Money spent on advertising is money spent as well as any I know of. It selves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and so making it possible to provide for export at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor article more than once. If you see an article frequently advertised, it is the proof I know that the article does what is promised for it, and that it has good value.
Advertising does more for the good of the public than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
If its message were nothing but information, that would be difficult to get more people to buy, for even a detail such as the choice of the color of a shirt is a bit persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
小題1:By the first sentence of the passage the writer means that     .
A．he is fairly familiar with the cost of advertising
B．everybody knows well that advertising is a waste of money
C．a(chǎn)dvertising costs more money than everything else
D．money spent on advertising is worth while
小題2:In the passage, which of the following is NOT included in the advantages of advertising?
A．Getting greater fame.B．Providing more jobs.
C．Raising living standards.D．Reducing newspaper cost.
小題3:The author thinks that the well-known TV person is         .
A．quite right in passing his judgment on advertising
B．interested in nothing but the buyer’s attention
C．correct in telling the difference between persuasion and information
D．obviously unfair in his views on advertising
小題4:In the author’ opinion    .
A．a(chǎn)dvertising can seldom bring material benefit to man by providing information
B．a(chǎn)dvertising informs people of new ideas rather than wins them over
C．there is nothing wrong with advertising in persuading the buyer
D．the buyer is not interested in getting information from an advertisement

小題1:D
小題2:A
小題3:D
小題4:C

小題1:主旨大意題。這句話可直譯為：將錢(qián)花在廣告上是我所知道的好的花錢(qián)方式之一。意為：將錢(qián)花在廣告上好或很值(worthwhile)。
　　該句的非比較級(jí)形式為：Money spent on advertising is money spent well.在該句中，any指任何一種好的花錢(qián)方式(any money spent well)；know of意為：知道，所了解到的。其實(shí)，該句所陳述的內(nèi)容不僅是第一段的主題思想，也是全文旨在說(shuō)明的問(wèn)題。在第一段的其他部分，作者就列舉了合理的廣告帶來(lái)的諸多方面的益處。
　　A意為：他對(duì)廣告的價(jià)格了如指掌。這顯然不對(duì)。
　　B意為：眾人皆知做廣告很費(fèi)錢(qián)(money consuming)，即：做廣告很貴。
　　C意為：像做其他事一樣，做廣告要花錢(qián)。
小題2:細(xì)節(jié)題。
A意為：獲得更大知名度。這是原文所未提到的。原文第一段歷數(shù)了廣告所帶來(lái)的諸多益處。它直接有助于產(chǎn)品以合理價(jià)格迅速銷(xiāo)出(distribution)，在穩(wěn)定國(guó)內(nèi)市場(chǎng)(home market)的同時(shí)，使產(chǎn)品能以有競(jìng)爭(zhēng)力(competitive)的價(jià)格出口進(jìn)入國(guó)際市場(chǎng)；它給人以新的消費(fèi)觀，從而大大地提高人們的生活標(biāo)準(zhǔn)；它增加了市場(chǎng)需求(demand)，擴(kuò)大了勞動(dòng)力(labour)市場(chǎng)，有效地?cái)U(kuò)大了就業(yè)。它使許多公共事業(yè)的服務(wù)價(jià)格低廉，因?yàn)椋@些服務(wù)都可以利用登廣告所嫌的錢(qián)補(bǔ)貼其經(jīng)營(yíng)費(fèi)用，這使得它們可以降低價(jià)格。
　　B與原文內(nèi)容相符。
　　C意為：提高生活標(biāo)準(zhǔn)。與原文內(nèi)容相符。
　　D與原文內(nèi)容相符。
小題3:作者態(tài)度題。文章第四段和第五段討論了一個(gè)反對(duì)廣告的著名電視工作者(television personality)的看法。他反對(duì)廣告的理由是：廣告是勸誘性的(persuade)，而不是客觀地提供信息(inform)，但是，作者認(rèn)為：作這種區(qū)別有些過(guò)于細(xì)微了(excessively fine)，廣告當(dāng)然要?jiǎng)裾T人們。即使在很小的方面，也很難做到只局限于(confine... to)客觀地提供信息，而且，那樣的話，廣告就失去了吸引力，沒(méi)人會(huì)注意它。由此可見(jiàn)，在作者看來(lái)，廣告的這兩方面很難嚴(yán)格地區(qū)別開(kāi)來(lái)，二者是有機(jī)地結(jié)合在一起的，不能顧此失彼。
　　A意為：準(zhǔn)確地表達(dá)了他對(duì)廣告的評(píng)價(jià)。這里，pass意為：表述，表達(dá)，提出。
　　B意為：只關(guān)心消費(fèi)者的注意力。這里，nothing but意為：只有，除……之外都不。
　　C意為：區(qū)分勸誘與信息提供是有道理的。這里，tell the difference意為：區(qū)分，區(qū)別。
小題4:推斷題。作者認(rèn)為，毫無(wú)疑問(wèn)，廣告會(huì)勸誘消費(fèi)者。它不僅是這樣，而且應(yīng)該是這樣，否則，廣告便失去了吸引力而沒(méi)人看了。
　　A是不對(duì)的。正如第三段所指出的，廣告給社會(huì)(community)帶來(lái)的物質(zhì)利益(material benefit)比其他形式都大。
　　B意為：廣告應(yīng)給人以新的（消費(fèi)）觀念，而不在于說(shuō)服人。這里，win over意為：說(shuō)服，爭(zhēng)��；rather than意為：而不是�？梢�(jiàn)，所表達(dá)的內(nèi)容與原文中作者表達(dá)的觀點(diǎn)相反。
　　D意為：消費(fèi)者不關(guān)心廣告所提供的信息。這與作者的觀點(diǎn)也不同，作者僅是說(shuō)：廣告不能僅局限于提供客觀信息，否則，就無(wú)法吸引消費(fèi)者。參閱第53題題解。
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

