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Viral Marketing

Companies are always on the lookout for new ways to sell products. We're used to seeing ads in newspapers and on television. In recent years, a new type of ad strategy — viral marketing ( 病毒 性 營 銷 ) — has become popular. It uses the Internet to spread information about a product or service.

The idea of viral marketing is the "word of mouth" effect, that is, to get people to recommend( 推 薦 ， 介 紹 ) a product to others. On the Internet, that can be done by email messages. Or, the information may be posted on forums, blogs, and other websites.

Advertisers can't force people to spread their message. So, they must think of creative ways to get people to help out. One good way is to give something away. For example, when somebody sends an email using a Hotmail account, there's an ad on the bottom. It tells others how to get a free account. Other companies give away branded screensavers, wallpaper, and sounds. Whenever they're seen or shared, it advertises the product.

Another way is funny and interesting videos. When someone comes across a great ad for BMW, they may send a link to their friends. They may even add the video to a forum or blog. Companies love the effect. It gets more people to watch their ads, visit their websites, and hopefully, buy their products.

Unfortunately, it's hard to plan viral marketing activities. There are many ads and websites on the Internet. So, designers and marketers must think up creative new strategies. If something is funny, interesting, or useful enough, people will tell their friends about it. If it includes giving something away, the viral marketing activity may be even more successful.

1.Which new type of ad strategy has become popular?

__________________________________________________

2.What is the idea of viral marketing?

__________________________________________________

3.What can't advertisers force people to do?

__________________________________________________

4.What may people do when they come across a great ad for BMW?

__________________________________________________

5.Why is it hard to plan viral marketing activities?

__________________________________________________

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