Question

【題目】閱讀下列短文，從每題所給的四個選項（A、B、C和D）中選出最佳選項。
C
You need some bread and milk. But half an hour later, you leave the supermarket with a trolley(手推車) full of food. What games do supermarkets play to make us spend so much money?
The tricks usually start before you walk in. Outside the supermarket entrance, anybody who walks past can smell warm, fresh bread. That makes us hungry and ready to buy lots of food, not just bread.
Now you're inside and, of course, a small basket would be fine, but all they have are trolleys. And of course the problem with a trolley is that it looks sad and lonely with just one or two products inside. So we may fill it with something. In fact, supermarket trolleys are actually getting bigger so that we buy more.
Of course, many people shop in supermarkets because they think everything is cheaper than in other shops. So supermarkets offer very cheap prices on some things but then have higher prices for other products. One new trick is to put red stickers on products. Customers usually connect red stickers with lower prices so the red stickers is easy to be noticed, even when there is no reduction! Interestingly, this trick appears to work more with men than with women.
There is a story behind the position of everything in the supermarket. For example, customers often go only to buy milk. So they put it right at the back, forcing you to go past hundreds of shelves full of other products. The position of products on each shelf is also important. The most expensive products are usually at eye-level so you see these immediately. The exception is anything that children might like. These products are on lower shelves so that kids see them.
Apart from what you see and smell in a supermarket, what about what you listen to? In most supermarkets they have soft, slow music. It's so relaxing that you slow down and spend more time (and money) in the store. You also move more slowly when the supermarket is busy. Experts suggest it's better to shop when it's quieter, on a Monday or a Tuesday for example. And be careful with queues at the checkouts. These are sometimes deliberate(故意), to make you buy something from the checkout shelves while you wait.
So, next time you go into your local supermarket, remember these tricks and see if you can come with just the things you went for.
（1）Smells from bread in the supermarket ______.
A.make you feel hungry and buy more food
B.draw your attention to bread only
C.make you buy less bread than you need
D.force you to leave the supermarket
（2）Supermarkets don't provide baskets because ______.
A.supermarkets don't usually have many
B.baskets are too small to hold many products
C.it's easy to go shopping with trolleys
D.a trolley can hold one or two products inside
（3）According to the passage, supermarkets put red stickers on products to ______.
A.make them look more beautiful
B.make them different from cheaper ones
C.make people think the stickers are for men
D.make people think they could save money
（4）According to the passage, toys for children are usually placed ______.
A.on higher shelves
B.on each shelf
C.on lower shelves
D.on the back shelves
（5）It can be learned from Paragraph 6 that supermarkets usually ______.
A.stop people lining up at the checkouts
B.close on Monday morning
C.play loud and noisy music inside
D.make customers feel relaxed
（6）The passage is mainly about _____.
A.several ways supermarkets use to sell more products
B.some advice when people go shopping on the street
C.several rules that every business should follow
D.some advertisements that make people buy more

Answer 1

【答案】
（1）A
（2）B
（3）D
（4）C
（5）D
（6）A
【解析】這是一篇講述人們?yōu)槭裁催x擇去超市購物以及超市是如何做到讓顧客花錢的文章，里面作者給出了許多理由，例如：使手推車變大，放輕松音樂，讓顧客放松并慢慢消費等。同時作者也告訴了讀者一些購物小技巧。
（1）.細節(jié)理解題。根據(jù)第二段“That makes us hungry and ready to buy lots of food, not just bread.”可知，這使得我們變餓并且準備去買更多的食物，并不僅僅是面包。故選A。
（2）.推理判斷題。根據(jù)第三段的段意可知大是手推車可以使得顧客購買更的東西，所以反推過來超市不提供籃子是因為籃子太小了裝不下太多東西，故選B。
（3）.細節(jié)理解題。根據(jù)第四段“One new trick is to put red stickers on products. Customers usually connect red stickers with lower prices so the red stickers is easy to be noticed, even when there is no reduction!"可知，超市貼紅標簽是使得顧客覺得商品便宜，可以節(jié)約錢。故選D。
（4）.細節(jié)理解題。根據(jù)第五段“ These products are on lower shelves so that kids see them.”可知，對于小孩子喜歡的商品一般都放在較低的架子上。故選C。
（5）.細節(jié)理解題。通讀整段，了解段意。根據(jù)“ It's so relaxing that you slow down and spend more time (and money) in the store.”可知，在超市里顧客會很放松，然后才會放慢腳步，買更多的東西。所以超市通常會使得顧客放松，故選D。
（6）.理解判斷題。通讀全文，了解大意。由文章主旨可知這篇文章主要是關于超市賣更多商品的幾種方法。故選A。