In the United States, when one became rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what ‘keeping up with the Joneses’ is about. It is the story of someone who tried to look as rich as his neighbours.
The expression was first used in 1913 by a young American called Arthur Momand. He told this story about himself. He began earning $ 125 a week at the age of 23. That was a lot of money in those days. He got married and moved with his wife to a very wealthy neighbourhood outside New York City. When he saw that rich people rode horses, Momand went horseback riding every day. When he saw that rich people had servants, Momand and his wife also hired a servant and gave big parties for their new neighbours.    
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Momand looked around him and noticed that many people do things just to keep up with rich lifestyle of their neighbours. He saw the funny side of it and started to write a series of short stories. He called it ‘Keeping up with the Joneses’ because ‘Jones’ is a very common name in the United States.’ “Keeping up with the Joneses”came to mean keeping up with rich lifestyle of the people around you. Momand’s series appeared in different newspapers across the country for over 28 years.
People never seem to get tired of keeping up with the Joneses. And there are ‘Jonses’ in every city of the world. But one must get tired of trying to keep up with the Joneses because no matter what one does, Mr. Jones always seems to be ahead.
小題1:Some people want to keep up with the Joneses because they ______.
A．want to be as rich as their neighbours
B．want others to know or to think that they are rich
C．don’t want others to know they are rich
D．want to be happy
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A．a(chǎn)n important nameB．a(chǎn) popular name in the United States
C．his neighbour’s nameD．not a good name
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A．correctB．interestingC．impossibleD．good

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

The UK has a well-­respected higher education system and some of the top universities and research institutions in the world. But to those who are new to it all, sometimes it can be confusing.
October is usually the busiest month in the college calendar. Universities have something called Freshers’ Week for their newcomers. It’s a great opportunity to make new friends, join lots of clubs and settle into university life．
However, having just left the comfort of home and all your friends behind, the prospect（前景）of meeting lots of strangers in big halls can be nerve-­wracking（令人頭痛的）. Where do you start? Who should you make friends with? Which clubs should you join?
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Here is some top advice from past students on how to survive Freshers’ Week：
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小題1:Which of the following statements is FALSE according to the passage？
A．October is generally the busiest month for universities．
B．It’s a good idea to have a doorstop.
C．A bit of planning can make Freshers’ Week easier.
D．The first week of your every year at university is called Freshers’ Week．
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A．the newcomers usually miss the days living at home
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C．many freshers are worried about how to fit university life
D．a(chǎn)ll the new students will make new friends and join certain clubs
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A．To pass the busy university life．
B．To help make friends with other freshers．
C．To show yourself a drinker as others．
D．To pass the time in a happy way．
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A．tell the newcomers how to make a new start in universities
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

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Although Antarctica is a tough place to live, explorers have discovered coal in Antarctica. This leads them to believe that Antarctica at one time was a land of swam (沼澤) and forests.
小題1:This text is mainly about _____.
A．the discovery of Antarctica
B．how people travel around Antarctica
C．different animals found in Antarctica
D．why it is difficult to live in Antarctica
小題2:We can learn from the text that _____.
A．Antarctica is a place with no animals
B．no people can survive in Antarctica
C．Antarctica is colder than any other continent on Earth
D．the temperature in Antarctica is below zero all the time
小題3:When is the most dangerous time to travel around Antarctica?
A．In spring.B．In summer.C．In autumn.D．In winter.

