The right name is important in the business world. All you have to do is to think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in everyone's mind.

In many countries, successful trade or brand(商標)names are protected by law so that other companies cannot make the same product by copying. Businesses register(注冊)a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(聯(lián)系).The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U.S. company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name-Coke. It took some efforts before finding the right word-which sounds similar and translates as "happiness in the mouth". Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge(要價)up to $ 100,000 a word for their good names. But it's worth it. Successful companies know how important the right brand names are for their development.

1.How many brand names are mentioned(提及)in the article?

A. Three. B. Four. C. Five. D. Six.

2.Trade names are protected by law in many countries .

A. to make companies pay for naming service

B. to help people choose the best products

C. to present good images of the products

D. to prevent products from being copied

3.What can we learn from the article?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

D. It is considered necessary for cars to be named after animals.

4.What is the best title for the article?

A. The Importance of Right Brand Names B. The Rules of Naming Business

C. The Development of Brand Names D. The Methods of Choosing Names

1.C 2.D 3.B 4.A 【解析】試題分析：本文是一篇議論文，論證了一個恰當?shù)纳虡嗣Q在商業(yè)上的重要作用，指出有創(chuàng)意的商標與一個公司的成功有著很大的關(guān)聯(lián)。 1.題意：文章中提到了多少個品牌名稱？考查數(shù)字理解題。根據(jù)短文中的順序，可知有the Ford Mustang and the Jaguar、When Coca-Cola introduced、The bra...
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