13．Sometimes ideas do not appear when you are concentrating your attention and mysteriously appear when you are not．Modern science recognizes this as a result of incubating（醞釀） the problem in your subconscious（潛意識），yet can't account for why it occurs．
When you quit thinking about a subject and decide to forget it，your subconscious mind doesn't quit working．Your thoughts keep making associations（聯(lián)想，聯(lián)系）．This is why you've experienced suddenly remembering names，getting solutions to problems you've forgotten about，and ideas out of the blue when you are relaxing and not thinking about any particular thing．
You may try solving a problem with your subconscious mind by writing a letter to it．Now let go of the problem．Don't work on it．Forget it．Do something else．This is the incubation stage when much of what goes on occurs outside your focused awareness，in your unconsciousness．Open the letter in two days．The answer might magically pop into your mind．
An advertising agency was under pressure to come up with a marketing campaign．Bert，the creative director，wrote the following letter which he addressed to his subconscious mind．
Secret Expert，
I need to come up with a new marketing program to introduce a new season of television shows．I'm interested in some kind of campaign that will capture the audience's attention more than one time．Is there something people need that we can advertise on？What kind of products，foods and services should we investigate？I need your idea about a fresh approach to advertising．
Thanks，Bert
Bert mailed the letter to himself and when he read what he had written，he got his brainstorm，which was to advertise on"eggs"．Somehow an association between"foods"，"need"and"fresh approach"inspired the thought of using"fresh eggs to advertise．"He arranged to put the ad for the television shows on eggs-some thirty million．
The consumers look at a single egg at least a few times，when they buy the eggs at the store，when they transfer（轉移，傳遞，轉送） them to the refrigerator，and when they crack them open．It's unlike any other ad medium in the world，because you're looking at it while you are using it．
32．You remember names though you are not thinking about them because your subconscious mindB．
A．stops working
B．is still working
C．is full of names
D．improves your memory
33．During the incubation stage，your focused awarenessA．
A．doesn't work
B．controls your thoughts
C．waits for an answer
D．leads to you being unconsciousA
34．Which of the following was included in Bert's letter to his subconscious mind？
A．What he wanted it to do．
B．When he would need its help．
C．What product could be advertised．
D．How the solution could be found．
35．In what way did the ad put on eggs help？D
A．It greatly increased the sales of eggs．
B．It helped Bert to get a brainstorm．
C．It made sure that consumers could get fresh eggs．
D．It made the TV shows known to people repeatedly．
分析 文章介紹了我們往往在不思考問題的時候，潛意識還在工作，因為我們可以利用潛意識解決問題，作者用鮑勃的例子，告訴讀者可以給自己的潛意識寫信解決自己的難題．
解答 32．B 細節(jié)理解題：根據(jù)第二段的句子：When you quit thinking about a subject and decide to forget it，your subconscious mind doesn't quit working．Your thoughts keep making associations．This is why you're experienced suddenly remembering names，可知你突然想起了名字是因為你的潛意識還在工作，故選B．
33．A 細節(jié)理解題：根據(jù)第四段的句子：This is the incubation stage when much of what goes on occurs outside your focused awareness，in your unconscious．可知the incubation stage 是指有意識的思維停止工作的階段，故選A．
34．A 細節(jié)理解題：根據(jù)Bob的信中的句子：Your mission is to give me a new idea on how to advertise TV shows．可知他想知道怎么做到這件事，故選A．
35．D 細節(jié)理解題：根據(jù)最后一段的句子：The consumers look at a single egg at least a few times，when they buy the eggs at the store，when they transfer them to the refrigerator，and when they crack them open．可知人們在重復使用雞蛋的時候可以看見廣告，故選B．
點評 考查學生的細節(jié)理解和推理判斷能力．做細節(jié)理解題時一定要找到文章中的原句，和題干進行比較，再做出正確選擇．在做推理判斷題時不要以個人的主觀想象代替文章的事實，要根據(jù)文章事實進行合乎邏輯的推理判斷．