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Wherever you go this autumn – have fun!
小題1:Here are the good reasons for people to take holidays in autumn except that _______.
A．Holidays in autumn can be cheaper
B．the scenery in autumn is more attractive
C．the resorts in autumn are less crowded
D．The weather is neither too hot nor too cold
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B．Barbagia in Egypt is surrounded by mountains
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D．the temperature in Sardinia in September is always below 27℃
小題3:For someone who enjoys walking, __________ is the best choice.
A．KasB．MarrakechC．DahabD．Dubrovnik
小題4:Which of the following places may not be close to sea?
A．DubrovnikB．DahabC．KasD．Marrakech

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

There is no better way to enjoy Scottish traditions than going fishing and tasting a little bit of whisky(威士忌)at a quiet place like the Inverlochy Castle. When Queen Victoria visited the castle in 1873, she wrote in her diary, “I never saw a lovelier spot ,” And she didn’t even go fishing.
Scotland is not easily defined. In certain moments, this quiet land of lakes and grasses and mountains changes before your very eyes. When evening gently sweeps the hillside into orange light, the rivers, teeming with fish, can turn into streams of gold . As you settle down with just a fishing pole and a basket on the bank of River Orchy, near the Inverlochy Castle , any frustration(煩惱) will float away as gently as the circling water. It’s just you and purple, pink, white flowers, seeking a perfect harmony. If you are a new comer to fishing, learning the basics from a fishing guide may leave you with a lifetime’s fun. For many, fishing is more than a sport; it is an art.
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小題1:The story of Queen Victoria is to show that _____.
A．the queen is rich in tour experience
B．the Castle is a good place to go in Scotland
C．tasting whisky is better than going fishing
D．1873 is a special year for the queen
小題2:How is Paragraph 2 mainly developed?
A．By giving descriptions.B．By following time order.
C．By analyzing causes.D．By making comparisons.
小題3:What is Ben Nevis special for?
A．The Inverlochy Castle Hotel .
B．The beauty of its surroundings.
C．The water from the mountain.
D．The challenge up to its top.
小題4:What is the main purpose of the passage?
A．To introduce Scottish traditions to tourists.
B．To show the attractions of Scotland to readers.
C．To explore geographical characteristics of Scotland.
D．To describe the pleasures of life in Scotland.

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解


Harvard researchers have created a tough, low-cost, biodegradable (可生物降解的) material inspired by insects' hard outer shells. The material's inventors say it has a number of possible uses and someday could provide a more environmentally friendly alternative to plastic. The material, made from shrimp ('蝦) shells and proteins produced from silk, is called "shrilk." It is thin, clear, flexible and strong.
A major benefit of the material is its biodegradability. Plastic's toughness and flexibility represented a revolution in materials science during the 1950s and '60s. Decades later, however, plastic's very durability (耐用性) is raising questions about how appropriate it is for one-time products such as plastic bags, or short-lived consumer goods, used in the home for a few years and then cast into a landfill where they will degrade for centuries. What is the point of making something that lasts 1,000 years?
Shrilk not only will degrade in a landfill, but its basic components are used as fertilizer(肥料), and so will enrich the soil.
Shrilk has great potential, the inventors said. Materials from which it is made are plentiful in nature, found in everything ranging from shrimp shells, insect bodies to living plants. That makes shrilk low cost, and its mass production possible should it be used for products demanding a lot of material.
Work on shrilk is continuing in the lab. The inventors said the material becomes flexible when wet, so they're exploring ways to use it in wet environments. They're also developing simpler production processes, which could be used for non-medical products, like for computer cases and other products inside the home. They're even exploring combining it with other materials, like carbon fibers, to give it new properties.
小題1:Paragraph I of the passage is mainly about shritk's_____.
A．remarkable designB．interesting name
C．major featuresD．basic elements
小題2:What has become a concern about plastic?
A．Using it properly.
B．Producing it cheaply.
C．Developing its properties quickly.
D．Evaluating its contributions fairly.
小題3:According to the inventors, shrilk has great potential partly because_____.
A．it can help plastic degrade
B．it can be found in living things
C．its mass production has been realized
D．its raw materials are abundant in mature
小題4:What are the inventors doing in the lab?
A．Replacing carbon fibers with shrilk.
B．Testing ahrilk's use in wet conditions.
C．Making shrilk out of used household goods.
D．Improving shrilk's flexibility for medical purposes.
小題5:Which of the following can be the best title for the passage?
A．Recent Progress in Environmental Protection
B．Benefits of Insects in Scientific Research
C．The Harm of One-time Products
D．A Possible Alternative to Plastic

