55  every patient’s request since that night.
小題1:
A．fortunateB．a(chǎn)fraid C．smart D．brave
小題2:
A．replacedB．spread C．a(chǎn)sked D．forgotten
小題3:
A．treated B．suffered C．checked D．damaged
小題4:
A．townB．school C．room D．hospital
小題5:
A．delightedB．calmC．upset D．hopeful
小題6:
A．needB．a(chǎn)llowC．pull D．force
小題7:
A．talk aboutB．look afterC．play with D．deal with
小題8:
A．imagine B．a(chǎn)voidC．enjoy D．practice
小題9:
A．fatterB．betterC．warmer D．older
小題10:
A．betweenB．a(chǎn)gainst C．with D．on
小題11:
A．a(chǎn)skedB．paid C．permitted D．ordered
小題12:
A．relaxedB．scared C．confident D．honest
小題13:
A．a(chǎn)ttitudeB．methodC．progress D．idea
小題14:
A．developmentB．period C．change D．end
小題15:
A．homeworkB．report C．design D．drawing
小題16:
A．a(chǎn)rgued B．a(chǎn)rrived C．boarded D．left
小題17:
A．extraB．useful C．valuable D．little
小題18:
A．diedB．disappearedC．escaped D．a(chǎn)greed
小題19:
A．kidsB．patientsC．nurses D．doctors
小題20:
A．learned fromB．looked for C．cared aboutD．made up

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