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解


In the summer of 1978 an English farmer was driving his tractor through a field of wheat when he discovered that some of his wheat was lying flat on the ground. The fattened (壓平的) wheat formed a circle about six meters across. Around this circle were four smaller circles of flattened wheat. The five circles were in a formation like five dots. During the following years, farmers in England found the strange circles in their fields more and more often.
The circles are called “crop circles” because they appear in the fields of grain - usually wheat or corn. The grain in the circles lies flat on the ground but never broken; it continues to grow, and farmers can later harvest it. Farmers always discover the crop circles in the morning, so the circles probably form at night. They appear only in the months from May to September.
At first, people thought that the circles were a hoax. Probably young people were making them as a joke, or farmers were making them to attract tourists. To prove that the circles were a hoax, people tried to make circles exactly like the ones that farmer had found. They couldn’t do it. They couldn’t enter a field of grain without leaving tracks(痕跡), and they couldn’t flatten the grain without breaking it.
Many people believe that beings from outer space are making the circle to communicate with us from far away and that the crop circles are messages from them.
Scientists who have studied the crop circles suggested several possibilities. Some scientists say that a downward rush of wind leads to the formation of the circles - the same downward rush of air that sometimes causes an airplane to crash. Other scientists say that forces within the earth cause the circles to appear. There is one problem with all these scientific explanations: crop circles often appear in formations, like the five-dot formation. It is hard to believe that any natural force could form those.
小題1:In the summer of 1978, an English farmer discovered in his field that __________.
A．some of his wheat had been damaged
B．his grain was growing up in circles.
C．his grain was moved into several circles
D．some of his wheat had fallen onto the ground.
小題2:According to the text, the underlined part “hoax” (in the 3rd paragraph) probably means __________.
A．a(chǎn)n attempt made to fool people
B．a(chǎn) special way to plant crops
C．a(chǎn) research on the force of winds
D．a(chǎn)n experiment for the protection of crops.
小題3:Which of the following may prove that the crop circles are not made by man?
A．The farmer couldn’t step out of the field.
B．The farmers couldn’t make the circles round.
C．The farmers couldn’t leave without footprints.
D．The farmers couldn’t keep the wheat straight up.
小題4:A proper title for this passage is ___________.
A．An Unsolved Mystery
B．Strange Flying Objects
C．The Power of Natural Forces
D．The discovery of Strange Circles

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解



By now you may be thinking, “Enough with the sad songs, already!” Ok, then how about a cowboy song? Gene Autry was one of America’s most famous singing cowboys. He recorded When It’s Springtime in the Rockies in 1937.
And finally, we’ll leave you with a sunny song called Up Jumped Spring. Freddie Hubbard wrote this jazz song in 1977 and Billy Taylor Trio performs it.
小題1:If you are in a bad mood, you’d better listen to _____.
A．Up Jumped SpringB．I Dream of Spring
C．Spring Is HereD．Spring Will be a Little Late This Year
小題2:It Might as Well Be Spring is a song that ______.
A．is also called State FairB．is sung by Ella Fitzgerald
C．has a lonely feelingD．was written by two people
小題3:According to the passage, which of the following is TRUE?
A. Most songs about spring are written by Italian composers.
B. K.D. Lang was good at writing happy songs.
C. Sarah Vaughn sang the song Up Jumped Spring first.
D. Gene Autry was a famous cowboy singer before K.D. Lang.
小題4:Which of the following songs was first written or recorded?
A．Spring.
B．I Dream of Spring.
C．When It’s Springtime in the Rockies.
D．Spring Will be a Little Late This Year.
小題5: What’s the purpose of the author to write the passage?
A．Introduce some songs about spring.
B．Introduce some wonderful music.
C．Introduce some famous singers.
D．Express his/ her love to spring

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